Minted Artists in the Press June 2018

Congratulations to the dozens of Minted artists who are featured in Better Homes and Gardens, The Today Show, ArchitecturalDigest.com, Bridal Guide, InStyle’s Facebook, and on Carly Waddell’s Instagram. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.


Better Homes and Gardens (May 2018)
“Quince Blossom” featuring “Red Fancy Fish” pillow by Paper Raven Co.


Instyle Facebook Live (May 21, 2018)
Minted Weddings Facebook Live featuring “Moody Marbling” wedding suite by Hooray Creative, “Palmetto” wedding suite by Kelli Hall, “Blue Tides” wedding suite by Erin Deegan, “Cool Cobalt” table runner by Kelli Hall, “Fantastic Florals” table runner by Simona Cavallaro, “Pointillism” table runner by Alethea and Ruth, “Southwest” napkin by Hooray Creative, “Bold Watercolor” napkin by Qing Ji, and “Gingko Floral” napkin by Monica Cheng

ArchitecturalDigest.com (April 12, 2018)
“11 Super-Typical Mother’s Day Gifts, Clever-ized” featuring “Commissioned Art” by Adelina Simeonova.
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Make a Statement Large Format Art Challenge : Special Prizes

Announcing the Special Prize winners of our Make a Statement Large Format Art Challenge! Our customers are looking for large scale pieces to fill an empty space, and we are excited for this potential sales opportunity for our growing art business. Congratulations winners!

Figures & Form Award
For the most interesting and eye catching photograph or drawing that displays
a human figure large scale

Shes Blooming by Theresa Bear

Runners-up: Movement by Kaitie Bryant and Watching by Kelly Witmer

Bold Strokes Award
For the best large scale abstract statement piece emphasizing unique shape and form

Jazz on the Radio by Melissa McGill


Runners-up: 
Circular Movement by Roann Mathias and Indeed they are by Allison Filice

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How to safely package framed and unframed original art

Bubble-wrapping framed original art.

Bubble-wrapping unframed original art.

We’re thrilled to partner with Scale Up Art, a renowned San Francisco company that works with some of the world’s biggest names in art and photography to enlarge original works. With more than 12 years experience, the company’s founders, JP Jespersen and Dylan Ozanich, have mastered museum-quality artwork capture.  

About the scanning process: Scale Up Art uses a proprietary Gigapixel Artwork Scanning System to digitize artworks up to sizes larger than 3 gigabytes. Scale Up Art produces the most color-accurate and highest-resolution artwork reproductions available.

The importance of careful packaging

We cannot stress enough the importance of carefully packaging your original artwork before shipping. Even with the most trusted delivery partners, it’s difficult to control factors such as weather and shifting during transit. Keep in mind that the corners of your shipping box are most susceptible to damage. To help prevent damage and wear and tear, we worked with Scale Up Art to assemble these tips and the following step-by-step packaging process.

Top 5 “don’ts” for packaging art

1. Don’t ship wet art.
Make sure your painting or artworkis completely dry before shipping, and don’t add a protective varnish. If you’ve already varnished your artwork before you read this article, wait a few days beyond the recommended drying time before shipping. If you ship the art before it’s completely dry, you risk the varnish sticking to packing materials, and it’s nearly impossible to repair the damage.

2. Don’t use cardboard as a protective barrier on the face of your artwork.
Cardboard is not acid-free and could damage your artwork. Instead of cardboard, we recommend placing acid-free archival paper or glassine on top of the painting in addition to placing the artwork inside a clear plastic bag, which you could order from clearbags.com or purchase at your local art store.

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Minted Artists in the Press May 2018

Congratulations to the dozens of Minted artists who are featured on The Chew, The Knot, Pioneer Woman, Cosmopolitan.com, New Jersey Family, and Bobby Berk’s Instagram. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.

One of the glorious rooms in Cosmo’s new office, featuring “Change Mind” by Nell Waters Bernegger and Something to Say” by Sara Hicks Malone

Cosmopolitan.com (April 13, 2018) “Inside Cosmopolitan.com’s Glam New Office
Featuring “Change Mind,” “Garden Lush,” and “Golden Now” by Nell Waters Bernegger, “Something to Say” by Sara Hicks Malone, “Wow, That Is Bright!” by Lisa Travis, “Serendipity” by Ilana Greenberg, “Take Flight” by Carol Fazio, “Bright Splash” by Halik Helen, “No. 112” by Jessalin Beutler, “A Bend In The Road” by Kisco Print Shop, “Telephone” by Cristiane, “Circles and Dots” by Alethea and Ruth, “Happy Storm” by Melanie Severin, and “Untitled 1” and “Sometimes I Wish Beginnings Were Ends” by Jaime Derringer


The Chew (April 27, 2018), Graduation Giveaway featuring graduation magnets
Featuring “Modern Abstracts” by Jessica Maslyn, “Photo Block” by Jill Means, “Our Graduates” by Sara Hicks Malone, “Formality” by Sarah Guse Brown, and “Simple Style” by Simona Cavallaro. Also featuring announcements: “Lettered” by Amy Payne, “Congrads” by Guess What Design Studio, “In Vogue” by Hooray Creative, “Annos” by Jessica Williams, “Refinement” by Lehan Veenker, “Magnifique” by Nazia Hyder, “Celebration Script” by Sara Hicks Malone, “Bold Monogram” by Stacey Meacham, and “Rising Success” by Susanne Kasielke  

View The Chew clip


The Knot (Spring 2018), “Color Crush: Dusty Lavender”
Featuring “Lustrous” Table Number by Kaydi Bishop

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Top 10 Tips for Preparing a Design for Minted Foiling

Written by Emily Heaton, Olivia Goree, and Jocelyn Mock

Foil-pressing has been a specialty printing method for years, but is gaining in popularity. The traditional techniques haven’t changed much since the development of this printing method in the late 1800s. Heat, pressure, metal dies, and foil film are used to stamp an impression on paper after the digital elements are printed. Though the stamping process is slightly more automated than it used to be, operators still make manual adjustments to the press to create an even impression for every design. Depending on the size of the foil area, the pressure and temperature of the metal dies may vary across designs; however, a single pressure and temperature need to be applied to each individual design.

This foil-pressed Holiday Card, “Wonderfully Merry” by Annie Mertlich of Wildfield Paper Co. is a great example of a foil-pressed design that prints well. The lettering provides a solid area for foil adhesion while maintaining a hand-drawn feel.

In order to optimize your design for the unique process of foiling, here are the top 10 insider tips to keep in mind while designing foil-pressed designs for Minted:

1. Keep in mind that foil elements may shift up to 1/32’’ (or 0.03125”) in any direction due to the nature of the foil-pressing process.

2. Thin / small foil elements should have a stroke of at least 0.25 pt stroke to ensure proper foil adhesion to the paper.

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15 questions to prompt stationery design critiques on Minted

When asking for constructive criticism from Minted artists, there are varying schools of thought. Some artists prefer to ask broad questions, while other artists prefer to drill down to a specific point.

Longtime Minted artist Phrosné Ras shared her advice on generating critiques. “If you feel something is not working in your design, you should have some idea where the problem is,” says the artist known for hand-drawn elements. Same goes for providing feedback to others—aim to be the opposite of ambiguous. Thoughtful observations and pointed suggestions for improvement are more helpful than saying, “I don’t love it.”

This is an example of how Minted artist Melissa Casey asked for feedback on her submission to the What a Bright Time Foil-Pressed Holiday Photo Card Quickfire Challenge in April 2018. She created a poll to share several versions of the design and asked the question, “My thought with this one was to make it more of an art piece and not so much of a card. I therefore blended the text into the design. Do you think it works or should I make the text more obvious?” Her approach generated a significant number of critiques from fellow Minted artists.

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The Minted Guide to Creating Original Work

Written by Kelly Hird

With a growing number of Minted Design Challenges, now’s a great time to think about fresh ways to find inspiration and create work that showcases your personal strengths. Consistently generating innovative ideas can be difficult, especially if you’re designing for multiple product categories. To help provide tips for creating new work and defining your style as an artist, we turned to the experts: Minted’s talented artist community. “Create” art print by Jennifer Morehead

Set Your Creative Direction
With a flurry of excitement with the opening of each new Minted Challenge, here are some of the ways that Minted artists have embarked on their creative processes.

  • Study the Special Prizes section of the Challenge PDF
    The Special Prizes section in each Challenge PDF provides insight into what types of designs our Merchandising team want to add to the assortment. Use the list of Special Prizes to brainstorm the types of designs that are likely to be successful in a challenge.
  • Consider your audience
    Minted artist Karly Depew of Oscar and Emma makes a list of all the design styles that she wants to submit to a challenge. “I think about the consumer and what would appeal to them. For example, I always try to submit something classic, something modern, something bold, and something vintage.” 
  • Inspiration is everywhere—go find it
    Every artist’s background and experiences give them a unique perspective. Understanding what inspires you on a personal level can help you create work that’s truly authentic. Artist Naomi Ernest finds inspiration by creating work that honors her family history and environment. “A passion for my local environment is always evident—the lakes, landscapes, and resources of my home state of Michigan provide constant connection and inspiration for colors, textures, and themes in my work,” she says. 

    Aspacia Kusulas collects objects, pieces of paper, and photos from inspiring places she’s visited to remind her of inspiring experiences. “My creativity is fueled by memories, travel, and everyday life,” says the Greek artist who lives in L.A., by way of Mexico.Some artists swear by creating a collection of ideas ahead of time, and drawing from them when the appropriate Minted challenge launches.Andi Pahl consults her journals for creative inspiration. “There’s always a surprising idea that I wrote down at some earlier point.”

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One artist lives in Paris, the other in Omaha. And they’re like two peas in a pod

When Parisian artist Gwen Bedat made plans to travel with her husband from France to California in January, the first person she contacted was Holly Whitcomb, a fellow Minted artist who lives in Omaha, Nebraska. Although the two had never met face to face, Gwen and Holly have become close friends through Minted.

Holly Whitcomb (left) flew from her home in Omaha, Nebraska, and Gwen Bedat flew from Paris to meet for the first time in San Francisco in January 2018. Gwen Bedat (right) thinks she’s likely to find a Minted artist just about anywhere in the world, which is almost—but not quite—true, considering the community stretches to 90 countries. “You only live once, so I figure I should try to meet Minted artists in every city or country I visit,” the Parisian designer says.

Gwen and Holly were connected through the Minted Buddy program in 2014, and began corresponding a few times a week via email and Facebook Messenger. Over time, they began messaging daily about everything from design to day jobs to family life. During Minted Challenges, they shared screenshots of their works in progress to spark feedback and critiques. “We’re always bouncing stuff back and forth,” Holly says. “But we’d never talked on the phone or face to face.”

Until now.

After communicating online for three and a half years, they finally met in the flesh in mid-January. Four months pregnant with her third child, Holly flew to San Francisco for three days to hang out with Gwen. What was it like to meet in person after years corresponding on the Internet? “It felt like seeing a familiar face in an unknown city,” Gwen said, after explaining that Holly met Gwen and her husband at their Airbnb in Haight-Ashbury. Jet lag and swollen feet aside, the two explored Fog City and hit up tourist attractions like the Golden Gate Bridge, Coit Tower, and Alcatraz. They also stopped by the Minted offices to meet employees and try their hand at watercoloring.

The Minted Buddy program strives to connect experienced Minted artists with newer artists, and when Holly signed up, she assumed she’d be matched with a more experienced artist. But as a longtime member of the community (she joined in 2010), Holly played the role of veteran to Gwen’s somewhat newbie status, considering she’d just joined a few months earlier in 2014.

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2 Minted Artists Win Top Honors in 2017 LOUIE Awards

Written by Kelly Hird

We’re proud to announce that two Minted designs, “Party Sloth” by Melissa Egan and “Adagio” by Meg Gleason, were chosen as winners in the 2017 LOUIE Awards. One of the most esteemed awards ceremonies in the stationery world, the LOUIE Awards are hosted by the National Greeting Card Association and took place during the National Stationery Show in New York in May. Kelli Hall’s striking holiday photo card “Statement Joy” also made it to the final round, and all three designs were exhibited prominently in the trade show’s entrance at the Javits Center.

This year’s finalists in the 2017 LOUIE Awards on display at the entry to the Javits Center at the National Stationery Show.

While the three finalists weren’t able to attend this year’s annual award gala, Meg Gleason attended NSS and was thrilled to receive the good news. Her design, “Adagio,” features hand-painted backgrounds, with an original painting created for each colorway.

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Minted greeting cards, children’s apparel, and nursery decor make shining debut at NSS 2017

Photos by Charlie Juliet Photography

Greeting cards, children’s apparel, and nursery decor were Minted’s headlining acts at our National Stationery Show (NSS) booth this year. All three product categories made a shining debut at the paper goods tradeshow and were well-received by both independent and large national retailers. The new products were right at home alongside our new home décor textile patterns and Minted’s longtime claim to fame: custom cards and invitations, including our wedding suite.

After introducing Minted Wholesale at NSS 2016, the program continues to grow. Last year, we showed NSS attendees our custom invitation offerings along with a handful of limited edition art prints, home decor products such as pillows and table linens, and packaged stationery products. Now Minted Wholesale is even better than ever. Our new line of wholesale greeting cards are sourced from The Better Together Greeting Card Challenge, our first competition that shines an extra-bright spotlight on excellence in writing and design. Since last year, we’ve made our wholesale pricing more competitive and also made improvements in our customer service,” says Dan Garblik, Minted’s Senior Director of Strategic Partnerships. “We’re excited to grow this new and exciting side of our business.”

We showcased some of our new greeting cards against a copper wall, spotlighting a rotation of Minted artists. Here we show Stacey Meacham of Atlanta, Georgia; Shonda Rhimes, the TV producer extraordinaire who contributed copywriting to the first part of the Better Together Minted Greeting Card Challenge; and Carrie O’Neal of Fairfield, Ohio.

As Minted Wholesale has expanded, we’ve been careful to select retail partners who agree to support our artist-friendly terms. “We seek partners who are excited about the Minted artist community and want to help us tell our crowdsourcing story,” says Brady Wood, VP External Relations. “We’ve seen wonderful examples – with West Elm and Pottery Barn Kids, for example – of our retail partners telling stories about the artist behind the product.”

Just as Minted has come a long way since Founder and CEO Mariam Naficy started the company in 2008, so too has our presence at NSS. In the early days, Minted products were exclusive to minted.com. Now with Minted Wholesale and the opening of Minted’s San Francisco retail store, Minted’s footprint extends to brick and mortar and beyond. “It’s truly exciting to see the progression — I think Minted is definitely steering to the right market that will generate more exposure and revenue,” says Nam Bourassa, a Canadian Minted artist who joined the community in December 2008. As one of the early designers to enter Minted’s Design Challenges, she represents a thriving community of independent artists who create the designs for the many products that Minted produces and sells.

Nam says she’s a fan of Minted Wholesale because the program allows artists to see their designs in additional commercial markets. “It certainly gives bragging rights to recognize a product that was designed by you,” she says. “The wholesale products are high-quality with fabulous design styles.”

As part of the tradition that’s developed over the years at NSS, we hosted a cocktail party for Minted artists who traveled from around the U.S. and beyond, in addition to a breakfast meeting for some of our top-performing artists in the CMYK program. Enjoy the gallery of photos.

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