If 2018 was a yearlong celebration of Minted’s 10th anniversary, 2019 has already ignited a celebration of Minted’s decade ahead. At least, that was one of the underlying themes of Minted events at this year’s National Stationery Show (NSS) in New York, held February 3–6 at the Javits Center.
Like years past, Minted artists traveled near and far to attend the four-day tradeshow described as “the place for all things paper.” Petra Kern and Maria Murphy of Lulaloo flew thousands of miles from their respective homes in Slovenia and Switzerland, Afton Harding of Clara Jean Design and her mother Shauna Little traveled from Utah, and Mansi Verma made a jaunt from New Jersey.
What made this year’s NSS different compared to previous years? Firstly, the date change—from the traditional May to February, which brought surprisingly warm temperatures for New York. For Minted artist Kim Dietrich Elam, who’s attended NSS five times, the 2019 show seemed smaller in comparison, but just as entertaining and exhilarating. “Minted’s booth featured beautiful fabric swatches by the artist community and was super Instagram-able, as always,” she says. “And the free wine tasting throughout Javits was a fun addition.” Kim said one of the trends among show vendors that “spoke most to her” was the use of witty and irreverent sayings on a wide range of stationery and gift products.
During the Minted Community Cocktail party on February 4, Minted Founder and CEO Mariam Naficy reflected on 2018 highlights, such as the transition to monthly artist commission payments and the development of All-In-One cards. She also shared exciting news about 2019; namely, that plans are in the works for the second Camp Minted, scheduled to take place July 29–31, 2019, in Las Vegas.
Here’s a recap of our whirlwind, action-packed NSS 2019 experience of exhibiting at the show, hosting artists Jordan Sondler and Aspacia Kusulas at the Minted booth, and celebrating with artists at the annual Community Cocktail party.
The Minted Booth at National Stationery Show 2019