Minted Newsroom

Minted is a premium design brand powered by a global community of independent artists. Known for weddings, stationery, holiday cards, and art, Minted brings original design to everyday moments.

Press Releases

New Minted Survey Finds Gen Z is Choosing Tactile, Nostalgic Experiences in an Increasingly Digital World

October 6, 2026

New survey data from Minted shows Gen Z is signaling a desire for originality, quality and authenticity. Ninety-eight percent say premium physical products matter for life's milestones, 89 percent say receiving a physical card makes them feel special, and 70 percent will pay more for human-made art. The findings reinforce Minted's artist-centered approach to AI: remaining focused on authentic human-crafted design and pairing that with AI-powered customization tools for its 20,000+ independent artists.

Minted’s 2026 Holiday Card Collection Puts a New Spin on Tradition

October 1, 2026

Minted today launched its 2026 Holiday Card Collection, featuring trend-forward designs sourced from nearly 10,000 independent artist submissions and validated by more than 2 million votes and real consumer preference data. This season's top trends include lace and stitch details, nostalgic Christmas motifs, bold pattern play, retro-inspired photography, a burgundy and sky blue palette, and Americana in honor of the country's 250th anniversary. Alongside the collection, Minted is making it easier than ever to send holiday cards with Mail It For Me, a new full-service mailing option, plus Minted Concierge, Peel & Seal Envelopes, and free recipient addressing.

Minted Announces Artist-Friendly AI Design Customization Approach That Will Offer Consumers Instant, High-End Customization

April 30, 2026

Minted is introducing its approach for harnessing artificial intelligence (AI) that empowers independent artists while delivering real-time elevated customization for consumers. Through ongoing research and development, this technology enables customers to integrate custom elements seamlessly with artist-created templates. Initially focused on wedding invitations, the tool brings together human creativity and advanced technology while maintaining Minted’s commitment to its global artist community.

Minted Achieves Double-Digit Year-Over-Year Growth and Doubles Profitability, Poised to Surpass $300M in Revenue

April 28, 2026

Minted today announced it achieved double-digit year-over-year growth, doubled profitability in 2025, and is poised to surpass $300 million in revenue in 2026. These financial milestones come as marketing economics grow increasingly challenging for consumer companies. Minted is bucking this trend by moving further premium, leaning into a K-shaped market dynamic, and scaling an omnichannel strategy built on owned customer acquisition and retention, product-led growth, and expanded retail distribution.

Samsung Art Store and Minted Expand Partnership to Champion Independent Artists Worldwide

April 8, 2026

Samsung’s digital art platform will feature exclusive artwork from Minted’s global community, selected through a first-ever co-hosted art challenge and released throughout the year. The collaboration introduces 180 pieces by 98 artists designed specifically for Samsung Art TVs, deepening an eight-year partnership aimed at bringing independent art to millions of homes worldwide.

Minted Celebrates Fifth Annual Independent Artist Day, Championing the Role of Human Creativity in an AI-Driven World

April 2, 2026

Minted is marking the return of its annual global initiative, honoring its 20,000+ global artists and highlighting the enduring importance of human expression as technology reshapes the creative landscape. The campaign highlights independent artists' personal stories as a reminder that authentic, lived experience remains essential to meaningful design.

Whole Foods Market Welcomes Minted Greeting Cards to Stores Nationwide

December 11, 2025

Minted's artist-designed greeting cards are now available in more than 520 Whole Foods Market stores across the U.S., furthering the brand’s retail expansion and appeal to younger, design-conscious shoppers. The rollout brings its premium cards to a broader audience, reinforcing momentum alongside partners like Target, West Elm, and H-E-B.

Minted Reveals 2025 Holiday Card Trends: A Return to Vintage, Folk, and Heritage

November 25, 2025

Minted's holiday card trends point to a consumer shift toward warm, nostalgic, and handcrafted designs — including vintage photography and folk illustration — as a response to the growing prevalence of AI-generated content. The brand also launched new premium card formats and a free Holiday Concierge service to enhance the personalization experience.

Minted and BRIDES Name “Island Citrus” 2026 Wedding Color of the Year

November 13, 2025

Minted and BRIDES unveiled the vibrant, sun-drenched hue, reflecting couples’ growing preference for bold, joyful color palettes and destination-inspired celebrations. Informed by Minted’s unique insights – from design challenges, consumer voting, and real customization data – the selection is accompanied by a coordinating stationery collection.

Minted and Petite Plume Launch Holiday Card Collection

October 24, 2024

The collection draws inspiration from the luxury sleepwear brand’s 2024 designs and festive family moments, reflecting both brands’ shared commitment to quality craftsmanship and meaningful holiday traditions. It features 10 holiday cards and a curated range of elegant stationery accessories, blending Minted’s unique independent artist designs with Petite Plume’s timeless, heritage-inspired aesthetic.

Minted Partners with Brynn Whitfield on Art and Home Collaboration

July 19, 2024

Minted teamed up with tastemaker and RHONY fan-favorite, Brynn Whitfield, to decorate her NYC residence with curated pieces from its collection. Minted’s Art Styling team worked closely with Whitfield to handpick over 50 pieces, including limited-edition prints, original art, and décorative objects reflecting her 1970s Parisian-inspired aesthetic.

Minted Wins Webby Awards for Kelce Family Holiday Campaign

May 2, 2024

Minted earned a Webby Award for its viral holiday campaign with NFL alum Jason Kelce and family, which humorously documented the chaos of their holiday card photoshoot and resonated widely with parents. The campaign was produced in just 10 days and recognized as the top Kids & Family social campaign of the year.