Now Naficy has another startup, Minted, an art-driven online marketplace that competes with companies like Etsy. The twist: Minted runs contests to crowdsource the best designs from a community of hobbyists.

Your Votes Are The Secret Sauce For This Startup's Design Marketplace
Forbes, October 2015

The crafty online marketplace, which used to sell art and stationery exclusively, has just announced its plan to expand into a $100 billion market by adding thousands of home décor products.

Minted Cracks Into the $100 Billion Home Goods Market
Inc, October 2015

And today, the company is expanding from physical goods into digital. For the first time, it will crowdsource designs for wedding websites and sell them, much as it would physical stationery.

Are Online Marketplaces the Future of E-Commerce?
Wired, July 2015

Minted enables independent artists around the world to design original work, then provides them with an operations platform that handles fulfillment and customer service.

Going Against the Flow: Mariam Naficy, Founder & CEO of Minted.com
Huffington Post, July 2015
DECEMBER 2016

Minted Finds Presidential Election Makes Consumers Rethink Holiday Greetings: Less “Cheer,” More “Peace”

Minted, an online design marketplace that connects consumers with independent artists, today released findings that the presidential election has noticeably impacted the types of holiday cards consumers are sending this year. Minted takes a data-driven approach to designing products and identifying consumer trends. The company crowdsources stationery, art, and home decor from 10,000 independent artists through monthly competitions and analyzes millions of consumer votes using proprietary algorithms to determine which products to sell.

JULY 2016

Pottery Barn Kids and PBteen Debut Exclusive Wall Art Collection by Minted

Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc. portfolio of brands, in partnership with Minted, the design marketplace that connects consumers with the world’s best artists, today launched a new product collaboration featuring wall art created by Minted’s community of independent artists designed for nursery, kid and teen rooms. The winning artwork, available today at Pottery Barn Kids and PBteen is the result of the “Minted x Pottery Barn Kids x PBteen Wall Art Challenge” that launched February 2016. More than 7,300 works of art were submitted by artists around the globe through Minted's unique crowdsourcing platform, resulting in 55 winning pieces to be sold at Pottery Barn Kids and PBteen.

MAY 2016

Minted Launches San Francisco Pop-Up, Minted Local

Minted, the global marketplace of independent artists known for the quality of its curated designs, today opened its first brick-and-mortar store, Minted Local. Minted Local celebrates and brings to life the company's mission to enable the creative independence of consumers and artists alike. The pop-up, located at 222 Grant Avenue in San Francisco’s Union Square shopping district, will be open through October 2016 and feature art, home goods, and stationery from Minted’s community of independent artists and designers, with a strong focus on the work of regional California artists, including original art and one-of-a-kind decorative items for the first time in Minted’s history.

MAY 2016

Minted Launches Minted Wholesale

Minted Wholesale enables small boutiques and large retailers, alike, to sell stationery, art, and home decor designed by Minted’s community of thousands of independent artists. All products are manufactured by Minted, which is known for its exacting quality standards, innovative product formats, and use of luxe materials.

+ more press releases
+ more print coverage
July 2015 - Business Insider

This founder sold her first startup for $110 million — here's why she's not following the same playbook for her second

October 2014 - TechCrunch

Crowdsourced Design Marketplace Minted Raises $38M More, Adds Fabrics And Home Decor

October 2014 - LinkedIn

Unveiling The Bay Area’s 10 Most InDemand Startups of 2014

September 2014 - Business Insider

The 25 Most Successful Stanford Business School Graduates

+ more online articles