Julie Green of Up Up Creative doesn’t do New Year’s resolutions, but she does usually choose a word to sort-of nudge her in a direction of growth for the year. Her word for 2016 is practice. “I’ve been self-employed since 2008, and I guess I feel like I’ve reached a certain level of proficiency as a designer, and as a human being,” the Rochester, New York, artist says. “If I want to continue to grow, I need to remind myself to practice new skills and keep challenging the status quo.”
Here, the longtime Minted artist shares interesting corners of her life, from her love of Baptiste Yoga, “being the worst multitasker,” and her healthy obsession with fonts.
GET TO KNOW JULIE GREEN
You have 11.5K Pinterest followers, with 117 boards. How’d you build such a strong following?
I know it’s called social media, and I definitely use Facebook and Instagram to engage with people in a more social way, but Pinterest is something I use just for me. It’s where I gather ideas and inspiration; it’s where I imagine my own life and the lives of my clients and customers; it’s where I go to observe trends in my own interests, tastes, and styles. As for how I built that following, I sure wish I knew! But maybe it’s partly that I didn’t try to.
You’ve gotten great press. What’s your favorite feature and why?
My favorite was Martha Stewart Living (December 2012 holiday gift guide), because it was the first magazine I was in that people in my life actually read on a regular basis. When you’re a freelance graphic designer with children—whether you work while the kids are napping or you work full time from a studio, or you do something in between—most people in your life don’t really get what you do and don’t even always think it’s a real job or a serious thing. When you turn up in one of their favorite holiday gift guides, suddenly you’re having conversations with them about your work. That’s pretty cool.