Minted’s Top 9 Design Tips for Creating Irresistible Greeting Cards

Now that Minted Greeting Cards are gracing the shelves of our national retail partners, we’ve learned a thing or two about what makes a design stand out. Because every card needs to pull its own weight, we keep a close eye on sales of every Minted design and have identified common characteristics among top-sellers. From broad appeal to content positioning, we’re excited to share some of our top learnings and merchandising tips with you.

1. Use eye-catching colors and design elements.

Bold color palettes, striking fonts, and visually appealing design elements definitely help a card stand out. Keeping in mind that much of our advice stems from putting yourself in the card-buyers’ shoes, we do encourage a bit of experimentation. For example, some designers might assume that all cards given to men should employ darker, masculine colors, but that’s not always the case. We welcome thinking outside the “color standards” box.

“Wild Prairie Rose” Minted Greeting Card by Holly Whitcomb is an example of a bold, bright design.

Minted Greeting Card Display photo by Erin Wilson

2. Think carefully about the top third of the card.

The top one-third portion of a greeting card is valuable real estate because it’s the most visible area of cards when they’re placed on displays with overlapping rows. For that reason, we recommend taking advantage of the entire front of a greeting card. Even if a design element is only partially visible at the top of the card, it still helps improve sales potential. Please take this advice with a grain of salt—we’re not necessarily saying “don’t be minimalist” or “you must fill every pica of space,” but we are saying that small visual elements tend to go unnoticed.

In the above example of a Minted Greeting Card, we increased the size of and shifted up the artwork to hit the top one-third of the card titled “Lucky Us” by Carrie O’Neal.

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Winter Wishes Non-Photo Holiday Card Challenge: Special Prizes

Announcing the special prizes from our Winter Wishes Non-Photo Holiday Card Challenge! Whether you’re an artist, illustrator, typographer or graphic designer, we looked to our talented community to create non-photo cards where the design is hero. Minted customers gravitate towards unique illustrations, fresh design trends, clever twists on greetings, and die-cut shapes that will make his or her card stand out from the pack. In this challenge, we were looking for designs across a wide range of styles and colors, from modern and bold to classic and traditional.

Congratulations to all the winners!

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What a Bright Time Foil-Pressed Holiday Photo Card Challenge: Special Prizes

Announcing the special prizes from our What a Bright Time Foil-Pressed Holiday Photo Card Challenge! For this challenge, we were seeking foil-pressed designs across a range of styles that celebrate the holidays in a secular way. We were particularly looking for designs that use foil elements in a way that is integral to the design itself. Put your hands together for the winners!

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How Design Helped Michelle Taylor Move Through Grief — and Build a Business that Works for Her Family

Minted Artist interview

Minted artist Michelle Taylor at home in her studio in Saint Paul, Minnesota. Photo by Gina Zeidler

Written by Daryl Lindsey

Michelle Taylor discovered design — and entrepreneurship — by accident. An art class she never expected to love put her on the path to make a career out of art and design. “It was the first class that I truly loved. I knew then that I found my calling,” Taylor explained.

But the pursuit of that calling did not come without its trials, and years later, her accidental passion became the outlet that helped her wade through a dark time, providing inspiration and support as she navigated the grief of losing a child.

We sat down with Michelle to discuss how her relationship to design has changed over the years, how she’s grown as an entrepreneur, and how a Minted Design Challenge helped her feel inspired again after loss.

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Minted Artists in the Press November 2018

Congratulations to Minted artists who are featured on The TODAY Show, Buzzfeed, HGTV Magazine, Family Circle Magazine, and The Dallas Observer. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.

Buzzfeed (October 31, 2018)
15 Of The Best Places To Order Holiday Cards” featuring “Lush Winter Foliage” Holiday Card by Hooray Creative, “Because Tacos” Holiday Card by Erin L. Wilson, “Doodle Snowflake” Ornament Card by Shiny Penny Studio, and “Christmas Trees” Holiday Card by Roopali.

The TODAY Show (November 8, 2018)
13 of Kathie Lee and Hoda’s Favorite Things for the Holiday Season” featuring “Simple Sentiment” Holiday Card by Annie Clark, “Color Bar” Holiday Card by Dozi, “Holiday Garden” All in One by Angela Marzuki, “Graphic Joy Vellum” Overlay by Kristie Kern, “Merry Christmas Sparkle Snow” Vellum Overlay by Alethea and Ruth, “Joyful Plaid” Holiday Card by Carrie ONeal, “Buffalo Check” All in One by Julie Murray, “Peppermint Cheer” Letterpress card by Lagniappe Paper, “Painted Holiday” Holiday Card by Kelly Schmidt, “Reindeer Patrol” Vellum Overlay by Laura Hankins, “A Very Merry” Holiday Card by Kbecca, “Simplicite” Holiday Card by Annie Clark, “Directional” Fabric by Kelsey Mcnatt, “Seeing Stars” Pinboard (Simple Starburst Fabric by Erica Krystek), and “Printemps” Pinboard (Minty Chevron fabric by Vanessa Rossi).
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Meet 2 Writers Behind Minted Greeting Cards

Minted has become known for its renowned international community of designers and fine artists, and we’re happy to welcome a new group of creatives to the mix: writers. Read on to learn about two of the many talented writers who initially joined the community in 2017 during the Better Together Minted Greeting Card Challenge.

Elke Mermis of Kansas City, Missouri

Elke Mermis is a full-time advertising agency writer producing lines of copy for big-name brands, but she’d never tried her hand at greeting card writing. Then, after ordering her wedding invitations from Minted, she discovered the Better Together Greeting Card Challenge. “I thought it would be a fun, creative exercise—and a good way to procrastinate during wedding planning!” she says.

Good thing she took her sweet time—her “Ugly Cry” card is a big hit. What was it like for Elke to see her card at a Target store in her hometown of Kansas City, Missouri? Holding a real-life, tangible copy of something I helped create is always an amazing feeling,” she says. “Especially when you can tell your friends to go buy it, too!”

Minted “Ugly Cry” greeting card copy by Elke Mermis; design by Christie Kelly

MINTED: What’s your story in a nutshell?
ELKE MERMIS: I was born and raised in Kansas and left to go to school at Vassar College in upstate New York. Eventually I moved back to Kansas City, where I live in a century-old house with my husband and a very spoiled cat and dog.

How did you become a writer?
I’ve been writing ever since I was a little kid; and I made it “official” in college when I started reviewing concerts for music journalism outlets. Eventually I was hired as a Music Editor and parlayed that writing and editing experience into a career in advertising.

What’s your top tip for writing compelling greeting card copy?
Talk like real people talk. No one wants to give a card that doesn’t sound anything like what they’d say in real life!

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Minted x Target Send More Letters Greeting Card Challenge: Special Prizes

Announcing the special prize winners of our Minted x Target Send More Letters Greeting Card Challenge! For this challenge, we were looking for fresh and unique greeting card designs for a broad range of everyday categories (adult birthday, new baby, thank you cards, and more). Let’s hear it for all of our winners!

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Minted’s Top 7 Tips for Writing Compelling Greeting Cards

The art attracts and the verse sells. That saying in the greeting cards biz definitely rings true—shoppers are initially hooked by compelling design, but it’s oftentimes the copywriting that seals the deal. By combining high-quality writing with Minted’s signature design-forward aesthetic, we believe sky’s the limit for innovating the greeting card market.

Keeping in mind that there’s no one-size-fits-all approach to successful copywriting, here are seven of Minted’s top tips for crafting fresh, original copy.

1. Keep it brief

Save the lengthy novels for, well, your novel. In today’s attention-deficit world, many people appreciate cards that quickly get to the point. In fact, we recommend a max word count of 30 for greeting cards.

2. Pack a punchline

Humor appeals to a large segment of shoppers. I mean, who doesn’t like to laugh? Funny copy is just about always popular, and interior punchlines can help win over the customer. Don’t be afraid to use humor in unexpected places — even on a sympathy card.

“Again and Again” Minted x Target Greeting Card copy by Hannah Wilson; design by Up Up Creative

“Birthday Tacos” copy and design by Olivia Herrick

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Minted x Target Let’s Eat Cake! Children’s Birthday Card Challenge: Special Prizes

Announcing the special prize winners of our Minted x Target Let’s Eat Cake! Children’s Birthday Card Challenge! We dedicated this challenge to children’s birthday, sourcing new card designs for children that are both festive and fun. Congratulations to all the winners!

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What is truly unique? Sound advice for ensuring your work is original

“Something to Say” Minted art print by Sara Hicks Malone

Written by Kelly Hird

In an age of constant exposure to art and design, inspiration is everywhere. Experimenting with new styles and techniques is a great way to keep your designs fresh, but it’s important to distinguish between inspiration and imitation. Whether you’re a writer, designer, or photographer, you’ve likely had questions about copyright at some point. In addition to being respectful of others’ work, it’s important to understand originality and copyright guidelines to avoid legal issues. Although we’re unable to provide personal legal advice, this article will give you a brief overview to help empower you to do your own investigating moving forward.

Since Minted holds the exclusive license to challenge-winning Fine Art work, and the rights to all submissions during the 90-day Trial Period, we protect your work on your behalf. Minted is all about surfacing fresh, unique artwork, and the creativity and innovation within our artist community is what makes Minted great. We have utmost respect for creative integrity and take issues of copyright and infringement very seriously. If you ever see an artist’s work being used improperly, please use the Designs to Flag for Review form to let us know so that we can take appropriate action.

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