When we asked Minted artist Susan Asbill to describe a typical day in the life, she explained that as a working mother with two small children, the real constant in her life is chaos. “As a type A personality, this has been hard for me to accept, but I’ve found that no amount of planning will keep things from going awry,” the Dallas designer says. “For now I’m just settling into the chaos with these two little humans and soaking up all the mess and magic while it lasts.”
That perfect combination of life’s beautiful mess and magic shows in her Minted work, a bold, colorful collection of designs that celebrates life’s major moments. After asking Susan about her goals, how’s she’s developed her career, and what she does for fun, we’ve learned that she’s a hard-working Texan with a heartwarming sense of humor, and she’s committed to the Minted artist community.
Minted: Did you study art or design formally in school?
Susan Asbill: I’ve had my heart set on an art-related career as far back as I can remember. As a child I drifted in and out of other activities, but art was my constant. In high school, I was taking so many art classes that I was short on regular credits needed for graduation—oops. I had to make these up in summer school and correspondence classes. I got my bachelor of fine arts in design from the University of Texas at Austin. I initially spent two years in studio art before moving into their design program. It was a difficult transition at first. I was used to the looser world of fine art, and it took me a while to get my footing. I had wonderful teachers who kept me challenged—and sometimes overwhelmed—throughout the program. I’m grateful for that push today. They also kept the class size small, and our group really bonded through the years. We stay in touch to this day. The bonds I’ve made in the Minted community remind me of those early designer friendships.
What was your first design-related job?
My first design job was as an art director at a small agency in Dallas. They had a lot of home goods clients: surfacing and tile companies, gourmet ranges, roofing, etc. Since then I’ve worked 10 different jobs, both at agencies and also as an in-house designer. Working with such a wide variety of clients has been interesting, and I’ve been able to bounce between different brand styles, everything from Dom Pérignon to the WWE. It’s been a wild ride.
Do you think 10 jobs is a lot, or not necessarily?
Ten jobs may sound like a lot, but it’s common in marketing and advertising. There is always employee turnover when agencies win and lose accounts. I’ve also moved around to learn new skills, like switching to an interactive agency at one point to learn web design. My most recent job change was to focus more on my family.
“Pegasus” children’s custom art by Susan Asbill for Minted
How many hours per week do you usually work? And what does “work” mean for you?
Currently I work three days a week in TGI Fridays’ corporate office, primarily designing their menus. The other two days I work at home on freelance clients, Minted, volunteer work, and of course the toughest and most rewarding gig of all, being a mother.