With a graphic design degree from Montclair State University in hand, Sandra Picco ignited her career on the production side of things and spent many hours in press rooms before actually focusing on design. She even walked the famous halls of Vogue magazine, working as a production manager for a spell. “It was humbling but also made me question every fashion choice I ever made,” the New Jersey Minted designer says with a smirk.
Sandra Picco works on her Minted designs at home in Barnegat, New Jersey, a small shore town located on the Barnegat inlet off the coast of New Jersey. “My husband and I just built our home here and moved in about six months ago,” she says. “The best thing about this area of New Jersey is that we can be at the beach in minutes or get in the car and be in New York City or Philadelphia in under two hours.” Portraits by Born Rival Cinema.
In addition to those humbling moments, Sandra attributes much of what she learned in her early production days to her refined skills as a designer and typographer. “Ultimately, I discovered I was not cut out for magazine publishing and chose to pursue design over continuing in print production,” she says. “I did learn a lot about the inner workings of magazine publishing—and maybe a thing or two about what not to wear.”
Sandra also attributes her growth as a designer to Minted. She joined the Minted artist community of independent artists in 2010, when the company was only two years old. Eight years later, Sandra says she looks to Minted to provide room for creativity that her day job as a corporate designer doesn’t always provide. “Stationery design and being a part of the Minted community have given me reasons to push myself to take more risks and try new things creatively,” she says. “The support of the community cheering me on has also saved me from design burnout on a few occasions. It’s been pretty amazing to watch other designers, who I now call friends, grow alongside me as well.”
“Subtle Statement” save the date card by Sandra Picco
Though Sandra can’t quite put her finger on her design style, we call it “cheerful classics with a twist.” “I tend to have ‘shiny object syndrome’ when it comes to sticking to one look, but I usually favor a clean, modern aesthetic, and I love using type as the main focal point in my work,” she says.
Here Sandra talks about her creative evolution, the art of being receptive to constructive criticism, and more.
“Burst of Happy” holiday photo card by Sandra Picco
How have you continued to learn about graphic design since college?
I’m going to date myself big time here, but I studied graphic design before computers were commonplace. It’s hard to even imagine that now. I was taught how to “copy and paste” the old-fashioned way—with a blade and adhesive! I didn’t really learn how to design via the computer until I started my first job after graduation, and with the pace of technology, I feel like I’ve been learning ever since. Needless to say, a lot has changed over the years, but I’m happy that I entered the field when I did because it gave me valuable insight into both worlds.
MORE AFTER THE
By day, Sandra works full time as a graphic designer for a small design and print company in New Jersey, where she designs everything from logos and brochures for small businesses to banners hanging in professional sports arenas. “It’s never the same from one day to the next, which keeps things interesting,” she says. “Stationery is my ‘side hustle.’”