Behind the Design: “Modern Marble” Wedding Invitation

Vancouver-based Minted designer Kelly Schmidt shares the vision and creative process behind her elegant, swirl-patterned wedding invitation “Modern Marble.”

Marble Wedding Invitation

What was the inspiration behind this wedding invitation?
I wanted to design something classic but modern. I envisioned a piece that was artistic and painterly, yet sophisticated and chic. I had been playing around with marbled paper patterns for a while, in borders and backgrounds for different concepts. Through some experimentation I flipped from flat colour to foil and was immediately inspired.

Describe your creative process – from initial idea to end result.
When inspiration strikes, I usually start brainstorming and making lists, trying to get all of my ideas down on paper in a messy mind map of writing and small, simple thumbnails. I narrow down my ideas and create loose inspiration boards and notes, drawing from all types of sources: art, photography, interiors, colour palettes, patterns, and textures.

I am typically working on more than one project at a time and I hop around between them, which means I’m getting inspiration and influences from different places and applying them in ways I might not expect at the outset. I am all about experimentation and happy accidents with unexpected results. I use Photoshop and Illustrator heavily through this trial and error phase, saving many different ideas. It’s common for me to use hand-drawn or hand-crafted elements, which I manipulate digitally, sometimes extensively so. I go on feeling a lot, with what feels right. My end results are often drastically different from my original idea.

Describe the couple that might choose this invitation for their wedding.
While I was working on this design, I envisioned a professional, creative couple who frequent art galleries, cultural events and concerts. They are well traveled and adventurous with strong, traditional values. I imagine the wedding as a sophisticated and elegant event, with rustic greenery, a muted palette and soft romantic lighting.

What wedding trends do you love right now?
I love how weddings have become an opportunity for couples to create an event that is unique and filled with personal touches that make the day extra special. I love seeing all the different ways couples are incorporating metallic details into their weddings to make it their own. It adds a touch of elegance and can mix with any style; vintage, black tie or rustic.

I can’t talk about trends without talking about food and drink! Classic cocktails are at the top of my list. I love a good Manhattan, Old Fashioned or Mint Julep. We had a classic cocktail menu at our wedding and everyone loved it! Family style receptions are something I am really excited about. I love this way of eating (I can never decide what to eat because I like to try everything!) and I love that it’s becoming popular for weddings.

What were some challenges you faced while designing this invitation?
I wanted a classic design and started out with very traditional serif typefaces, but then decided to experiment more with the type, mixing things up to create something more modern. I was torn on which direction to go. I always tweak and push my designs until all the elements feel right. The hard part is trusting that what I’m feeling in that moment will resonate with others as well (and that I will still like it the next day!).

Tell us about your workspace.
I often do my messy process work on the dining room table where I can spread out. If I’m doing production work, it’s more flexible so sometimes I’ll work at a smaller desk in our den, or go out to a local pub or coffee shop if I feel like I need a change in scenery. We just moved this past year so we are also working on turning one of our small rooms upstairs into a studio space where I can be a bit more messy with paint and exploration.

How did you start designing for Minted?
I had been following Minted online for a few years while considering the launch of my own wedding stationery line. I was curious but felt intimidated about entering challenges, because of the high caliber of work. Once I started entering challenges I learned how open, inclusive and supportive the community is, and I am so grateful to be a part of Minted.

More from Kelly Schmidt:
Kelly’s Minted Store
Kelly’s Instagram

More from Minted:
• Wedding Invitations
• Save the Date Cards
• Wedding Websites


Printable: Fourth of July Sparkler Sleeves

Written by Sara Albers and Melissa Fenlon of  Alice & Lois

We love celebrating the Fourth with family and friends—decorating bikes for the town parade, barbecuing at home, our local fireworks show, the works! And, of course, we love sparklers (who doesn’t?!). So if you’re celebrating Independence Day with sparklers this year, check out these red-white-and-blue sparkler sleeves we whipped up to help make your Fourth of July party a little more bright and festive.

Free Printable 4th of July Sparkler Sleeve
Free Printable 4th of July Sparkler Sleeve

Click through for the free printable and instructions…

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Minted 2015 Holiday Challenge Winners Visit San Francisco

When we asked the top three winners of Minted’s 2015 Holiday Challenge about the favorite part of their prize-winning trip to San Francisco, they shared similar sentiments about instant connection. “Being an independent designer can sometimes be a little lonely,” explained first-place winner Karly Depew. “So getting to be with Kristie [Kern] and Phrosné [Ras] and meeting the people who work hard at Minted to make our designs come to life was inspiring and invigorating.”

The 2015 holiday challenge winners outside Minted’s San Francisco office, from left: Karly Depew of Oscar & Emma; Phrosné Ras; Kristie Kern. “The trip was a whirlwind!” Kristie said. “The Minted team kept us on the go from the time we hit the ground, which was absolutely perfect for me. It was my first trip to San Francisco, and I wanted to take in as much as possible. The experience was a great combination of sightseeing, celebration, and opportunities to learn more about Minted.”    

The winning designs of The Most Wonderful Time 2015 Holiday Card Challenge, from left: “Embellished” by Karly Depew of Oscar & Emma; “Amazing Frame” by Phrosné Ras; “Sparkling Frame” by Kristie Kern.

After spending nearly three days with Karly, Phrosné, and Kristie, exploring the city’s restaurants and sites—including breakfast with CEO Mariam Naficy at The Battery—it’s an understatement to say that we at Minted learned a lot from the artists. We really got to know them and enjoyed hearing about everything from their families to the fact that they’re all self-taught designers to their tongue-in-cheek fears about earthquakes and “what if foil goes out of style?”

When we asked if the artists had any “a-ha!” moments after visiting the Minted office and meeting the other artists, Phrosné talked about feeling inspired to experience “the brain behind the brand.” “Minted employees are constantly working on new and exciting things,” she said. “I was also reminded that the three of us shared an uncertainty about our work and a desire to improve. We share and recognize in each other a healthy insecurity about our work, which I believe is a powerful thing, because you’ll never become complacent.”

We hope you enjoy our photo album of the trip.


Perfect Match Award Roundup: Special Prizes

Announcing the special prize winners for our Perfect Match Awards! Our customers love that they can choose matching Minted Envelope designs that carry the theme of the invitation through to the envelope. These awards are for the most creative envelope designs that add something extra special to the invitations they accompany. A huge congrats to all the winners and runners-up!

The Most Wonderful Time 2015 Holiday Card Challenge
Merrily Matching Award

Everlasting Love Save the Date Challenge
Perfect Match Award

Suite Love Wedding Invitation Challenge
Perfect Match Award

Great Expectations Baby Shower Invitation Challenge
Perfect Match Award

Sweet Celebrations Kids’ Birthday Party Invitation Challenge
Perfect Match Award

Imagery created by Leah Conroy
Perfect Match Awards will be announced as a roundup twice a year. 
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DIY: Felt Mouse Favors

Written by  Kathleen Ballos

Have you ever tried sugar mice? I haven’t, but they look so adorable that I couldn’t help but use them as inspiration for these DIY party favors. Traditional sugar mice are apparently most common around the holidays but the pastel colors are perfect for summer, too, don’t you think? Fill these DIY felt mice with wrapped candies (I used Starburst and saltwater taffy) for a sweet little thank-you gift at your next birthday party or baby shower.

DIY Felt Mouse Favors | JulepDIY Felt Mouse Favors | Julep

Click through for the step-by-step instructions

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Artists Create Fun Inside #MintedBox

We tend to encourage out-of-the-box thinking, but for a fun summer project, we’re thinking about the inside of the box. We invited a small group of Minted Artists to get creative with Minted shipping boxes. The result? #MintedBox, a collection of eight interactive designs, including an astronaut by Bob Daly, rocket ship by Jessie Steury, and hot dog by Kayla King. This summer, customers who order stationery products will receive their products in one of the #MintedBox designs, in honor of Minted’s community of independent artists.

#MintedBox hot dog design by Kayla King, sported by Lolita and Joe, the dog and husband of Minted Artist and Creative Director Annie Clark.

This is project #001 of the Minted 100
The Minted 100 is an ongoing series of projects by Minted to promote collaboration among and between our community and customers. Projects will vary between big and small, but always focused on independent, creativity-first thinking.

#MintedBox cactus design by Pistols, worn by Avery, the daughter of Mary-Kevin Stuart, Minted’s Senior Merchandise Manager, Baby + Kids.

#MintedBox Social Media Campaign
We’re encouraging customers to show our community how far their art has traveled with the #MintedBox social media campaign and contest. Get your creative juices going and take a fun photo of yourself with a Minted Box to post on Instagram with the hashtag #MintedBox. Tell us where you are, and we’ll put you on the Minted Box Map on We’ll award prizes for the first in your state to post, the furthest away from the artist to post, and many more.

#MintedBox ice cream truck design by Susie Allen, sported by Delaney, a friend of Karen Zinn, Minted’s Head of Catalog.

Susie Allen shares a few insights about her #MintedBox ice cream truck design.

Minted: Have you ever done anything like this before?
Susie Allen:
No, and I’m excited to see it in person. One thing I love about working with Minted is the variety of new materials and genres I’ve been able to experiment with, from customizable art prints to fabric/home decor — and now interactive boxes.

Your ice cream truck design is really clever. How did you approach the concept?
When I got the assignment, one of the suggested themes was an ice cream truck, based on my “Ice Cream Truck” custom art print. I really loved the idea, but I knew it was going to be a challenge to make it into a character with a face, and an image that extended down the length of the box. When I hit on the idea of a whimsical map-like scene winding through different landscapes, it really clicked with the idea of the boxes traveling all over America. There was still a bit more box to fill, so I added some optional cutout props to up the interactive factor.

Ice Cream Truck” custom art print by Susie Allen

What did you learn from the #MintedBox project?
That limitations can actually be super helpful for the creative process. The map-like scene (complete with happy sun) is my very favorite part of the image, and it’s not something I would have conceptualized without the challenge to make use of such a long, narrow space. I was initially very nervous about the color restrictions — only three Pantone colors (plus the white background) to make a fun image that really pops. That limitation forced me to make decisions I typically wouldn’t (like red/pink trees and lakes) and to incorporate texture into the illustration in different ways than I normally do. This project has really changed the way I look at color, and I’m excited about using some of the new tricks I learned in upcoming work.

Learn more on the #MintedBox page.

About the Author: Amy Schroeder, Minted’s Community Content Manager, founded Venus, the magazine about women in the arts and DIY culture, and has written for Etsy, West Elm, and NYLON. Connect on Instagram @thevenuslady.

Published June 29, 2016 • Want to join the Minted Artist Community? Submit to a Challenge here.
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Printable: 4th of July Flair!

This Fourth, pull out all the red, white, and blue you’ve got! If you’re in need of extra flair, check out our free patriotic printables. These circle cut-outs can be turned into a myriad of fun decorations to wear, decorate with, and even dress up your barbecue fixings. Check out our ideas below.

4th of July craft

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8 Tips for Getting Started in the Design World

If you’re a recent college graduate on the hunt for design work, good news. Not only is there demand for traditional full-time jobs, but opportunities are on the rise for becoming your own boss. “There are so many resources for independent designers, platforms to sell your work, and opportunities to create passive income streams,” says Hailey Myziuk, who works full time for her company Snow and Ivy. The 31-year-old Detroit artist joined the Minted community in 2010 and says now is “such an exciting and fun time to be a designer.”

To help you curate your career, Hailey and Genna Cowsert — a fellow Detroit area designer and Minted artist — share these right tips for getting your digital foot in the door and developing your career.

The Sky Is the Limit” by Genna Cowsert


Minted x Pottery Barn Art Challenge: Special Prizes

We were thrilled to partner with two of the most widely recognized and largest brands in the children and teens home decor space: PotteryBarn Kids and PBteen. Pottery Barn Kids and PBteen share Minted’s dedication to producing high quality and well-designed products, and we can’t wait to introduce unique artwork from Minted’s community of independent artists into their assortments. Congratulations to all the special prize winners!

Minted Editor’s Choice Award
For the artwork that is chosen as most innovative by the Minted Team
Anim-Alphabet by Sarah York

From the Heart –Teen Award
For the best piece of art displaying an inspirational or unique quote for a teen room
Stay Awesome by Hannah Williams

From the Heart – Children’s Award
For the best piece of art displaying an inspirational or unique quote for a child’s room
You are so Loved by Alethea and Ruth

Click through for more special prize winners

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DIY: Fabric-Lined Wood Tray

Written by Sara Albers and Melissa Fenlon of  Alice & Lois

Sometimes, we fall in love with a certain patterned fabric and want to use it for absolutely everything. And we’re feeling the love right now for “Midnight Florals” by Alethea and Ruth, the crafting possibilities are endless with this pretty floral print—pillows, pouches, totes, trays… First up for us is this super simple fabric-lined wood tray. Your fave fabric, scissors, and Mod Podge are all you need to dress up a plain wood tray and make it unique. It’s perfect to use this summer for backyard picnics and barbecues, or as a coffee-table accent for books and a vase of flowers.

DIY Fabric Lined Wood Tray | alice & lois for minted
DIY Fabric Lined Wood Tray | alice & lois for minted

Click through for the easy step-by-step instructions…