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This guide answers the most common holiday card etiquette questions: when to send cards; how to address envelopes (including pluralizing last names); how to choose an inclusive greeting across Christmas, Hanukkah, Diwali, and other holidays; and what to write. It also covers tips for business holiday cards and provides links to Minted's in-depth guides on late cards, Christmas card etiquette, and business etiquette.
The motivation to send holiday cards is a simple one: to connect more deeply with those who matter most in your life. So it feels like the etiquette around sending them should be simple, too. But questions pile up fast: When’s the right time to send your cards? How do you pluralize a last name? Do I need to acknowledge other holiday traditions?
Don’t fret. In this guide, we’ve provided quick answers to all of your burning holiday card etiquette questions. If you’re looking for even more ideas, inspiration, and tips for getting your holiday cards just right, you’ll also find links to Minted’s deeper dives into the finer points of holiday card etiquette.
When to Send Holiday Cards
Ideally, your holiday cards should be delivered to your friends, family, and colleagues within two to three weeks of the holiday that you’re celebrating. Typically, USPS takes 1-5 days to deliver your cards to domestic addresses, but keep in mind that the postal service can experience delays during the end-of-year holidays. So putting your Christmas, Hanukkah, Kwanzaa, and New Year cards in the mail a little bit early is never a bad idea.
Here are mailing windows to keep in mind for major holidays that you might be sending cards for:
- Rosh Hashanah 2026: September 20 - 24
- Halloween 2026: October 20 - 26
- Diwali 2026: October 31 - November 3
- Thanksgiving 2026: November 16 - 20
- Christmas 2026: December 4 - 17
- Hanukkah 2026: November 27 - December 4
- Kwanzaa 2026: December 4 - 21
- New Year 2027: December 14 - 21
- Lunar New Year 2027: January 27 - February 1
- Valentine’s Day 2027: February 2 - 9
- Eid 2027: February 27 - March 4
- Easter 2027: March 17 - March 23
Don’t stress if you miss these windows. There is absolutely a grace period for sending holiday cards a little bit late. We’ve shared everything you need to know in our guide to sending late holiday cards — including how to make late cards feel intentional, and not like an afterthought — but know that most people will be happy to receive a card one to two weeks after the holiday has passed.
How to Address Holiday Cards
When it comes to addressing holiday cards, clarity and following mailing conventions is key. Here’s the proper format of domestic addresses:
First Name Last Name
Street Address, Unit Number (if applicable)
City, State Zip Code
Be sure to print addresses as legibly as possible (or use a service like Minted’s free recipient addressing when ordering your holiday cards) in the center of the front of your envelopes. Your return address should follow the same format, and can be printed in either the top left-hand corner of the front of the envelope or on the back flap.
While addressing itself is pretty simple, it can be surprisingly challenging to get the name line just right. Here’s how to tackle the most common situations:
- Pluralizing last names: Never pluralize a last name by adding ‘s, as the apostrophe signifies the possessive. Instead, simply add an s or es to the end of the last name to address your holiday card to the whole family. Correct: The Smiths, The Millses, The Gonzalezes. Incorrect: The Smith’s, The Mills’, The Gonzalez’s .
- Addressing families: Address families by using “The” and adding an s or es to their last name. For example, The Smiths. For something slightly more formal, you could also address your cards to The Smith Family. Finally, you could name each member of the family in the address. For example, Jim, Margaret, Kelly, and Chase Smith.
- Couples with different last names: For unmarried couples or married couples with different last names, list the full name of each person on the address. For example, Katie Day and Jeffery Ward.
- Families with different last names: There are a few different approaches you can take in this scenario. The simplest is to hyphenate the last name of both parents. For example. “The Smith-Mills Family.” Or, list the full names of both parents on the first line of the address, then list the first names of any children under 18 on the second, followed by the standard format for street address, city, state, and zip code.
Patchwork Christmas by Paper Sun Studio
Choosing an Inclusive Greeting: Christmas, Hanukkah, Diwali, and More
No matter what you celebrate, the holidays are meant for spreading love and finding ways to connect with your community. Choosing an inclusive greeting for your holiday card is a great way to make everyone feel uplifted in the spirit of the season.
Here are a few agnostic/secular greeting ideas for holiday cards that go beyond “Happy Holidays!”:
- Wishing you joy and happiness
- Warm wishes
- Merry everything!
- Make it merry
- Happy, happy, happy
If you want to include others in your tradition, we recommend using traditional greetings, paired with something more inclusive that speaks to the essence of the holiday. For example…
- Rosh Hashanah: Shana Tova! Wishing you a sweet year ahead.
- Diwali: Happy Diwali! May the festival of light bring joy, peace, health, and happiness to you and your family.
- Hanukkah: Happy Hanukkah — sending your family peace, love, and light this holiday season.
- Christmas: Merry Christmas! May this season bring your family peace, joy, and blessings.
- Eid: Eid Mubarak! May your day be filled with food, laughter, and good company.
What to Write in a Holiday Card
What to Write: Basic Holiday Card Structure
Holiday Card Messages and Ideas
We’ve put together over 150 of our favorite Christmas card sayings in this guide (all can be easily adapted to be more inclusive, too!), but here are a few of our favorite holiday card greetings.
For Family
- We wish we could send you some of Grandma’s pumpkin pie, but this card will have to do! Happy holidays from all of us.
- This Christmas, I’m grateful for the gift of family. You all are the best presents I could wish for under the tree!
- Family is the heart of the season. May our hearts be full of love and gratitude this Christmas.
- Remember when we stayed up all night trying to catch Santa? Wishing we could wind back the clock this year!
For Friends
- Friends like you make every season brighter.
- Happy holidays! So glad we spent so much time together this year. Are you sick of us yet?
- Here’s to good friends who always bring the best wine to holiday parties!
- I hope your holiday is filled with good food, good wine, and good friends
Classic & Sentimental
- Happy Holidays. We are so lucky to have you in our lives.
- May this season bring you closer to all that makes your heart happy.
- Keeping you in our hearts this holiday season, and always!
- May your days be merry and bright. Happy Holidays from all of us!
Angelina by Pati Cascino
Holiday Card Ideas & Design Inspiration
The sky’s the limit when it comes to choosing the design of your holiday card. To help find the right style for you, consider…
- Start with Your Photos. Consider if you want to share just one favorite photo, a handful of pictures, or even a full 12 shots for a year-in-review holiday card.
- Size. Traditional Christmas cards are 7” x 5”, but that’s not your only option. Stand out from the crowd with a postcard or petite card, or go big and bold with a grand 8” x 6” card. (Although be aware that larger cards may incur additional postage.)
- Design style. Traditional, vintage, editorial, nostalgic…find a design that matches both the vibe of the photo that you’ve chosen and your family’s personality. From there, you can choose to layer in additional elements like stripes, bold typography, borders, and more.
- Special accents. Give your card a bit of holiday magic by opting for a style with glowing foil-pressed details. Or, go sophisticated with letterpress typography and design elements.
Want more inspiration? We’ve put together a guide to our favorite holiday card ideas if you’re looking for a deep dive into this year’s trends!
Christmas Card Photo Ideas
While you can never go wrong with the classic family portrait, the photo you choose for your holiday cards is where you can really let your creativity shine. We’ve rounded up our favorite Christmas photoshoot ideas in this article, but here are a few to spark your imagination:
- Capture the fun of holiday baking at home
- Gather everyone onto the couch or in bed for a sweet cuddle session
- Take a photo on the porch in front of your new home
- Head to a Christmas tree farm
- Take in a sunset
- Include your pets
- Put the littlest members of your family on your shoulders, or give them a piggyback ride
- Wear coordinated, not matching outfits
- Select a color palette for everyone to build their outfits around
- Don’t be afraid to get silly and show off the unique personality of each family member
Making Custom Holiday Cards
There are plenty of ways you can DIY your holiday cards, from staging your own photoshoot to building a design from scratch. Minted’s library of artist-designed holiday cards can all be customized to suit your style, making it easy to create a card that is 100% you. Once you choose a design you can…
- Select from a library of artist-curated color palettes
- Add custom foil text
- Choose a frame shape, including wavy, rounded, arched, and marquee
- Customize the back of the card with additional photos and text by choosing one of our pre-designed layouts or building your own
- Add accessories like wax seals, stickers, ribbons, and custom return address stamps
Holiday Card Etiquette for Businesses and Coworkers
Most of the etiquette rules that we’ve covered so far in this article apply if you’re working on corporate or professional Christmas cards, but there are a few additional things to keep in mind to ensure you make the right impression.
- Keep messages inclusive. Don’t assume that your colleagues, clients, and business partners celebrate the same way you do. Keeping things open and inclusive ensures everyone feels appreciated.
- Match your formality to your relationship and company culture. Creative careers can afford to be a bit more casual, while an overly funny message coming from a law firm may not strike the right tone. The same goes for cards sent internally to your department and externally to your vendors, clients, and customers.
- Send your cards early. While you can get away with sending Christmas or New Year’s cards a few weeks late to your friends and family, plan ahead to ensure your cards arrive no later than a week before the holidays.
Want more guidance on how to craft your corporate holiday cards? Read our full guide to how to word professional cards here.
How to Sign Your Holiday Cards
The etiquette for signing cards is simple: always include a hand-written signature! We love the human element this adds. It shows you’ve taken the time to personally touch each card, making them feel even more thoughtful. Close out your card with a final short holiday greeting or well wish, then use one of the signing options below.
- Couples: Sign cards with just your first names if you’re sending to your friends and family. If you’re married, you can use Mr. and Mrs. — which we especially love for newlyweds!
- Families: Sign on behalf of your whole family by using “the” — for example, The Smiths. Or sign each individual family member’s first name. Bonus points if you get everyone to sign their own name!
- Businesses: If you run a boutique firm or very small business, feel free to sign off with everyone’s names. Otherwise, sign with something like The Team at Minted or Your Minted Family.
More Holiday Card Etiquette Guides
We’ve covered a lot of ground in this article, but there’s even more you can explore.
- Christmas Card Etiquette. In this guide, we break down everything you need to know to get your Christmas cards just right — from who to send them to, what to say, and how to ensure they arrive on time.
- Sending Late Holiday Cards. Missed the deadline? Don’t sweat it. In this article, our stationery experts share how to send a late holiday card with grace.
- Sending Business Holiday Cards. From how to balance your corporate culture with warm holiday wishes to what to say to clients, colleagues, and customers, this guide contains what you need to know if you’ve been tasked with sending your company’s holiday cards.
Forest Under the Moonlight by Sabrin Dirani
Holiday Card Etiquette, Decoded
Sending holiday cards can feel intimidating if you’ve never done it before. But all of the etiquette we’ve shared here comes down to really just one thing: thoughtfulness. As long as your cards feel like they come from the heart, and haven’t been sent as an afterthought, you’ve gotten it just right.
Frequently Asked Holiday Card Etiquette Questions
Is it okay to send holiday cards after Christmas?
Yes, it is! If you expect your holiday cards to arrive within a week after Christmas, go ahead and still put them in the mail. If you’ve missed that window, we suggest sending New Years cards, which people will still enjoy receiving well into the middle of January.
How do I address a card to a married couple with different last names?
The simplest way to address a card to a married couple with different last names is to use both of their full names. For example: Cayely Hatch and Reilly Gardner.
What do I write in a card for someone who doesn’t celebrate Christmas?
Keep your Christmas card inclusive of others’ beliefs and traditions by using greetings that speak to the spirit of the holiday. Phrases like “wishing you peace, joy, and happiness,” or “wishing you a year of prosperity and love” allow you to express the emotions behind more traditional Christmas messages, making the spirit of the holiday accessible to everyone in your community.