Happy week-of Christmas everyone! This monday morning, I bring you a fine treat: a Meet a Mintie with Liz from Linda & Harriett. Liz is a relatively new member of our community, but boy did she get into our holiday challenge, submitting several stunners!
First things, first! Who’s Linda and who’s Harriett?
My mom’s name was Linda & my middle name is Harriett, also the name of my great grandmother. When I was thinking of names for my business, my husband mentioned using these names because they’re pretty old-fashioned unique names & obviously mean a lot to me. As a result, I get called Linda a lot. But I never mind because it reminds me of my mom, who passed away when I was 17.
How did L&H get its start?
I started Linda & Harriett as a custom stamped invitation business. I made rubber stamps & used them for people’s invitations & personalized stationery. It was a lot of work & a lot of hand-work, but there’s something so gratifying about putting ink to paper for an immediate result – and one that changes depending on that moment of contact – the pressure of your hands, the ink saturation, the paper, the rotation of the stamp – it all adds up to something slightly different each time. It’s fun, and I’ve just gotten back into it again.
I’ve moved away from the custom work & now concentrate on a few key products that I really love from start to finish – namely, our calendars. I love creating them, selling them & giving them as gifts. I stand by them 100% and I’ll keep doing them as long as that’s the case. Cutting back on our line has also freed up time for other projects, like creating designs for Minted!
As you know, I’ve been purchasing your calendars for five years and counting now and am a HUGE fan. How do you go about designing it each year?
My process for our annual letterpress calendar, which I’ve been doing since 2008, starts in January of the prior year and is by far my favorite project. In my sketchbook, I list all 12 months & over several weeks, I take notes on what I want to do for each month. The summer months are usually the first to fill up with ideas. I’m a total sucker for sea life images – whales, crabs, sailfish, anchors, seagulls. I could do June, July and August twenty times over each year. But back to the process. So I take notes & sketch possible layouts in January. The next few months are spent sketching the images & month titles. The last part is deciding on colors. I tape Pantone swatches in my sketch book next to the months to make sure I’m not overusing or missing a color or duplicating colors in back to back months. This is the part that definitely takes me the longest. I hem & haw over colors so much that sometimes I spend most of the day deciding on a shade of blue. I’m not really that picky of a person, but when it comes to my colors, I’m crazy. We go to print by April and debut the calendar at the National Stationery Show in May.
Speaking of the National Stationery Show, that is where I met you! Natasha told me about Minted while I was still in the thick of custom work, so it didn’t feel like the right time since I was busy with my own clients & production schedule and couldn’t imagine taking on more. Cutting back on custom work over the past year freed up some time, and I submitted my first designs this May for the Holiday Card Challenge. Sometimes I feel like I work in a vacuum a bit, so getting immediate feedback in comments & then later in sales is particularly fun for me. And I have to admit, I do love a good challenge!
I loved meeting you for the first time–I am such a big calendar fan that I was quite starstruck. What is your favorite design for sale on minted now?
My favorite design of mine on Minted right now is my Handlettered Merry Christmas card. I ordered it as my company holiday card (non photo, citron green color — so cool!) and will use it as our family Christmas card, too, with a big photo of Griffin, my one year old son. I like that it’s simple enough to let the photo shine, but has personality in the loose lettering. It feels light-hearted – and to me, that seems like the perfect sentiment for the season.
How is your letterpress work different than designing for minted’s flat printing?
Designing for flat printing is a bit different than letterpress. Letterpress printing gets more expensive with each color you add, so I typically use one or two colors, sometimes three and almost never four. And even though I can use more than three colors for flat printing, my designs for Minted have so far rarely exceeded two colors. I can’t help it:) I also think that when you’re using photos, it’s best to limit the number of colors in your design. Too much can be too much.
How does your new son Griffin fit into your work / life / balance?
When I was pregnant with Griffin over a year ago, I started anticipating work life with a baby. I realized pretty quickly that my time was about to turn to gold & I didn’t want to waste it. So with that in mind, I cut back on things in my business that I didn’t enjoy & didn’t have faith to grow. I cut back on a lot, actually. It was risky, but I am so happy I did because it’s allowed me a whole day off a week to hang out with Griffin and has given me more time for other projects, such as designing for Minted! So really, Griffin brought me to Minted:)
And we’re so glad he did!! Wishing you and your family a wonderful holiday season Liz!! Thank you for letting us get to know you a little better. Keep in touch with Liz over on her blog here.11 COMMENTS