Portraits by Christa Kimble Photography 2017
Minted has come a long way since its humble beginnings in 2008, and Karly Depew of Oscar & Emma has been right there since nearly the very start. The Columbus, Ohio, graphic designer entered and won Minted’s first Holiday Photo Card Challenge, which at the time had a total of only 110 entries and a grand prize of $1,000. Fast-forward to 2015, and Karly won first place again in the annual Holiday Photo Card Challenge—by then, the submissions grew to 4,661, and the prize amount increased to $9,000.
As an active community member, Karly has become somewhat of a Minted celebrity over the years. Not the mysterious, intimidating kind of celebrity, but the well-liked, down-to-earth variety. Karly’s one of those genuine, kind people you immediately warm up to and respect. As a designer, “talented” is an understatement, and as a human, she’s Midwestern-friendly and very real; she’s open to saying, “I’m still figuring out this whole work-life balance thing—who isn’t?”
In this interview, the busy mom talks about how her life has changed since she’s transitioned her business as an independent graphic design company into a full-time Minted artist—with Karly defining “full time” on her own terms.
“Lovely Beginning” wedding invitation by Oscar & Emma
Minted: How many hours per week do you usually work work?
Karly Depew: I average about 20–25 hours per week right now, which is a drastic change from the 50–60 I used to work before my children were born. Before my children were born, I worked for myself, so I never stopped—weekends, evenings … all the time. Now that I focus on designing for Minted, “work” for me is a process of getting inspired and researching ideas for current challenges, creating many rough drafts, playing around with fonts and drawing or painting illustrations.
What’s a typical day in the life for you?
A typical day in my life starts at 6:30 a.m. when my children wake up. Once the morning routine is complete, my husband and I go our separate ways to Kindergarten and daycare drop-offs. By 9 a.m. I am usually off to a fitness class or run through my neighborhood. After a few errands and house chores, I am usually able to be at my desk by 10:30 or 11:00 a.m. I try to stay focused on work until 3 p.m. when I leave to pick up my daughter from school. Once all the kids are home by 5 o’clock, we have our family time, dinner, and bedtime routine. I am lucky if I get to work an extra hour in the evening after the kids have fallen asleep. Usually, by that time I just want to spend some time with my husband on the couch while we watch Netflix.
How do you balance personal life with work?
I honestly don’t know if it is possible to have a true work-life balance. It is something that I am constantly striving to accomplish. Once I became a mother, the “mommy guilt” came full force. If I spend time focusing on work, then I feel guilty about neglecting my family, and vice versa.
I saw an interview with volleyball player Kerri Walsh Jennings on the TODAY Show and she talked about her “three buckets” in life. If she ever feels off-kilter or grumpy, she knows she needs to re-evaluate and find the bucket that needs to be filled. When I heard that interview, it was an A-HA! moment for me. My buckets are 1.) Family 2.) Work 3.) Self. It is a constant balancing act, but when I am stressed I know it is because one of those buckets needs to be filled.
After my twin boys were born, I knew I had to shift the focus of my business. I’ve put the custom design portion of business “on hold” and focus on Minted at the moment. It has allowed me to have more time to invest in my family and myself.
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