Mariam Naficy, founder of Minted, considered calling it quits after finding little success selling “Save the Date” cards for weddings. After pivoting to become a holiday card company, Minted skyrocketed to success and stays true to its mission of empowering independent artists.

Minted founder reveals ‘Christmas miracle’ that saved her business
TODAY, December 2022

Of the 2,000 Americans surveyed in September by, a home-décor and stationery company, nearly three-quarters agreed that holiday cards have more sentimental value this year than in previous years.

Send Joy During a Stressful Year With a Holiday Card
The New York Times, November 2020

Demand has risen for designs that reflect sentiments during the health crisis, such as “Sending hugs from far away,” says Mariam Naficy, founder and chief executive of the San Francisco-based company.

You’ve Got Mail. The Old-Fashioned Kind.
The Wall Street Journal, April 2020

Mariam Naficy shares her entrepreneurial journey, from starting in the late 1990s with her friend in her apartment to growing her second company, Minted, into the largest design crowdsourcing platform on the Internet.

How I Built This with Guy Raz
NPR, June 2018

Minted and the Kelce Family Team Up for a Season Highlight—Holiday Cards

Minted, the premium design marketplace for holiday cards and one-of-a-kind gifts, and Philadelphia Eagles center Jason Kelce and family, today revealed the Kelce family 2023 holiday card. As part of an official partnership, Minted helped the Kelces tackle this season’s highlight—the family photoshoot and holiday card—which parents everywhere can attest to also being one of the season’s hardest hurdles. Straight from the football field to the Kelce backyard, Jason is joined by wife Kylie and daughters Wyatt [4 years], Elliotte [2 years], and Bennett [8 months] as they get in the festive spirit.


Minted Partners With Brett Eldredge on Holiday Collection for a Cause

Minted, the premium design marketplace committed to empowering independent artists, today announced the launch of a holiday card and gift collaboration with award-winning singer-songwriter Brett Eldredge, aka Mr. Christmas, renowned for his two best-selling holiday albums and annual Glow LIVE holiday tour.

JULY 2023

Minted Launches New Weddings Marketplace

Minted, the premium design marketplace committed to empowering independent artists, today announced the launch of Minted Weddings Marketplace, a destination for unique wedding decor, gifts and accessories curated from independent makers around the world. This marks the next step in the expansion of Minted’s third-party marketplace model— which debuted last year with the launch of home decor and original art pieces under the Direct from Artist storefront. Minted Weddings Marketplace positions Minted as a holistic design resource that helps couples style their wedding vision from end to end, creating a truly memorable experience for every wedding celebration and its guests.

JUNE 2023

Minted Weddings Announces Mindy Weiss as First Weddings Tastemaker

Minted Weddings, the premium marketplace of wedding goods for design-centric couples, today announced a partnership with celebrated event planner Mindy Weiss. Launching today, the Mindy Weiss Tastemaker Collection features all things wedding, from save the dates and invitations to day-of paperie and decor. Mindy Weiss is an industry powerhouse with more than three decades of experience planning truly unforgettable events. Considered to be one of the world’s most creative party planners, Weiss has used Minted throughout the years as a go-to resource for luxe, personalizable invitations and other wedding essentials.