Minted celebrates 10 years of innovation and community spirit at NSS and ICFF 2018

Photos by Charlie Juliet Photography

Minted has come a very long way since Mariam Naficy first walked the Javits Center’s pink-carpeted floors of the National Stationery Show (NSS) in 2007. As she pushed her baby daughter in a stroller, Minted was a budding, disruptive idea in the entrepreneur’s mind, one that she knew had extraordinary potential but would take time to develop.

The next year, Minted launched its first Design Challenge, a save-the-date card competition that attracted 66 entries. Fast-forward to now, 10 years later, and Minted has grown to become a booming international business, attracting thousands of Challenge submissions from its talented community of independent artists who create the designs of everything Minted produces. The Minted artist community now lives in all 50 states and more than 60 countries, and Minted products have grown from its initial offering of custom stationery to also include limited edition art, home decor, and so much more.

As the company and community have grown, so too has Minted’s presence at the National Stationery Show. This year, Minted also exhibited at ICFF, a major home furnishings show that took place simultaneously with NSS at the Javits Center.

Minted artists traveled near and far to attend the National Stationery Show and ICFF. Tanya Peng Lee of Frooted Design, a Minted artist who joined the community nine and a half years ago, traveled to New York as part of cross-country roadtrip from her home in Orange County, California, with her husband and son. “I always enjoy walking the show, but I mostly go to hang out with other Minties,” Tanya says of her fourth trip to NSS.

During the Minted Community Cocktail party on May 21, Mariam shared several monumental announcements with the community, including a forthcoming Minted artist retreat and conference in Las Vegas. “We’ve been talking about a mega Minted meetup for so long, it was almost surreal to hear Mariam’s announcement about Vegas,” Tanya says. “All the announcements were a reminder to me of how much Minted takes the community’s feedback to heart.”

Here’s a recap of four action-packed days of exhibiting new Minted designs at three booths, the annual Community Cocktail party, and the MYK artist breakfast.

The Minted Booth at NSS

The “Black Sheep” Minted Art Mural by Rose Lindo of Edmond, Oklahoma, took center stage at Minted the NSS booth, alongside displays of Minted Greeting Cards.

A handful of examples of Minted’s evolution in innovating new products over the last decade.

The Minted gallery wall—placed atop Minted’s signature reversed books—attracted NSS show attendees seeking an up-close view of Minted Art and framing. We also debuted a glimpse of “collective,” a new art project in development.

A wall of Minted Greeting Cards available for Minted Wholesale orders.

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Moments that Matter Milestones Challenge: Special Prizes

Announcing the special prize winners of our Moments that Matter Milestones Challenge! From Baptisms to Bat Mitzvahs, Confirmations to First Communions, Minted was looking to refresh our invitation assortment for numerous baby and kids’ milestones celebrations. These stunning designs will be become keepsakes that both parent and child will enjoy for years to come. Congratulations winners!

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Let’s Get Festive Holiday Party Invitation Quickfire Challenge: Special Prizes

Announcing the special prize winners of our Let’s Get Festive Holiday Party Invitation Quickfire Challenge! In this challenge, we were looking for a range of design styles that would inspire Minted customers to get in the festive mood for their holiday parties. Let’s get ready to party with these winning designs!

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Minted’s Follow Your Passion Tour an action-packed art adventure

Written by Amy Schroeder & Easter Kim

Three days. Three cities. Dozens of artists. One huge surprise. That’s the condensed version of our Follow Your Passion Tour, in which Minted Founder and CEO Mariam Naficy and her team traveled from California to celebrate the art and design worlds of Austin, Nashville, and Miami, August 23–25. During our action-packed 24 hours in each city, we explored art hot spots, enjoyed discussions with local Minted artists, and celebrated in the evenings with gallery events showcasing artists’ original work and Minted Art prints.

Now that we’ve returned from the whirlwind tour, our feelings are a mix of inspiration and compassion. We loved talking with the artists who create Minted art and design, and we learned so much by experiencing their cities firsthand. But shortly after we returned to our San Francisco headquarters, Hurricane Harvey reared its head in south Texas, touching too close to home for a number of Minted artists. 

“The Minted team and I are saddened by the grave impact of Hurricane Harvey on Texas,” says Mariam. “We are thinking of our friends there. In honor of our visit to Texas for the Follow Your Passion Tour, we donated $5,000 to American Red Cross and we encourage everyone to donate. You can find a list of places to donate here.”


Minted artists Erin Hodges of Fig and Cotton and Megan Davis of Toast & Laurel gave Mariam Naficy and team a tour of the Austin art + design scene, including the Hope Outdoor Gallery pictured above.

(Above) Mariam Naficy talks with Austin area Minted artists at Hotel Saint Cecilia on August 23, before the art gallery event. (Below) We showcased works by Texas Minted artists at Hotel Saint Cecilia in Austin.

Luckily for Maja Cunningham, a Minted artist who traveled from her home in Ft. Worth for the Austin event at Hotel Saint Cecilia on August 23, her town merely experienced more rainfall than usual. “It’s heartbreaking to see what’s happening in the south,” Maja said. As for the Austin art event, Maja found it inspiring, informative and “simply beautiful,” saying that she enjoyed talking with Texas Minted artists and meeting Minted team members in person. “The future of Minted looks bright, and I can’t wait to see what we can accomplish together. This unique community of independent artists is an incredible source of inspiration.”


Blogger Camille Styles (@camillestyles) attended the Austin Follow Your Passion gallery event and posted this Instagram shot, writing “Art + wine at @hotelsaintcecilia with my @minted friends tonight.”

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Shake, Rattle and Roll Baby Shower Invitation Challenge Special Prize Winners

Announcing the special prize winners from our Shake, Rattle and Roll Baby Shower Invitation Challenge! Each year, friends and family of expectant parents come to Minted seeking a baby shower invitation that not only sets the stage for this event, but is also special enough to serve as a cherished keepsake for the parents-to-be. We invited you, our talented Minted community, to design fun and unique invitations that would set the tone for a baby shower that parents-to-be will remember for years to come. Congratulations to all the winners and runners-up!

For the most design-forward, innovative birth announcement or invitation
that you would only find at Minted

Runners-up: Brewery by Jennifer Lew | Little Garden by Lori Wemple
Oh Baby Blue by Jennifer Wick


For the best design specifically created for one of the unique shapes Minted offers

Runners-up: Vintage Bib by Sweta ModiStork Banner by Susan Brown
Napoli by Genna Cowsert


For the best design that celebrates both parents-to-be

For the best design for an alternative to a traditional baby shower

For the best design with elements that would truly shine in foil

For the best design celebrating twins or multiples

For the card that best leverages clever wording

For the best design that celebrates a fall or winter shower

For the best design celebrating the upcoming arrival of a baby boy

For the best design that puts the mom-to-be’s name or other
customizable text on a curvilinear path

For the best design from a designer winning for the first time

Peer-nominated: For the best design that incorporates an original
hand-drawn illustration or hand lettering
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2016 Holiday Cocktail Party Playlist

While you’re opening gifts, frosting cookies, and mixing eggnog, cue up some holiday cheer with our annual Yuletide playlist. This year’s compilation includes a nice mix of genres to encourage good cheer, mingling, and merriment. The playlist features songs from one of my favorite Seattle bands, Deep Sea Diver, as well as classics from Run-DMC. Enjoy!

Listen to my 2016 Holiday Playlist right here (total listening time: 1hr 5min).

Photo: Cover image via Anthropologie

 

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Holiday Party Inspiration: Christmastime in the City

I love Bing Crosby’s “Silver Bells”—the song never fails to get me in a holiday mood. The tune also got me dreaming of a “Christmastime in the city”-themed holiday gathering, complete with all of the sights and sounds of a bustling city in the wintertime. I love the way the city sparkles in the winter, with glints of silvery chrome, glistening pavement, and even the swirling rivulets of melting show. To create an urban, wintry party look, I paired cement-gray–toned neutrals with accents of deep cranberry and bright ruby, and added a small dose of playful touches (like “naughty” and “nice” place cards) to complement the polished vibe.



“Naughty” and “nice” place cards create a playful dinner-party vibe; we used pieces of obsidian and selenite as place card holders.

Want to pull together your own city-inspired soirée? Check out my tips below

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Throw a Kids’ Friendsgiving Party

Written by Alicia Johnson and Betsey Hodge of  Happy Wish Company

Planning a playdate soon and not quite sure what to do with the kiddos? We’re serving up a big ole’ slice of thanks with this fun Friendsgiving playdate party! When we saw this “A Slice of Thanks” invitation, we knew it would be perfect for our playdate—it’s the perfect opportunity for your children to express how thankful they are for all the sweet little friends in their lives. Keep reading for all of our decor and activity ideas to keep the kids busy and having fun!

Friendsgiving Party Ideas

For the party backdrop, we spelled out “Friendsgiving” in gold foil balloons and layered in a tissue tassel garland in brown, tan, peach, and mint. We filled glass milk bottles with apple cider and used twine to tie on straws. We added tissue tassels to the back of each chair, which adds the perfect pop of color.

Friendsgiving Party Ideas

DIY Flower Arrangement
Make this Friendsgiving playdate a memorable one by setting up an interactive kids’ table decorated just for them! Start with fresh flowers, since they always add color and life to any tablescape. You might even be able to save these centerpieces for your Thanksgiving dinner. Here is a very simple centerpiece DIY that everyone can do.

1. Purchase fall-looking flowers. Here we used kale, hypericum (red berries), safflower (orange), and thistles (purple).

2. Line wooden flower boxes with wet oasis floral foam.

3. Trim flower stems and insert into foam.

Keep reading for more of our fun kids’ Friendsgiving ideas

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Horror Movie-Inspired Cocktails: The Drowned Rat

The final installment in our series of horror movie-inspired Halloween cocktails: The Drowned Rat. Inspired by the classic 1971 horror flick Willard, this fiendish cocktail is a fitting tribute to the furry stars of the film, resembling a rat that encounters a grisly end at the bottom of a cup of sewer sludge. But this macabre trick is an actual treat—the libation features hints of chocolate and creamy stout beer. And the rat tail? A simple roasted beet.


More Horror Movie-Inspired Cocktails:
• The Spider Bite (inspired by Arachnophobia)
The Eel Charmer (inspired by Mary Shelley’s Frankenstein) 


drowned rat halloween cocktail by kelli hall for minted, guiness float with roasted beet rat tail
roasted beet rat tail garnish for halloween cocktailRoasted beet tails make the perfect rat-rump garnish.

drowned rat halloween cocktail by kelli hall for minted, guiness float with roasted beet rat tail

Click through for the recipe for The Drowned Rat

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Horror Movie-Inspired Cocktails: The Eel Charmer

Taking cues from my favorite classic horror movies, I’ve whipped up three Halloween concoctions that are guaranteed to make your skin crawl. First up, an homage to Mary Shelley’s Frankenstein in the form of a life-giving citrus elixir: The Eel Charmer. The recipe includes a hefty dose of zingy orange and a potent shot of bourbon to invigorate—all in the spirit of De Niro’s life-giving eel bath from the 1994 film.

eel charmer frankenstien-inspired halloween cocktail by kelli hall eel charmer frankenstien-inspired halloween cocktail by kelli halleel charmer frankenstien-inspired halloween cocktail by kelli hallAn orange peel eel is surprisingly simple to pull off.

Keep reading for the recipe for The Eel Charmer

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