Coming of Age: No. 5

We’ve had some really nice sweet sixteen and confirmation invitations in our countdown, but this is our first Bat Mitzvah invitation and Fete by Annie Clark just couldn’t be more perfect for this category debut.
I love how elegant this design is and certainly, orange and magenta and gray just look incredible together! I think this would appeal to mother and daughter alike.

We’ve heard Annie talk about typography again and again here on the blog, but it’s certainly a message that bears repeating. Here, Compendium and Mrs. Eaves work exceptionally well together. Compendium is certainly the star, while the Mrs. plays a supporting role. In particular, I think the ‘E’ and lower case ‘z’ look incredible.

A little history for fun on Compendium, courtesy of

  • It’s from Alejandro Paul, the same designer who created Burques, and is in fact it’s sequel. Although Alejandro  actually considers it Compendium to be Burques’s prequel, which makes sense because it is a bit lighter, slightly less ornamental and generally more grounded.
    • “Though Compendium has a naturally more normalized, Spencerian flow, its elegance, expressiveness, movement and precision are no less adventurous than Burgues. Nearing 700 glyphs, its character set contains plenty of variation in each letter, and many ornaments for letter beginnings, endings, and some that can even serve to envelope entire words with swashy calligraphic wonder.”
  • Alejandro Paul is one of the founders of the Sudtipos project, the first Argentinean type foundry collective. He taught graphic design and typography at the Universidad de Buenos Aires from 1996 until 2004 and has worked as an art director in prestigious Argentina-based studios.
  • Surprisingly, the font is only a few years old!

Holiday card and calendar photo shoot.

We were so lucky to get to work with two very talented ladies on our holiday ad photo shoot: Jordan Ferney from Oh Happy Day, a blog about parties and pretty things, and Suzanne Shade, the creative force behind The Beholder, a cool marketplace for artists. I think you’ll agree that the results were absolutely fabulous.

Our CEO & Founder Mariam Naficy, who also manages Minted’s overall brand positioning, was thrilled to bring on Suzanne Shade as the lead stylist for the entire campaign. “It was important to me that the holiday ad campaign communicate both our beautiful designs and that we source them from a community,” says Naficy. “I interviewed several talented creative directors in San Francisco and chose Suzanne Shade, as she intuitively understood my vision for the Minted brand like no one else.”

Mariam was also extremely excited to focus our whole new ad campaign around the ‘inspiration board’ trend. “What I love about Suzanne’s concept,” says Mariam, “is that practically every woman in the US now not only understands the inspiration board, but probably has one of her own–or if she doesn’t have a physical board, she has one running in her head!”


Coming of Age: No. 6

We’ve had several feminine designs in a row, so it’s nice to have a more masculine one to change it up. Introducing No. 6: Acoustic Birthday by Robin Ott Design.
Everything about this is so perfectly restrained. The swirls are quite lively, but not at all out of control. The font justified under the large name creates a nice, uniform text block. The ’16’ inside the guitar is just really cool. And the color palette is bold, but not bright.

It’s so exciting to see new community members joining Minted every day and making an immediate impact! Robin has only been with us since June, but she’s already made quite an impression! Her Pear Family photo card is a personal favorite! The backer is especially incredible.


And the winner of the Facebook Joy Photo Contest is….

Finalist C -- "Joy is wondering what they are thinking about."

As Amy said in the comments, “That expression on her face is priceless”. We couldn’t agree more!

Congratulations, Christy, on your win, and thanks for sharing such a beautiful photo with us.

We’re also excited to reveal our guest judge’s favorite photo. Joy the Baker blogs about delicious treats such as this:

Peanut Butter Chocolate Chip Cookies

And this:

Dutch Baby with Orange Sugar

So, it’s no surprise that she picked this:

"Joy is eating cookie dough."

Danielle, thanks for sending in this photo! We can all relate.

Our heartfelt thanks to everyone who submitted photos and left comments. Wishing you all a most joyful holiday season!!! And also a very joyful weekend ahead.


Coming of Age: No. 7

Let’s welcome the weekend with a really thoughtful design, No. 7: Warm Spirit by Laura Hankins.

What I like best about this invitation is that the point of the occasion is front and center, meaning the cross is the invitation’s main focus, which is very appropriate for a confirmation. But, even though this invitation respectfully honors the event it is still bright and modern!  Everything being slightly imperfect works brilliantly; the cross is off-center, the ribbons that form the cross are different widths and the dotted rays extend in varying lengths. I also love that Laura chose orange and pink colors and I love that the cross undulates between the two. Laura, I think this is going to be a very popular invitation!


Coming of Age: No. 9

We are in for a very sweet surprise today with Jana Volfova’s Tweet Sixteen.

Now I love Twitter as much as the next gal, so it’s no surprise that this little riff is a phrase after my own heart! The cheery colors is what really makes this design stand out to me–magenta and orange are so perfect together. And surprisingly, we have had two designs with cross hatched background in a row, which is kind of fun. I especially love how you can see the striped pattern behind the letters in ‘sixteen.’ Jana joined the community six months ago and although she is on the newer side of things, she is already producing incredible work! We can’t wait to see what else she will come up with!! Congratweetations!


What happens when you win a judge’s prize.

Christmas has come early at Minted and for Oscar+Emma, who won Woman’s Day Editor-in-Chief Elizabeth Mayhew‘s special judge’s prize. Her Nordic Snowflake design was featured in a full page of Woman’s Day’s Special Christmas issue, on newsstands from September through Christmas.

Doesn’t her stunning design, which also won the judge’s prize from design work life and won third prize as voted by the community, look incredible?! I love the coordinating envelope liner–it’s the epitome of Scandinavian chic!Elizabeth is literally the authority on stationery so Karly should be quite honored! She has one, if not the, most impressive stationery collections I’ve ever seen! The New York Times even featured her stationery armoire in their Lettered Set article.

Woman’s Day has a circulation of 3,800,000, and claims a readership of more than 22 million with 15 issues a year so this page is sure to let lots of families know about Minted and Karly’s great work this holiday season! It’s really a great special issue, so be sure to pick up a copy. My personal favorite is the last page, which is all about the importance of writing a thank you note. There’s also a great 9 decades of Christmas cookie feature and some really creative gift wrapping ideas.

Thank you Elizabeth and Woman’s Day and congratulations Karly, who has had lots of great news as of late. She also just welcomed her first daughter Maeve Irene on September 13th!


Joy Photo Contest Finalists

All of us at Minted had a great time looking through all the entries in our Joy photo contest.  Every single photo brought a smile to our face, and definitely got us in the holiday spirit. Thank you to everyone who shared a photo with us or chimed in with a “like” or “comment” about which photo they thought best embodied the spirit of “joy.”

It was a difficult decision, but we have chosen the five finalists below based on a combination of Facebook comments and internal voting. Now we’re leaving it up to you to select the winner.

To vote for your favorite photo, simply leave a comment below letting us know which photo you think should win. (One comment per person, please.) The photo with the most number of comments posted during the “voting” period will win the top prize. Please leave your comment by 11:59 pm PST on Thursday, 10/14. We will announce the winning photo on Friday, 10/15.

The winning photo will win cash (up to $300) toward a professional photography session, as well as $250 credit towards our gorgeous holiday cards, designed by independent designers from around the world and printed on thick, luxurious paper. The remaining four finalists will each win $100 toward holiday cards.

On Friday, we will also be announcing guest judge Joy the Baker’s pick. The winner of the judge’s award will win $200 toward our holiday cards.

Presenting, the finalists of the Joy photo contest…

Finalist A -- "Joy is having a best friend who happens to be your twin"

Finalist B -- "Elvin II decides to jump for joy everytime Auntie 'E' comes over."

Finalist C -- "Joy is wondering what they are thinking about."

Finalist D -- "Joy is getting an unexpected hug from someone you KNOW loves you!"

Finalist E -- "joy is.. autumn walks with your most loyal and precious friend ♥"