If you haven’t gotten a hold of these labels yet, you’re in for a treat.
Our new skinny-wrap™ address labels merge functionality and elegance in a unique format that has everyone at Minted swooning. I’m personally a sucker for anything that is both beautiful and functional, so I love how these labels convey information, while feeling unexpected, bold, and polished.
They’re versatile too. Use them to tie up goody bags or place one on the inside of your sketchbook or planner in case it’s ever misplaced. Pop one on your child’s calculator or ipod, or place one over your lunch box so your coworkers leave your sandwich alone. The options are endless.
How would you use your skinny-wrap™ label?1 COMMENT
Stroller Traffic interviewed our CEO & Founder Mariam Naficy about the top holiday card trends we’re seeing here at Minted, where our holiday photo cards are even more popular than we could have ever anticipated!
A few of the other trends that Mariam mentioned didn’t make the final piece, but we thought you might be interested:
1. The folded-up-stuffed-inside-the-card holiday letter is SO OVER. Think instead of a chic reinvention of the holiday letter: We came up with a Yearline™ card that lets moms share the key highlights of their family’s year along a timeline with pictures and captions. This has really hit a chord with the moms who shop on our site – it is a chic version of the holiday letter.
2. A book as a card. Our brand new Minibook cards, are extremely popular. Our customers love to showcase each member of their family on a page with an update about what they’ve been up to this year—it’s a fresh take on the holiday newsletter. Our recipe Minibook holiday cards are also really catching on. They’re great because your card becomes a gift in itself. Families are including holiday cookie recipes or a favorite recipe from each family member or a favorite recipe from each season of the year.
3. Creative address labels, for big and small kids. Why not make your envelope as stylish as what’s inside? Why do address labels always have to look so boring? To meet the demand for fun address labels, we just launched our skinny-wrap™ address labels, including adorable ones for children. They give your card a fully coordinated look and are a great way to distinguish your holiday card in a sea of other cards, as well as make sure it’s not mistaken for junk mail. They also make for adorable stocking stuffers. We also offer white, kraft, and silver envelopes and our customers love them. They make the labels really pop and add to the recipient’s experience.
4. Happy New Year Cards. Instead of opting for the generic Happy Holidays wording, lots of families are instead choosing a Happy New Year message. It’s fun, festive and avoids the political correctness issue entirely. It also lets you leisurely address your cards and maybe even add a personal note after the Christmas rush. Our Hip New Year card is one of our top ten best sellers and it’s only November!Comments Off on Stroller Traffic spots top holiday card trends
Our whole office is still oohing and ahhing over Cheree Berry’s wedding, which was featured in Martha Stewart Weddings last summer. Today, Martha Stewart Weddings website wrote about her precious lollipop stands.
We proudly sell Cheree Berry Paper’s covet-worthy personal stationery on our site.
We were fortunate enough to steal a few moments of this gorgeous design maven’s time to find out how she comes up with such happy, whimsical, and inspiring designs.
How did you get your start?
I was at Kate Spade working in the design department, which is fabulous because no matter your position you get to work on a variety of projects and I got to work on the Kate Spade and Crane’s wedding albums. While I was doing that I was simultaneously designing invites for friends and friends of friends. I was so excited when people saw their designs that I wanted to do this full-time. In January 2006, I decided to move back to my home state Missouri and start my own stationery business.
How would you describe Cheree Berry Paper?
We design things that we really love and we try to execute them in a smart and funny way. When someone opens a Cheree Berry envelope, we want it to put a huge smile on their face—we’ll look for that laugh aloud moment and not necessarily even because it’s a funny card, but just because what they found was unexpected. If we could have a little person pop out of the envelope, we would try for that next!
So you really want to re-invent the wheel?
Exactly. We’re not going to just throw starfish all over the invite because we want to fill the beach category. Nothing against starfish, but we would try to invent a new theme for a destination, beach-style wedding.
What do you like best about designing wedding invitations?
With personalized stationery it’s very limited; a favorite color or motif is all you can showcase. An invitation suite lets us tell the love story, the season they’re being married, if they’re wearing their grandmother’s dress… we try to think about what little hook will make their invitation different from the next bride out there. Brides always want to do something that their best friend didn’t do so they really keep us on our toes.
What current wedding invitation trends are you noticing?
Lots of clients actually reference the J. Crew catalog—they’re actually the ones setting the trends in color palettes. We’re seeing a lot more of a charcoal gray—it softens black ink up a bit. We’ve also noticed that even brides who have formal weddings aren’t afraid of color and very few brides have just one color anymore. We’re doing a lot of coral and yellow. Grey and chartreuse have also been really popular.
Monotones are great for a bride that wants depth in her color palette but doesn’t want lots of hues, so we might do a dark pink, red, orange and keep all the colors in the same warm family. We see a lot of that.
Lavender is enjoying a comeback; Whereas a couple years ago it was a deep, reddish purple, now people are going more for a softer purple. We get a lot of green because you are always going to have green at some level with the greenery in the flowers and with all the outdoor weddings. But the wedding trend with color is still very much driven by the bridesmaid colors; if you have six girls standing up front wearing an orange dress you can’t escape the color.
What about fonts… any go-to favorites?
We love Bonn. We love the more extended sans serif fonts. We love shaded fonts. As a stationery designer, fonts are one of those things where every so often we have to pull-back and take a look at using the same fonts. When we notice that other people are using a font, it’s probably time to think of finding a new one. So many people love Burgess, but what I specifically love about it is all the different capitalizing options that come with the font so you can make it look more like your own.
Any advice to new designers on fonts?
On wedding invitations with limited text I love small caps. In programs or items with a lot of copy, like a welcome itinerary for example, the eye tends to be do better at reading when you cap normally, i.e. what is grammatically correct.
Any hot wedding fonts?
Brides have gotten savvier in the last four years; They say we like the fonts with the feet or we don’t like the feet. When we type-set an invite, we now send them two to three font options and they have usually have a really strong opinion.
We do love scripts. Most of our invites, unless our client tells us not to, have some sort of script. We love just that hint of script even for our modern or even more masculine invitations. It feels very romantic and appropriate for wedding stationery, even if it’s just the ‘and’ in-between their names. After all, “and” is really a symbol of two people joining together in a marriage.
Where does all of this creative genius take place?
We just took over the whole floor of our building so we now have 1800 square feet and it’s an old, old building. We have five rooms, but they are all open by pocket doors to one another. We leave them open so we can bounce ideas off of each other. There isn’t a lot of privacy, but the open environment allows for great group thinking. We all work in the main first three rooms and we leave the back two open for meetings and for inventory, storing supplies, and all the nitty gritty—like handwork and ribbon binding.
Where do you meet with clients?
We have a great red table from Design Within Reach in our meeting room. A lot of our work tends to be on a white or cream base and we wanted the invites to pop off the table, although we can put butcher paper over it if it competes with their palette. There’s this happy face bowl of laughs in the middle of the table with cut-out “Ha’s” that our customers sometimes use to write notes on.
Neat or messy?
I hate to say it but I am completely unorganized. I am the type of person who knows where everything is, but not in the conventional way.
PDA or paper calendar?
I have an iPhone, but I don’t put my appointments in it. I use a Kate Spade calendar. I am just obsessed with it. I love the process that goes into their calendar.
Are you a big card writer?
I have always had a huge stationery drawer and when I lived in New York I spent the better half of my life in Kate’s Paperie. My mother taught me the etiquette that you should always write a thank you note on paper. I think it is great to have lived in an era where growing up you didn’t have the option to e-mail and it is interesting how hard it would be as a parent now to instill that message in your children.
What’s your favorite pen for writing all those cards?
I like the UniBall Deluxe Micro pen. I buy them by the dozen. I am also the pen stealer in the office— whenever I go to someone’s desk in the office, I take their pen. One of my designers has a hidden pen stash and I’m not even allowed to know where it is!
Notebook of choice?
I’m a big fan of Rhodia orange notebooks and I prefer the grid paper – I like having the little cells. I write better with them and they’re great for doodling or sketching ideas. They help guide me.
We adored looking through your recent wedding . I was wondering where someone with such good taste registers?
I didn’t register for anything out of the ordinary. I got the Vietri Incanto White China for my every day dinner wear. I love the pottery look and its ruffled, scalloped edge. The pottery is painted white, but it’s slightly worn when you buy it. It’s is beautiful. We didn’t do china we just did that. When we have dinner parties, we just pull out our serving trays. I always think that Anthropologie or Johnathan Adler should do a registry. I am obviously a huge fan of John Darien—I love his decoupage plates. Oh and I love thisisauto.com’s great mix of products.
What are you doing for your holiday card this year?
I’m a non-traditional card sender. This year we did a Halloween card—I love when people have an unexpected holiday—there can be another time of the year to make a different impression. I love that New Year’s cards are a very big trend right now.
It’s time to start thinking about which photo you’re going to use for your holiday cards. You may have chosen a photo that is almost perfect —Lake Tahoe at Fourth of July where the saturated hues of the lake give you that sun-kissed glow. The midday lighting is shadow-proof, and the red in the American flag picks up the red in your dress. Except for one thing: your forehead looks shiny and you son is missing from the shot.
In an ideal world, we’d look as if we were professionally photographed every time a friend’s digital camera flashed. Since we can’t all be as talented as Richard Avedon or Henri Cartier Bresson when capturing that moment charged with motion and emotion in a portrait, we’ve written some tips on how to find the perfect holiday card photo.
A Professional Shoot
There is no motion blur, the lighting is balanced, and most importantly, you appear happy and joyful. Whether booking a shoot for a newborn, an engagement shoot, or just to celebrate your family, a professional can really make you come alive. “A talented photographer knows to wait for the right moment,” says San Francisco-based professional photographer Kathleen Harrison. She also helps choreograph your shoot to produce movement and a natural stance. End results ensure that the light is even; the contrast is balanced; the resolution is not over or under exposed; and the angle is flattering. Now is the perfect time to schedule an outdoor professional shoot.
Many photographers suggest wearing white, black, or neutral tones. Keep it simple and remember that solid colors come out better than complicated patterns. You can let the card design dress up the photo.
An Event or Occasion
Whether this is a recent wedding, birthday party, or other festive occasion, you’ve dressed to be photographed and your family is together. If you’re a recent bride, you’ll probably never look better, so you should select a favorite wedding photo (or two or three) to share with family and friends.
Most professional photographers agree outdoor light is usually the most flattering. A vacation or trip can be a good time to get this shot – whether you convene annually in Sun Valley or you’ve made a special trip to the Coast of Brava, everyone has that sun-kissed glow. A nature backdrop with vibrant colors can bring your family to life.
Pointers & Tips
Try using fresh, modern colors, such as berry red, or non-traditional pairings: turquoise and red, blue and orange, lime green and plum, or burgundy and sage for your card design. If your photo colors do not match the card you like, Minted’s photo editor (just click “edit” after you’ve uploaded your photo in step 2 of the Personalization process and it will automatically open) can easily convert it to black and white with the click of your mouse. With this tool, you can also crop a horizontal photo to make it vertical, or vice versa. If you feel you need more assistance editing out background, our talented DAs can expertly balance out light and color tone for a small fee.
Photos with a minimum DPI of 300 print best. When proofing your order if we notice the image looks a little blurry, we’ll give you a call.
If you pick a card with text overlaid over a photo, make sure the photo has a high enough contrast with the text.
With a card with a colorful frame, make sure that the photo is vibrant enough to stand out.
Photographs from the same photo shoot helps unify a multi-photo card.
San Francisco and New York-based interior designer Martha Angus chose Paperstudio‘s p.s. holiday menu card to design her tabletop around for Gump’s “The Art of the Table” event last night. Beautiful fantasy table décor and vignettes were created by San Francisco’s top designers, including Orlando Diaz-Azcuy, Martha Angus, Ken Fulk and Claudia Juestel. The Art of The Table event was a preview and benefit for DIFFA’S DINING BY DESIGN Table Hop.
The corresponding invitation is equally fun:
Doesn’t this make you want to start working on a theme for your holiday fete? It’s never too early–all the good dates in December always get booked up so early.Comments Off on Paperstudio’s menu cards on display at Gump’s
Faux Bois (French for false wood) has been trendy for some time now, but it feels especially timely during the fall. Minted has some incredible faux bois save the date cards that just launched:
And even a Faux Bois font:
While we’re on the subject, I just discovered Its (K)not Wood, a great site dedicated to all things faux bois.Comments Off on Fall Faux Bois
There are just two (2!) days left in our early bird special: Use code EARLYSITE09 to save 15% off your “far-from-cookie-cutter” holiday greeting through Sunday. And remember you can always buy your Christmas photo cards this weekend and upload your photos at a later date.1 COMMENT
One great little perk about Minted’s cards and stationery that you may not know about is our stunning address labels. Our designers come up with clever, coordinating designs that really help an envelope stand out in a stack of junk mail and are sure to leave a lasting impression on the card recipient.
Sometimes, it’s hard to visualize what the label will look like once it’s stamped and addressed. Here’s the label for oscar+emma’s love is the air bridal shower invitation:
If you’re sending a large quantity of cards, printing your labels is definitely the way to go.
Here is marabou’s tied moving announcement in a sunny yellow. Doesn’t the card look so lovely with its matching label?
You can download an easy to use label printing template here.
Let this post be a gentle nudge to start updating your holiday card mailing list now. Come November, you’ll be so glad you did.3 COMMENTS
It’s been a busy week at Minted! We just announced the winners of our Joyful Celebration challenge. Isn’t that candy-colored winners page gorgeous?
A huge round of applause for Leslie Hamer at Unless Someone Like You whose Nesting Family Baptism Invitation won both first place and the judge’s award.
The lovely gals over at Cool Mom Picks defended their choice by saying: “To say that it’s a challenge finding a baptism announcement that’s modern, elegant, and cheerful all at once would be an understatement. And yet Leslie’s announcement achieves all three in spades. We also love how accessible the card is – every recipient from the cool best friend to the conservative great Aunt will be delighted to hang this on the refrigerator for a good long time. Beautiful!”
We couldn’t have said it better ourselves. Many thanks to Julie Marsh, Liz Gumbinner, and Kristen Chase over at Cool Mom Picks for their help getting the word out about this fun challenge.
Voting has now begun in the Real Simple Tenth Anniversary Challenge so make sure to cast your votes today… and look for a very exciting new challenge to launch very soon. Hint: it’s sure to be an extra exciting engagement.Comments Off on Cool Mom Picks Judge’s Choice