Mariam Naficy, founder of Minted, considered calling it quits after finding little success selling “Save the Date” cards for weddings. After pivoting to become a holiday card company, Minted skyrocketed to success and stays true to its mission of empowering independent artists.

Minted founder reveals ‘Christmas miracle’ that saved her business
TODAY, December 2022

Of the 2,000 Americans surveyed in September by, a home-décor and stationery company, nearly three-quarters agreed that holiday cards have more sentimental value this year than in previous years.

Send Joy During a Stressful Year With a Holiday Card
The New York Times, November 2020

Demand has risen for designs that reflect sentiments during the health crisis, such as “Sending hugs from far away,” says Mariam Naficy, founder and chief executive of the San Francisco-based company.

You’ve Got Mail. The Old-Fashioned Kind.
The Wall Street Journal, April 2020

Mariam Naficy shares her entrepreneurial journey, from starting in the late 1990s with her friend in her apartment to growing her second company, Minted, into the largest design crowdsourcing platform on the Internet.

How I Built This with Guy Raz
NPR, June 2018
MAY 2024

Minted Announces Webby Awards Win for Kelce Family Holiday Card Partnership

Minted, the premium design marketplace, today announced that their campaign, “Tackling the Family Holiday Card Photo Shoot with The Kelce Family + Minted” has been named the People’s Voice Winner for a Kids & Family social campaign in the 28th Annual Webby Awards Internet Celebration. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.

APRIL 2024

Minted Collaborates with The Metropolitan Museum of Art on Debut Wedding Collection

Minted, the premium design marketplace committed to empowering independent artists, today announced its debut wedding stationery collaboration with The Metropolitan Museum of Art. The Minted x The Met Wedding Collection features the work of Minted artists who have reimagined iconic masterpieces from the Museum’s collection as wedding stationery suites, including save the dates, wedding invitations, and day-of stationery. A portion of every purchase will support independent artists as well as the Museum’s collection, study, conservation and presentation of 5,000 years of art.


Minted Partners With DoorDash for On-Demand Delivery of Greeting Cards for Millennial and Gen Z Consumers

Minted, the premium design marketplace committed to empowering independent artists, today announced it is rolling out a new partnership with local commerce platform, DoorDash, to offer nationwide on-demand delivery of Minted greeting cards. The collaboration will begin with a Valentine’s Day collection, to be followed shortly by a broader assortment of cards for everyday occasions.This Valentine’s Day, shoppers—especially those last-minute buyers—can conveniently express their love with multiple high-quality greeting cards that feature the work of independent artists — along with other gifts through DashMart, a new type of grocery and convenience store on DoorDash, and The Flower & Gift Boutique.


Minted and the Kelce Family Team Up for a Season Highlight—Holiday Cards

Minted, the premium design marketplace for holiday cards and one-of-a-kind gifts, and Philadelphia Eagles center Jason Kelce and family, today revealed the Kelce family 2023 holiday card. As part of an official partnership, Minted helped the Kelces tackle this season’s highlight—the family photoshoot and holiday card—which parents everywhere can attest to also being one of the season’s hardest hurdles. Straight from the football field to the Kelce backyard, Jason is joined by wife Kylie and daughters Wyatt [4 years], Elliotte [2 years], and Bennett [8 months] as they get in the festive spirit.

+ more press releases
+ more print coverage
May 2023 - Town & Country

5 Ways to Incorporate Personalized Details into Your Wedding

March 2023 - Vogue

Minted Helps Create Wedding Invitations That Feel Like an Extension of One’s Personal Brand

November 2022 - The New York Times

2022 Holiday Gift Guide

October 2022 - People

AnnaSophia Robb Shares All the Details on Her Wedding Dress