Pinterest is a platform of discovery. In 2016, the Pinterest community has grown to more than 150 million monthly users around the world who use the social media network to find over 75 billion ideas for them to save, to try, and to purchase. It’s the only social network that people go to save ads. To help you generate traffic and sales, we’ve put together four Pinterest content strategy tips to help you cut through the clutter and advertise your products.
1. Know Your Keywords & Popular Search Terms
To generate traffic and revenue, you must generate awareness of your product pins through proper keywords and pin descriptions. Think like an SEO strategist. Wait, what is SEO? Search Engine Marketing. It’s a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Check out the Moz beginners guide to SEO here and get familiar.
Once that’s out of the way, align your Pinterest profile, boards, and pin descriptions with the popular search terms under the umbrella of your products or services. If you align with the key terms, your pins will also show up in related or recommended pins. Not sure how to find keywords related to your product? Try the Pinterest search bar as a starting point. Type in a keyword and see popular associated searches.
Not only will you be found on Pinterest, you’ll also be found via the major search engines, like Google.
Additionally, artists who have their own professional website with ecommerce capabilities should consider adding Product Pins. Product Pins update keyword text directly from your website, which makes it easier for Pinners to find information about things you sell by including color, style, pricing, and availability. Alongside increasing searchability, Product Pins also enjoy more prominence on Pinterest feeds by offering eye-catching branding icons and bolded text.1 COMMENT