Now Naficy has another startup, Minted, an art-driven online marketplace that competes with companies like Etsy. The twist: Minted runs contests to crowdsource the best designs from a community of hobbyists.

Your Votes Are The Secret Sauce For This Startup's Design Marketplace
Forbes, October 2015

The crafty online marketplace, which used to sell art and stationery exclusively, has just announced its plan to expand into a $100 billion market by adding thousands of home décor products.

Minted Cracks Into the $100 Billion Home Goods Market
Inc, October 2015

And today, the company is expanding from physical goods into digital. For the first time, it will crowdsource designs for wedding websites and sell them, much as it would physical stationery.

Are Online Marketplaces the Future of E-Commerce?
Wired, July 2015

Minted enables independent artists around the world to design original work, then provides them with an operations platform that handles fulfillment and customer service.

Going Against the Flow: Mariam Naficy, Founder & CEO of
Huffington Post, July 2015

Minted Launches Minted Home

Minted, the design marketplace that connects consumers with the world’s best artists, today announced its expansion into home decor with the launch of Minted Home. Minted serves the $100 billion home market differently than traditional retailers, sourcing textile designs from independent artists around the world and manufacturing them on-demand into high-quality pillows, curtains, table linens, and other home goods when consumers place orders. Minted Home is the third business for Minted, which already operates Minted Stationery and Minted Art.

JULY 2015

Minted Expands into Digital Content Business

Minted, the design marketplace that connects consumers with the world’s best artists to make one-of-a-kind goods, today announced its first foray into the digital content business. Building on the success of its curated, crowd sourced business model, the company will begin enabling the creation and delivery of digital content through invitations and websites along with its physical goods – stationery and art. As part of this expanded offering, Minted has acquired Hitched Up, a Kansas City-based wedding websites provider, which will re-launch today under the Minted name and integrate with other relevant products.


Minted Announces $38 Million Series D Funding, Launches Textiles Business And Activates Thousands Of Storefronts

Minted, the curated marketplace that connects consumers with the world's best designers, is building on the success of its stationery and art businesses and today announcing its expansion into textiles and a new storefront model. To support the growth of the business, Minted has raised $38 million in a round led by Norwest Venture Partners, with participation by Technology Crossover Ventures.


Design Marketplace Minted Raises $41 Million in its Series C Financing

Minted announced today that it raised $41 million in its Series C financing, led by Technology Crossover Ventures. Allen & Company and existing investor Benchmark Capital both participated as investors in this round. Kevin and Julia Hartz, Co-Founders of Eventbrite, are among the angels who participated in the Series C round, joining Minted angels that include Marissa Mayer, Jeremy Stoppelman, and many others.

+ more press releases
+ more print coverage
July 2015 - Business Insider

This founder sold her first startup for $110 million — here's why she's not following the same playbook for her second

October 2014 - TechCrunch

Crowdsourced Design Marketplace Minted Raises $38M More, Adds Fabrics And Home Decor

October 2014 - LinkedIn

Unveiling The Bay Area’s 10 Most InDemand Startups of 2014

September 2014 - Business Insider

The 25 Most Successful Stanford Business School Graduates

+ more online articles