Executive Team

Mariam Naficy

Mariam Naficy

Founder and CEO

Mariam founded Minted in her San Francisco home with the goal of creating a retailer that could stay fresh forever, using crowdsourcing and analytics to consistently discover the best design and the hottest trends. Mariam loves creating and managing the Minted brand, managing the crowdsourcing process to ensure that our merchandise design quality is the best in the world, and building personal relationships with Minted's talented community of independent artists, who inspire her every day. She has pioneered consumer Internet models since 1998, when she co-founded the first online cosmetics retailer, Eve.com, which was sold for over $100 million. Mariam sits on the Boards of Yelp and Every Mother Counts, is a Trustee at Williams College, and a member of the Stanford Graduate School of Business Advisory Council. She is a Stanford Graduate School of Business and Williams alumna.

Melissa Kim

Melissa Kim

Co-Founder and President

As a co-founder and president, Melissa has played a range of roles (including box packer during the holiday rush). Right now, she owns the ecommerce business and leads several core operating functions including marketing, engineering, product management, analytics, supply chain and customer service. Melissa previously worked in eBay's Corporate Strategy group and at The Boston Consulting Group. She received her BBA from the University of Michigan and her MBA from Stanford, where she graduated as an Arjay Miller Scholar.

Jason Eyler

Jason Eyler

VP, Product Management

Jason leads Minted’s product management and user experience teams, driving strategy and development of the company’s web and mobile experience across our artist, consumer, and retailer audiences. He thrives on building and shipping delightful, data-driven products and features that help independent artists deepen their craft and achieve financial success. Jason was previously Minted's Head of Growth and Digital products after spending three years successfully establishing our renowned Customer Operations team. Prior to Minted, he ran global engineering and custom products for Yodlee and was the head of product management at both Lift Media and Extole. Jason received his undergraduate degree from the University of Virginia.

Irina Gero

Irina Gero

VP, Operations

Irina leads supply chain and customer operations at Minted, responsible for ensuring that we meet our customer promise for premium quality products and service. Prior to joining Minted, Irina led business operations for Amazon’s ultrafast delivery service, including launching and operating Whole Foods delivery and pickup. She has held leadership roles across supply chain strategy, operations and general management at retailers like Williams-Sonoma, Inc. and Gap, Inc. and began her career at Deloitte Consulting. Irina received her MBA from UC Berkeley and her BA in Politics, Philosophy & Economics from Claremont McKenna College.

Vineet Gupta

Vineet Gupta

GM, Weddings

Vineet leads Minted’s Wedding business, bringing the joy of unique design, luxe quality, and exceptional service to our brides, grooms and wedding planners. In this role, he is leading a cross-functional team of creative directors, merchandising, marketers, product, design & engineering, and operations to deliver an outstanding suite of digital and printed products+services to the bride along her wedding journey. Prior to this role, Vineet has been a Product Leader at Minted focussed on customer acquisition, e-commerce conversion, and the experience of the artist community. Vineet has previously led product teams at Etsy, held product and engineering roles at a startup, and led a technical team at Verizon. Vineet has majored in Computer Science with MS from University of Illinois, Urbana-Champaign, and BS from IIT-Varanasi, India.

David Lien

David Lien

VP, Engineering

David leads engineering at Minted, responsible for building Minted's independent-artist-powered commerce platform as well as IT and infrastructure. He has taken on numerous roles of increasing responsibilities since joining Minted in 2014, gaining a deep understanding of Minted's engineering systems and teams before taking over the department. Prior to Minted, David cofounded a social content aggregation startup that was acquired by Shutterfly. He spent a decade building enterprise and consumer applications ranging from a distributed file system to a photo curation platform. David received his MBA from UC Berkeley and his undergraduate degrees in Computer Science and Electrical & Computer Engineering from Carnegie Mellon University.

Michael Mader

Michael Mader

VP, Analytics

Michael was an analytics executive in Fortune 500 retail environments before analytics was even a thing. He loves the astonishing variety of cutting-edge analytics problems that Minted's data-driven business model presents - from the technical challenges of streaming actionable data to our internal teams, to honing our proprietary algorithms that identify future bestsellers and emerging design trends from among the thousands of designs that artists submit to Minted each week. Prior to Minted, Michael led analytics for Gap Inc. Direct and held leadership roles in the software and semiconductor industries. He has deep expertise in behavioral analytics, marketing analytics, inventory optimization, and demand planning and forecasting.

One of his passions is mentoring others. Several people whom he developed while at Gap now lead analytics at other Fortune 500 and public companies. Michael is an alumnus of Williams College and the Stanford Graduate School of Business.

Jay Moldenhauer-Salazar

Jay Moldenhauer-Salazar

Chief People Officer

Jay oversees and manages Minted’s People team, which includes human resources and facilities. After several years running a research lab in Silicon Valley, he went on to lead HR in multiple industries and various scales, from hypergrowth start-up to global Fortune 500. Prior to his corporate career, he received his Ph.D. in organizational psychology from the University of Michigan, with his dissertation on organizational change around issues of diversity. Jay considers himself a closet creative, and maintains a weekly writer’s group and dusty art portfolio. Check out #workingatminted across social media platforms to see why you should be considering a career at Minted!

Katherine Philpot

Katherine Philpot

VP, Product Marketing

Katherine leads Minted’s Product Marketing organization, bringing the best in independent design to life across a wide range of product categories. In this role, she oversees category general management, merchandising and new product development. In her time at Minted, Katherine has played a number of leadership roles, including GM of the Holiday, Baby & Kids and Gifts categories and Senior Director of Customer Retention Marketing. She began her career at McKinsey & Company, where she specialized in customer lifecycle and retention, and has held a variety of strategic and operational roles in technology companies and nonprofit organizations. Katherine received her AB in History & Literature from Harvard College and her MBA from Stanford Graduate School of Business, where she was an Arjay Miller Scholar.

Stephanie Reiter

Stephanie Reiter

Chief Financial Officer

Stephanie is the Chief Financial Officer of Minted with responsibility for FP&A, Accounting, and Treasury. Previously, Stephanie held the role of VP Corporate Finance at Pivotal Software and prior to that VP of FP&A at Lending Club. She is a graduate of the Jerome Fisher Program in Management and Technology at the University of Pennsylvania and holds an MBA from The University of Chicago Booth School of Business.

Carly Smith

Carly Smith

VP, Marketing

Carly leads Minted’s highly data-driven marketing team to drive new customer acquisition and customer lifetime value growth via digital and traditional channels. She loves marrying creative storytelling and performance marketing to bring new consumers to the Minted brand. Carly brings a broad base of e-commerce experience; prior to Minted, she led e-commerce marketing at Levi Strauss. She also has a background in strategy consulting and enjoys applying the strategy process to uncover new growth levers for Minted. Carly earned an AB from Bowdoin College and an MBA from Harvard Business School.

Brady Wood

Brady Wood

SVP, Wholesale and Artist Relations

Brady leads artist relations, wholesale, licensing partnerships, and communications, working to develop our independent artist community and gain distribution and exposure for their work. Brady built his first online community in 1996 and taught a course about online communities at Duke University. Prior to Minted, he co-founded Shmoop, an educational website used by tens of millions of teachers and students. Previously, he worked in marketing at Yahoo and founded its LGBT employees group. Brady earned a BA, cum laude, from Duke and an MBA from Stanford.