Mariam Naficy, founder of Minted, considered calling it quits after finding little success selling “Save the Date” cards for weddings. After pivoting to become a holiday card company, Minted skyrocketed to success and stays true to its mission of empowering independent artists.

Minted founder reveals ‘Christmas miracle’ that saved her business
TODAY, December 2022

Of the 2,000 Americans surveyed in September by Minted.com, a home-décor and stationery company, nearly three-quarters agreed that holiday cards have more sentimental value this year than in previous years.

Send Joy During a Stressful Year With a Holiday Card
The New York Times, November 2020

Demand has risen for designs that reflect sentiments during the health crisis, such as “Sending hugs from far away,” says Mariam Naficy, founder and chief executive of the San Francisco-based company.

You’ve Got Mail. The Old-Fashioned Kind.
The Wall Street Journal, April 2020

Mariam Naficy shares her entrepreneurial journey, from starting Eve.com in the late 1990s with her friend in her apartment to growing her second company, Minted, into the largest design crowdsourcing platform on the Internet.

How I Built This with Guy Raz
NPR, June 2018
JULY 2024

Minted Announces Art and Home Partnership with Brynn Whitfield of Bravo’s “The Real Housewives of New York City”

Minted, the premium design marketplace committed to empowering independent artists, today announced the launch of an art and home partnership with Bravo’s “The Real Housewives of New York City” (RHONY) fan-favorite, tastemaker and patron of the arts, Brynn Whitfield. Minted and Whitfield collaborated to decorate her never-before-seen New York City home with limited edition art prints, original art, and home decor sourced from Minted’s global community of independent artists and makers. Minted’s expert Art Styling team worked closely with Whitfield to handpick over fifty pieces for spaces throughout the home including the entryway, living room, glam room, bedroom and walk-in closet. Each piece of thoughtfully curated decor reflects Whitfield's unique personal style and design inspiration.

JUNE 2024

Fellow and Minted Launch Artful Drinkware Collection by Independent Artists

Fellow, the specialty beverage gear company helping elevate everyday rituals into moments that matter, today announces a collaboration with Minted, the design marketplace that brings unique designs from the best independent artists to consumers everywhere. This partnership not only supports the artist community but also brings creativity and inspiration into consumers' daily routines. The collection features two Fellow classics—Carter Move Mug and Carter Cold Tumbler—printed with three independent artist designs from Melanie Mikecz, Caryn Owen, and Catalina Somolinos.

MAY 2024

Minted Announces Webby Awards Win for Kelce Family Holiday Card Partnership

Minted, the premium design marketplace, today announced that their campaign, “Tackling the Family Holiday Card Photo Shoot with The Kelce Family + Minted” has been named the People’s Voice Winner for a Kids & Family social campaign in the 28th Annual Webby Awards Internet Celebration. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.

APRIL 2024

Minted Collaborates with The Metropolitan Museum of Art on Debut Wedding Collection

Minted, the premium design marketplace committed to empowering independent artists, today announced its debut wedding stationery collaboration with The Metropolitan Museum of Art. The Minted x The Met Wedding Collection features the work of Minted artists who have reimagined iconic masterpieces from the Museum’s collection as wedding stationery suites, including save the dates, wedding invitations, and day-of stationery. A portion of every purchase will support independent artists as well as the Museum’s collection, study, conservation and presentation of 5,000 years of art.

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