Minted, a curated design marketplace of independent artists, has seen health-related card greetings increase by 182%, with salutations including the word “health” or “well” up 14 times from last year.

Holiday photo card industry pivots in coronavirus pandemic
FOX Business, December 2020

Of the 2,000 Americans surveyed in September by Minted.com, a home-décor and stationery company, nearly three-quarters agreed that holiday cards have more sentimental value this year than in previous years.

Send Joy During a Stressful Year With a Holiday Card
The New York Times, November 2020

Demand has risen for designs that reflect sentiments during the health crisis, such as “Sending hugs from far away,” says Mariam Naficy, founder and chief executive of the San Francisco-based company.

You’ve Got Mail. The Old-Fashioned Kind.
The Wall Street Journal, April 2020

Mariam Naficy shares her entrepreneurial journey, from starting Eve.com in the late 1990s with her friend in her apartment to growing her second company, Minted, into the largest design crowdsourcing platform on the Internet.

How I Built This with Guy Raz
NPR, June 2018
DECEMBER 2021

Minted Finds Customers Crave a Return to Tradition This Holiday Season

Minted, the premium design goods marketplace, today released new data that indicates Americans are eager to “finally” return to normal this holiday season. Minted’s data analytics team mined the text copy of hundreds of thousands of customer holiday cards sent from October through December 2021, and found that after nearly two years of social distancing, customers are seeking renewed connection with friends and family.

NOVEMBER 2021

Minted Enables Creator Community to Design Expansive Range of Products Through New Disney Collaboration

Minted, the online marketplace for premium design goods, today announced the launch of a new collection featuring Disney and Pixar characters. Minted’s community of more than 16,000 independent artists now has the opportunity to reimagine beloved Disney and Pixar characters in their own artistic styles, a testament to Minted’s talented creative community. As a pioneer in design crowdsourcing, Minted will run ongoing design competitions for artists to submit their own unique interpretations of classic Disney and Pixar properties— including Mickey and Friends, Disney Princess, Frozen, Moana, Winnie the Pooh, Toy Story, and Cars. The collaboration features artisan-designed products, spanning art, gifts, stationery, and home decor, that are officially licensed by Disney.

NOVEMBER 2021

Minted Launches New Multimedia-Enhanced Holiday Cards with Free Coordinating Holiday Websites

Minted, the premium design goods marketplace, today announced the launch of personalized Minted Holiday Websites, a first-of-its-kind innovation that integrates holiday cards with multimedia capabilities including video, photos, and text. Complimentary with a holiday card purchase at Minted, holiday websites are accessible to a sender’s friends and family by scanning a QR code printed on the card’s back. From sharing baby’s first steps to the teenagers’ choreographed music video, Minted Holiday Websites add depth and dynamism to a customer’s holiday greetings. As a digitally native company, Minted is excited to debut this new offering which brings the latest in innovation to the time-honored tradition of sending holiday cards.

JULY 2021

Minted Debuts Its First Furniture Line Exclusively At West Elm

Minted, the marketplace that brings the best from independent artists and designers to consumers everywhere, and global design company West Elm today announced a collaboration that introduces artist-designed home furnishings exclusively to WestElm.com and West Elm stores nationwide. The Minted + West Elm furniture collection marks the first time Minted, the pioneer in crowdsourcing design, has expanded its reach into the world of furniture. The partnership builds upon the fine art collection that Minted has offered at West Elm since 2013, offering customers the opportunity to pair art and furniture from Minted’s independent artists.

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