The goal of every good wedding website: Give guests the details they need to prepare for your wedding—and get them pumped to join you for your celebration in the process. To help you pull it off, follow our handy guide to everything you should include on your wedding website.
• A warm welcome and a photo
Welcome guests to your wedding website with a favorite of yourselves and a heartfelt message letting your guests know how ecstatic you are to see them. After all, this is probably one of the only times you’ll have all your loved ones gathered together in the same place at the same time.
• Wedding date, time, and location
Kind of a no-brainer, but you’d be amazed at how many couples forget to include this vital wedding-day information.
• Schedule of events
Most guests just want to be told where they need to be and when, so be sure to include details on the ceremony and reception start times, as well as extra events like the after-party and morning-after brunch. But only include the events where everyone is welcome to avoid any unexpected drop-ins!
• Travel information and accommodations
Think about what you’d need to know in order to plan a trip and provide this info to your guests so they don’t have to do lots of legwork: lodging suggestions (and any negotiated hotel room rates); a list of local airports, train station, and car rental companies; maps and driving directions; public transportation information (including car services like Uber and Lyft); and venue parking details.
• Online RSVPs
These days, more couples are opting for online RSVPs instead of traditional mailed response cards, so choose a wedding website template that includes built-in RSVP management. (Bonus: You’ll save on reply cards and return postage!)
• Contact information
Let your guests know how to reach you if they have questions or want to send their congratulations.
It’s nice to have a catch-all section devoted to any questions guests may have. This is the place to include helpful notes on attire suggestions, whether children are invited (since some guests don’t know the ins and outs of envelope etiquette), a list of reputable local baby-sitting services, whether you will provide transportation to/from the celebration. Think about all the questions you ask when you go to other people’s weddings and try to include the answers to make life easier for your guests.
NICE TO HAVE BUT NOT CRUCIAL
• “Our Story”
Chances are not all of your guests know how the two of you met and when you decided to get married, so devote a section of your website recounting your love story and the proposal.
• Wedding party information
Many couples opt to include a section with a brief bio of wedding-party members describing how they know each person.
Printing registry information on your actual wedding invitation is usually not advised by etiquette experts, so your website is the perfect place to include these details (be sure to supply links that allow them to click through to shop).
• Sightseeing suggestions
If many of your guests are traveling to your city for the first time or if you’re hosting a destination wedding, then they will appreciate suggestions on local sights and attractions. Provide a helpful guide to the area by making a list of your and your groom’s favorite spots: restaurants, coffee shops, hair and nail salons, local tourist attractions. And if the area has special significance to you, let guests know! For example, if you met, went on your first date, or even got engaged near the wedding venue, those can be fun facts to share.
If you had engagement photos taken, this is a great place to display them. But don’t go overboard: One of guests’ biggest gripes about wedding websites is the never-ending photo gallery. So pick the best ones from your engagement session and a few favorite snapshots of you and your fiancé, and you’re all set.
Ultimately, remember that your wedding website is a tool to make life easier for your guests. Choose a design that is easy to navigate (bonus points if it’s easy to read on mobile, too!); focus on their needs and try to anticipate any questions they may have. Your guests will sincerely appreciate it.
MORE AFTER THE