Fiesta party at NSS.

We hosted a fun party at the National Stationery Show for our designers and interested designers, as well as a few members of the press.

The party had a fun fiesta theme.

It’s not easy to make an exceptionally bland room at a convention center cheerful, but the theme went a long way to helping!

And so did yummy margaritas!

I made a trip to a manhattan greenhouse and picked up some catci… which I then covered with pretty Mexican ribbon that I picked up at M&J, the most amazing ribbon store in the world! See more about the DIY behind this project here.

Then we popped the catci on some large print-outs of the backer to andres montaño’s Papel Picado invite.

The favor for all guests in attendance was a new minted tee-shirt. They are so cute!

Here the minted team is making final AV adjustments before everyone arrives…

And here our lovely CEO Mariam Naficy thanks people for coming and tells everyone a little more about the company she founded…

… while guests enjoy nibbles and cocktails.

I snuck a shot of Allison from The Social Type. Loved her green dress and colorful necklace.

I think everyone had a really fun time! And I’m definitely going to be borrowing the Mexican theme for a party again soon!

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Minted’s Booth at the National Stationery Show.

We were so excited to have a booth at the National Stationery Show this year.

Alison (left) and Jennifer (right) were the masterminds behind the booth design. Didn’t they do a great job?

The booth was a lovely gathering spot for all of our favorite people in the world, namely, our designers! And lots of photos of designers, some at the show, some not, were showcased in a pretty heart on the back wall.

From left to right: Lauren Chism of Palm Papers, Jen, Lesa Abney of Paper Nest by Lesa, Laura Hankins, Kimberly FitzSimons, Alison, myself. Our booth featured some holiday card winners from 2011 and a mantle handmade by Jen’s boyfriend.

It was very exciting to see our brand new art prints framed and hung! Don’t they look fab?

Here’s a close-up of our holiday cards, along with some cute little succulents.

It turns out our holiday cards look pretty great as mantle art!

I think Meg Gleason of Moglea agrees!

The other great thing about the booth was having somewhere to sit!

Walking the show is tiring work! Kimberly FitzSimons.

And requires flats and ample caffeine.

Tanya Lee of Frooted Design.

Megan Davis from Toast & Laurel.

Sandy Pons & Lena Barakat.

Annie Clark (center) enjoys a nice chat with press and designers.

Darcy Miller (Martha Stewart Weddings) with our founder and CEO Mariam Naficy.

Here I am (right) showing Vane (Brooklyn Bride) some of our latest samples.

From left to right: Alston Wise of B. Wise Papers, Amy Ehmann of Design Lotus, Kelli Hall. Not only are our designers the most talented, but they’re also quite chic, don’t you think?

Jen and Linda Birtel of Bella Expressions.

We also gave a little shout-out to our Chronicle winners from the stationery challenge last year. So great to see everyone!! Thanks for stopping by.

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Minted’s new art in Matchbook magazine.

We were so honored to find a full-page spread about our art launch in one of our monthly must-reads: Matchbook magazine. We like to think the Matchbook girl is an awful lot like the Minted girl!

Make sure to check out the spread in full detail here: page 24. And don’t miss all their other great articles on Cynthia Rowley, classic gifts for Father’s Day, and perfect picnics.

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The White House’s Women Entrepreneurs Creating Jobs Interactive Timeline.

President Obama’s Senior Advisor Valerie Jarret just posted an exciting interactive timeline of women entrepreneurs who have contributed to job creation–adding 4.3 million jobs over the past 27 months.

We were thrilled that Mariam Naficy, our founder and CEO, and Minted were featured on the February 2011 date. We’re in very good company with 15 other fascinating women and their interesting ventures!

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Party invitation in Pregnancy & Newborn.

We are so excited that Tyler Tea’s Molecular Bond was featured in the June issue of Pregnancy & Newborn!

The editors did such a fun job of styling a scholarly themed party… it would be perfect for an early birthday or baby shower even.

We worked with their editors to re-purpose Tyler Tea’s design, which was originally a bridal shower invitation, and turned it into a birthday party invitation. Being able to customize anything you want is definitely one of the best things about minted… I always love to know no one will have exactly the same design!

By the way, if you’re like me and wondering where that awesome lightbulb candle came from: it’s from Pylones.

Pretty cool right?!

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Minted Launches Art Prints.

We’ve finally done it after dreaming about it for three years: Minted has launched a unique, carefully curated selection of art prints from our talented global community of designers and artists.  It may come as a surprise to lots of folks that inside the company, we have never thought of ourselves as a stationery retailer, but instead as a design community.  With the launch of our art business, we’re thrilled to provide further access to exposure, income, and community to creative geniuses everywhere.  We know consumers are interested in the work of independent artists; with Minted’s art collection, they can access the work of independent artists but also enjoy the trusted printing, paper, and customer service quality that Minted has come to represent over the past four years.

Christy Turlington Burns and Mariam Naficy at Minted's art launch party.

We are also thrilled to announce that we are partnering with Every Mother Counts, an organization dedicated to reducing the deaths of women and girls worldwide due to complications from pregnancy and childbirth.  Every Mother Counts was founded by Christy Turlington Burns, the model, yogini, and director of the documentary film “No Woman, No Cry”.  Christy founded the organization after experiencing a life-threatening complication during the birth of her daughter. Minted will be donating 50% of the sales of our children’s and nursery art collection to Every Mother Counts in the months of May, June, and December 2012, and 6% the remaining months of the year, all the way through May 2013.

To celebrate the launch of our art business and our partnership, Christy and I co-hosted a party at my home in San Francisco last week.  Minted community designers ERAY (Eric Comstock) and Hello Hailey (Hailey Myziuk) were flown to San Francisco at Minted’s expense to attend the party, based on their performance in a recent art competition.  I thought you might enjoy pictures from our very fun day:

2:30pm: Christy stopped by Minted headquarters in San Francisco to speak to our employees about maternal mortality and what they could do to help.

Art prints at Minted

Art prints at Minted

Christy Turlington Burns speaking at Minted

Christy Turlington Burns speaking at Minted

Christy Turlington Burns with the Minted.com team

(L to R): Janae Leininger, Mariam Naficy, Christy Turlington Burns, Niniane Wang at the Minted office

4:30pm: we traveled to my house in San Francisco.  Minted asked interesting people from the technology and design communities to curate art from our collection, and we displayed their picks throughout my house.  Jeremy Stoppelman, the founder/CEO of Yelp, Marissa Mayer,  VP at Google, Tabitha Soren, the former MTV VJ and now amazing fine art photographer, Victoria Smith (the blogger behind SFGirlbyBay), and Alison Pincus, the co-founder of online decor site One Kings Lane, all picked beautiful curated sets which were displayed on the walls of my house (I’ll do another post about framing and creating those collages later!).  When we walked in, this was Christy’s reaction to the art (you can see the wall she curated in the photo at right – her choices fit perfectly with the style of my home!)

Christy arriving at Mariam Naficy's house

Christy and Erin arriving at Mariam's home

Christy Turlington Burn's art choices from Minted

Christy's curated art picks from Minted's collection

Christy changed into a very gorgeous dress, then we sat down to discuss details of our partnership.  Here are Erin Thornton, the executive director of Every Mother Counts, Christy, and I sitting in my living room.  Erin and Christy are incredibly bright, caring, dynamic women.  The Minted team learned so much from them about global maternal mortality – more than one thousand women die every day from complications of pregnancy and childbirth, and more than 90% of these deaths are preventable.  Christy and Erin recently launched a No Mother’s Day campaign to remember moms who are lost every day, leaving families behind.  We brainstormed ideas including fielding San Francisco and New York Marathon teams to raise awareness and funding.

5:15pm – Minted community designers Annie Clark, Hailey Myziuk (Hello Hailey) and Eric Comstock (ERAY) arrived at my house – they were pretty excited to see their art up on my walls!  It was really meaningful to the entire Minted team to be able to celebrate the launch with them.

Hailey Myziuk (Hello Hailey) and Eric Comstock (ERAY) with Christy Turlington Burns and Mariam Naficy

Hailey Myziuk with her piece "Elegampersand"

Hailey Myziuk with her piece "Elegampersand"

Eric Comstock with his piece "Fun Games that Make You Laugh", which we hung twice in a row for effect.

Annie Clark with her piece "In a Row", which was chosen by Yelp's CEO as part of his curated picks.

Here I am standing in front of selections from Minted’s children’s art assortment, one of my favorite things we have launched.  I think people have been looking for a personal connection to art for a long time.  Our customizable art is still indie chic, but allows the customer to make it her own by choosing colors and text personal to her and her particular space.  Our customizable art includes family trees, maps, wedding celebration art, and more. The children’s selection is fresh and modern, and includes a variety of customizable and non-customizable prints for children’s rooms and nurseries.

Mariam Naficy and Minted's children's art collection

Mariam Naficy and Minted's children's art collection

6pm – The party was in full swing, with an interesting mix of design, technology, and retail people turning out to see Minted’s art collection and to hear more about Every Mother Counts.  All of our guest curators came to explain why they chose what they chose.  Hiroki Asai, the head of graphic design at Apple, was there and a hit with the designers.  Bloggers Jordan Ferney of Oh Happy Day and Victoria Smith of SFGirlbyBay were among those to make it to the party.

Alison Pincus and Gary Friedman

Ali Pincus, founder of One Kings Lane, and Gary Friedman, CEO of Restoration Hardware, in front of Ali's curated picks.

Alison Pincus, Tina Sharkey, and Dick Costolo

Alison Pincus, Tina Sharkey, and Dick Costolo

Victoria Smith, the blogger behind SFGirlbyBay, chatting with Mariam

Hiroki Asai, head of graphic design at Apple, and his wife April.

Hiroki Asai, head of graphic design at Apple, and his wife April.

Lara Deam, founder of Dwell Magazine, in front of art selection curated by Marissa Mayer

Lara Deam, founder of Dwell Magazine, in front of art selection curated by Marissa Mayer

And finally… here is a shot of the extremely hardworking, fabulous, intelligent Minted team at the party.

Minted team with Christy Turlington Burns

Minted team with Christy Turlington Burns

I would love to hear ideas as to how Minted can continually improve its art business and also how we can all help Christy and Every Mother Counts.  Please feel free to leave your comments here!

PS – Minted prints art on museum-quality, cotton rag archival paper.  The initial offering will range in size from 5”x7” to 44”x60”.  Crowd-sourced from an ever-growing community of thousands of artists and designers, the Minted art collection will be continually refreshed.  All artwork is available in several colorways, in order to allow customers to match art prints to their home décor.

PPS – Except for the photos of the Minted team and Lara Deam, which were taken by Drew Altizer, all other photos were taken by Elisabeth Fall.

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Party invitations guest judges’ awards.

Today we’re excited to announce our judges’ picks from the Party Invitations Design Challenge!!

Stephanie Brubaker is the culinary and aesthetic genius behind StephModo, a pretty blog with original recipes, valuable tips and a healthy dose of “pretty.” Steph chose Element of a 16 birthday party invitation by Eunice Kindred.

Says Steph: “Loving this age-appropriate, modern invitation that boasts just the right amount of “cool”.  It emits the right amount of sophistication without being overly so.  He is still technically a ‘kid’ after all!  What a top-notch option for a stylish, fun-loving teenager that isn’t into skulls or cross bones.”

Our judge Liz Stanley is the creative, DIY force behind ‘Say Yes to Hoboken‘, a style and crafts site, when she’s not camping under the Golden Gate Bridge with her husband and son or digging for treasures at local thrift stores.

Liz chose Science by Kristen Kern.

“This one really stood out to me for it’s solid design elements and unexpected color choices,” says Liz. “I want to throw a science party  just around these invites!”

She also really liked Sweet Treat by Natalie Peoples.

“The simplicity of the design, fantastic font choices and fun summer colors–I’m a sucker for all things turquoise made this one a winner for me,” says Liz.

And last, but certainly not least, balloon bear by kadie foppiano.

Liz says: “I love the nostalgic, vintage feel to this invite and the colors combined with the text are just perfect.”

A very big thank you to these lovely ladies, bloggers, and mums for taking the time to pick out party invites that both they and their children will love!

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Journals in Country Living’s May issue.

We were thrilled our journals were included in Country Living’s fresh picks in their May issue.

Wildflowers by j. bartyn design and  grey stripe notes by alethea and ruth were pictured.

And the timing couldn’t be better; our journals are such great gifts for Mother’s Day… did you see all of our adorable matching journal / stationery sets?

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