Announcing the special prize winners for our Fall and Winter Digital Invitation Challenge! In this challenge we asked you, our talented community of artists, to build our assortment for fall and winter events including Back to School, Halloween, Thanksgiving, Christmas, and more. The holiday season is the biggest party season of the year, and once Digital Invitations launch in late October, we are expecting them to be extremely popular. A huge congrats to all the winners and runner-ups!
We asked Jenny Keller a self-taught baker, author, and stylist whose creative work has been featured in Romantic Homes, US Weekly, OK! Magazine, and Brides Magazine among others to guest judge this challenge.
Her thoughts on her Minted pick: “I love all things vintage and this design has the perfect mix of colors and a great variety of fonts. The back of the card would be darling with a plaid design in a mix of oranges, black, browns and greens. This design would be simple to coordinate party decor and can be used for any fall occasion. I imagine a big party at a local pumpkin patch to pick out pumpkins or an outdoor family gathering with pumpkin carving and hot apple cider. I may need to plan a party with this card!”
For the most original holiday party invitation that you wouldn’t find on other sites
“Floral Fete” by Baumbirdy
We always walk away from Minted Meetups newly inspired and full of ideas—and the August 21, 2015, L.A. Meetup was no exception. On an idyllic Southern California evening, more than 20 artists met at a restaurant called Primitivo in Venice Beach.
Conversation topics included the Minted Home launch, the challenges of managing a busy schedule, and artists’ desires to develop their personal brands.
Meetup attendees, top row from left: Dustin Miller, Maria Mordvintseva-Keeler, Aeryn Donnelly-Terrey, Renee Pulve, Simone Klein, Erica Krystek, Eric Beckett,
Aspacia Kusulas, Karen Leung, Dariana Cruz, and Amy Hall. Bottom row from left: Shirley Lin Schneider, Jessica Nugent, Patty Vargas, Aporn Khananusit-Hama, Jessica Miller, Jessica Druxman, Lynn Knipe, Tanya Peng Lee, Anthea Tjuanakis Cox,
Sara Berrenson, Jeanetta Gonzales.
Not pictured: Annie Seaton, Leah Bisch, Jennifer Thorp Morehead.
Dariana Cruz of Dari Design Studio said the event was a refreshing break from her working-from-home routine, and her takeaway was realizing Minted’s interest in learning from the community.
“It felt really good to feel Minted’s sincere intention to connect with and listen to us,” said the L.A. artist who collaborates with her sister, Dariela. “By paying attention to that connection, we can create new systems, products, ideas, and projects that benefit the artists, the company, and the consumer as well. Not many companies allow for that openness to happen.”
Anthea Tjuanakis Cox, Director of Artist Relations, flew to L.A. from Minted’s San Francisco office and enjoyed the open dialogue. “I loved learning how Minted fits into different people’s lives and seeing just how diverse it is. During nap time, between jobs, a place to have full creative control after a day job,” she said.
One of Anthea’s takeaways centered around Minted’s growth and the need for creating a strategy to help artists manage the large number of design challenges. She also encouraged artists to enter new challenge categories. “Amazing things happen when artists bring their influences to a new canvas,” she said.
We gave L.A. Minted Meetup attendees totes and California-themed Minted prints, like “San O Daydream.” This photo was created by husband-wife duo Jessica and Dustin Miller of Owl and Toad, who attended the event.
The next Los Angeles Minted event is a Maker’s Night in October 2015.
You could say Renee Pulve of Smudge Design is living the artist’s dream. As a self-employed, full-time graphic designer and artist based in Westlake Village, California, Renee works from home and wherever she can take her laptop.
But her career isn’t all rainbows and unicorns. When we asked her how she balances life and work she responded, “I don’t!” Here she shares her inspiration, creative process, and more.
How do you approach self-employment? Working from home, I find it very challenging to sit down at my computer and get creative during the day. To help stimulate productivity, I take regular yoga classes and find that some of my best ideas come after I’ve given my mind a creative rest. I rescued my pug Suki from Pug Rescue of Korea six years ago and became involved with their efforts to find homes for unwanted pugs.
As a night owl, I’ve discovered my most productive time is after 6 p.m. There’s something about the calming effect of the evening that seems to settle me in. For organization, I’m obsessed with the “Stickies” app for day-to-day lists, and my iPhone calendar is a must for setting appointment reminders.
Where do you go for design inspiration? Most—if not all of my design inspiration—comes from travel. There’s just something about being out of your element and looking at things from a “vacation” point of view that opens my creative eye a little brighter than usual.
My first Minted art submission, “My Favorite Things,” came from the desire to typographically document some of my favorite travel destinations along with activities I enjoy. This particular piece is very personal to me and one of my most treasured art prints. I still remember the art challenge emails encouraging us to create art that we ourselves would want to buy—not just what we think the customer wants. I try to take that advice to heart in every challenge. The print also resonates very well with Minted customers—which is always a plus.
What artists do you admire? In college, I drew inspiration from artists such as Henri Matisse and Vincent van Gogh. Today I find most of the artist/designers I admire are fellow Minties. Taleen Bedikian (TRB Design) created this continuous line drawing of my beloved pug Smudge (who I named my design company after). I also have works of art from Kerry Doyle of Paper Dahlia, Emily Jeffords, and Jane Wilder of Wilder California.
Tell us about one of your designs for sale on Minted and how you created it. “Anchored” is my favorite invitation and inspired by attending a friend’s wedding in Chesapeake Bay, Maryland. After returning home and reviewing all the memorable details (such as the anchor swag bag and maritime placecards), I found myself immersed in all things nautical. One by one, the pieces started coming together in my mind and the design finally took shape. I was thrilled that Minted honored it with the “Shapely Award” (a design that best uses one of Minted’s die-cut shapes). Being from California, the nautical theme isn’t all that unusual, so let’s just say I didn’t have to dig very deep.
What’s the goal of your Tumblr, Theme Party Ideas? To provide simple and affordable ideas for planning an entire party based on a theme. All of the party ideas coincide with invitations I’ve designed, so when you purchase one of my invitations you’re not just getting the invite, you’re getting the complete party idea! The blog offers photos and decorating tips along with Pinterest boards to help visualize each event.
Renee Pulve’s Favorite Things
Inspiration Favorite design sites and blogs: Over the past year, I’ve increasingly moved toward Instagram since it gives me the instant gratification I’m looking for. Some of my favorites to follow are @Scarletandgoldshop, @britandco, @glitterguide, @thedailytype, @urbanic, @Designlovefest, and @Domino.
Fashion idol: I’m a fan of Tory Burch and her sophisticated style. She also recently launched the Tory Burch Foundation to help engage and empower female entrepreneurs. Her website provides access to advice, tools, and words of wisdom from industry leaders.
Ideal vacation spot: Costa Rica is probably one of my all-time favorite spots to visit with its vast terrain including beaches, rainforests, and volcanoes. My favorite is of course the plentiful wildlife. I recently visited the Osa Peninsula for a yoga retreat and was able to capture a photo of the very elusive sloth.
Home Coffee, tea, or soda?: Cappuccino! Ultimate indulgence: A chocolate soufflé or warm molten lava cake Netflix or HBO?: HBO Something surprising about you: I volunteered at a lion sanctuary in South Africa.
Art Oils or Watercolor? Both, but I recently started indulging in watercolors. In college, I focused primarily in oil and acrylic paintings, but recently re-discovered watercolors and incorporate them into my designs whenever possible. When did you begin creating art? I started drawing during elementary school in art class. What did you study in school? Fine Art at California Lutheran University, BFA
We’re excited to announce the special prize winners for our Three Cheers! Minted x West Elm Challenge! We love collaborating with West Elm—they share our passion for discovering and celebrating work by talented independent artists. For this challenge, we asked our Minted Community to create art and photography pieces that would delight customers and bring a fresh style to the collection. A huge congratulations to all the winners!
Curator’s Choice Award for the art print that most captures
the attention of Minted’s Curatorial Team
“Snowscape 1” by Megan Kelley
Curator’s Choice Photography Award for the photograph that most captures
the attention of Minted’s Curatorial Team
“Lakeside” by Lisa Cersovsky
Black and White Art Award for the most interesting
black and white art print
“Kansas” by Stephanie Nowotarski
Click through to see more special prize winners from our invitation challenge…
A monthly series where we highlight a member of our talented Minted artist community. Featured this month: surface pattern and product designer Christine Joy Llewellyn, who lives in Brooklyn.
After getting her MBA, Christine Llewellyn worked as a marketing manager while taking creative classes on the side—everything from ceramics and printmaking to architectural drafting. She decided to pursue a creative career full-time and got her masters in industrial design, and launched her design studio Christine Joy Design in 2014.
Please tell us more about yourself! I’m originally from Flushing, NY, and attended college in Connecticut at Wesleyan University. After a few years of financial consulting, I went on to get my MBA from the University of Michigan. After business school, I worked as a marketing manager at a large financial services company; while I loved marketing, I found myself constantly searching for creative outlets. I spent hours after work taking continuing education courses—in ceramics, architectural drafting, space planning, printmaking. Basically, if a creative class was being offered nearby, I was signed up! Soon after, I decided to get a Masters of Industrial Design from Pratt Institute and, in 2014, established Christine Joy Design.
Did you study art formally in school?
I took a few studio arts classes in college but felt pressure to major in something that might pave the way to a traditional career path. After college, I took advantage of being close to some wonderful New York City art schools and made it a point to enroll in as many creative continuing education classes as possible. When I decided to pursue my creative career full-time, I enrolled in the masters program at Pratt.
When did you begin painting and drawing?
I have very early memories of passing the time indoors with just a pencil and paper. I remember feeling complete happiness with crayons and paper, and being left alone to create things that came to my mind. I’ve always felt happiest and most at ease when I am creating.
What medium(s) do you most enjoy working with?
I use many different ones, including pens, pencils, markers, and stamps. I’ve recently fallen in love with watercolor. It requires you to relinquish control—you have to go with the flow and let the pigment do what it wants on the paper. There’s something very liberating about that.
Get a behind-the-scenes look at Christine Llewellyn at work
in her studio in this West Elm x Minted video.
What do you love about living in Brooklyn?
I currently live on the border of two vibrant Brooklyn neighborhoods: Fort Greene and Clinton Hill. They’re both relatively small and have a wonderful community feel to them. The neighborhoods are home to renowned educational and cultural institutions such as Pratt Institute and the Brooklyn Academy of Music, which gives it a wonderful, artistic vibe and energy. Though there were many more artists residing in these neighborhoods in the past, there is still a good number of artists and other people in creative fields. And being a mother of two young kids, there are tons of parks and playgrounds, which makes it an awesome place to raise children.
Please tell us more about your family. I have two sweet, curious, and rambunctious toddlers: 3 years old and 19 months old. I also have an amazingly supportive husband who has always encouraged me to find and pursue my passion and is a huge reason behind my establishing Christine Joy Design.
How do you encourage creativity in your own children?
I’d say they encourage creativity in me! I’m amazed by the level of creativity my kids display on a daily basis. It’s so refreshing to see the wonderful things that happen when you aren’t bogged down by expectations, societal pressures, and other creativity-stifling constructs and do what you truly are drawn to do. By watching them construct, deconstruct, make messes, and just have loads of fun is a huge inspiration for me.
Christine Llewellyn of Christine Joy Design in her studio.
How did you first hear about Minted? After deciding to launch Christine Joy Design in 2014, I decided to exhibit at Surtex, an art licensing trade show at the Jacob K. Javits Convention Center in New York City. I had sort of a “go big or go home” mindset and the fact that it took place right here in New York City made exhibiting there a no-brainer for me. A few people from Minted approached my booth and encouraged me to submit to an upcoming art challenge. Thankfully I did and won an Editor’s Pick.
What do you enjoy most about being part of the Minted community?
I am amazed daily by the spirit of generosity present in this community. There are so many talented artists at various levels in their career who share their unique perspective and knowledge. We all value each other’s opinions and make it a point to support each other in any way we can. It’s amazing that Minted has created such a wonderful platform for so many artists from around the globe to connect and form both professional and personal bonds.
What does Minted mean to you as a working artist?
As an independent artist, it’s really hard to get your name out there and get exposure. Minted has given me the platform to reach a much wider audience than I would have ever thought of reaching on my own. I never dreamt that I would have prints for sale at West Elm just a year after launching my business, but Minted made it possible. I definitely would’ve told you you were crazy if you told me this was going to happen so quickly.
What are you inspired by?
I’m inspired by my kids and their unabashed sense of wonder and excitement at things most adults either ignore or take for granted. I am inspired by my time living abroad in The Republic of Congo, Denmark, and Greece. I love beautifully and thoughtfully designed objects. I am constantly on the look out for interesting textiles, colors, and patterns that might inform my next work.
How would your describe your artistic style?
My style is bold, elegant, playful, and globally inspired. There are rhythmic elements in my work and there is a fair amount of pattern repetition and various repeated geometric shapes.
What do you do when you encounter artist’s block?
Going for a walk usually helps. In New York City there’s just so much to be inspired by that it’s hard to go out and not find inspiration. I also find my level of creativity is directly related to how much I am connecting with the music I am listening to. If I find I’m having a block, I try to find “new” music that might motivate to create and come up with something different and interesting.
Christine’s Favorite Things We asked Christine to share her current favorite art, style, and home décor inspirations.
Inspiration Who inspires you: My mom. Being a working mother of four, she is a superhero to me. I have my hands full and only have two!
Favorite place in the world: Antigua, West Indies [ 1 ] Favorite charity: Make-a-Wish Foundation Favorite colors: Pink and teal
Favorite city: Copenhagen [ 6 ] Last stamp on your passport: Antigua, West Indies
Daily website read: I love reading about architecture and real estate and make it a point to check out Curbed and Brownstoner daily.
Song in your head: “Afro Blue” by Robert Glasper Favorite Instagrammer: @satsukishibuya
Home Favorite pieces of art in your home: My daughter’s crayon drawings in our living room. I love that she is SO proud of her work and aptly calls that portion of the room her “exhibition area.”
Coffee-table book: Remix by Jeanine Hayes and Bryan Mason of AphroChic[ 2 ] Pets: Bobby! He’s our 5 year old chihuahua, spaniel, Pekingese mix.
Favorite drink: A glass of red wine after a long day of toddler chasing[ 3 ] Favorite snack: Chocolate-covered pretzels [ 4 ] Favorite flowers: Orchids [ 7 ] Stationery: Moglea[ 8 ] Favorite gadgets: My Wacom Cintiq tablet Favorite neighborhood restaurant: Madiba in Fort Greene, Brooklyn
Favorite dessert: Malva pudding
The launch of Minted Home got us thinking about how our surroundings inspire creativity, so for this edition of #WhatInspiresMe, we asked three Californians to talk about how their workspace and play space affects their creative process.
I’ve always had a deep love for reading, and to this day I often feel like a big kid at heart. I collect vintage children’s books, my favorites being from the 1950s and 1960s. I love the bright colors, the simple shapes, and the sense of wonder they still bring me when I read them again and again. My workspace is filled with mini collections that bring me joy—out-of-print magazines, photos with my husband, train tickets from a recent trip, simple color studies, and my two little dachshund buddies, Indy and Fritz, who never leave my side when I’m home working.
My creativity is fueled by memories, travel experiences, and everyday life. To preserve these moments, I collect objects, pieces of paper, and photos that inspire me and remind me of the remarkable places I’ve visited or things I’ve seen that have left a strong impression. I like to gather these objects in a clean, organized space and sketch out anything that comes to mind.
Eventually that clean space becomes a bit disorganized—actually, a mess—but the confusion of memories sparks my imagination, and my ideas take on a more cohesive form. I use my sketch book, pencils, and markers to explore my ideas and test concepts, but when I finally hit on something that resonates, my Wacom tablet is essential in helping me shape it into a final product. It’s important for me to have all my tools easily accessible and in one place. I also find it fundamental to create a soothing ambiance through muted lighting and my essential playlists.
I keep an inspiration board above my desk to help spark my imagination. I like to put anything related to what I’m working on up on the broad, such as watercolor doodles, postcards, and photos for ideas.
Part of my creative space is the outdoors. To me, traveling, hiking, and immersing myself in nature is a great way to get away from the computer and find inspiration. I usually take photos of the scenery and plants for reference for my work. I also like to burn incense in my studio—I find the smell relaxing and calming while refreshing the energy of the room. There are usually piles of sketches and watercolor doodles on my desk. Sometimes, when I get stuck, I paint a bunch of random sketches that I might revisit later. Once I have something that I think is worth developing, I paint more sketches to refine the idea.
Have you experienced a creative a-ha! moment—an instance when your artistic lightbulb turns on? That’s exactly what happened to these three Minted artists. For Eric Comstock, Megan Kelley, and Laura Bolter, trusting instinct, letting go, or taking a risk triggered an epiphany.
About four or five years ago, I was sitting at my desk and drew these little rectangular shapes. I added pie chart–shape things and little bowties and clouds with fun shapes falling from them. I looked at all the drawings and thought, Hey, this could turn into a pretty cool illustration. So I considered color and composition, and the result was not just one illustration but two—Glink Glunk and Globetrotter. Funnily enough, the pie-chart idea from Glink Glunk and Globetrotter has found its way into my first children’s book, Charlie Piechart, and the Case of the Missing Pizza Slice (HarperCollins, September 1, 2015). I worked with Marilyn Sadler, a wonderfully talented author and creator of very successful children’s books and children’s television.
From left: “The illustration of Triangle Man represents me mainly because it represents my curiosity of shape and color,” Eric says. | The cover of Charlie Piechart, Eric’s September 2015 book | Glink Glunk
My work is continually evolving as I try new techniques and materials, but I feel like I experienced my biggest creative moment seven months ago. I received a devastating diagnosis for my unborn son, and I needed an outlet for all my emotions. I put brush to canvas and just tried to let my strokes flow without too much interference from the controlling side of my brain. I tend to overthink and overwork my pieces, but the result I got from this experience was beautiful, simple, and raw. I knew this was the direction in which I wanted my art to go.
I had been doing freelance graphic design work for many years when I decided to stretch myself creatively and start painting, beginning with very symbolic types of imagery. After some time, I enrolled in an abstract mixed-media workshop taught by a talented painter and teacher. I learned how to paint in a very layered, freestyle manner, reacting to each previous mark, but still using the concepts of balance, composition, line, and color that I had been using in my design work for so long. This was my creative epiphany—realizing I could continue to paint the same meaningful themes but with a more expressive and interesting approach. Ultimately, the class inspired a painting technique that resulted in a broader audience for my work.
Moving to a new home is one of the most exciting events in someone’s life, whether it’s a newly married couple settling into their first apartment together, or a growing family moving into a bigger house. Minted customers love fresh, original moving announcements to notify family and friends about their new address. One in six Americans moves every year, and mailing a change-of-address card is a popular tradition. Moving announcements are a large and growing business for Minted, and we were “wowed!” with all of the creative and out-of-the-box designs! Congratulations to all the winners and runner-ups!
For the most out-of-the-box moving announcement
“Have Moved” by Qing Ji
“No one can own too many notebooks,” says Minted artist Jennifer Pace, and we couldn’t agree more. That’s one of the reasons why we invite Design Challenge–winning artists to self-launch non-customizable notebooks in their Stores.
With self-launch notebooks, artists are able to easily create products with production options and construction that are ordinarily reserved only for those with access to specialized machinery. Self-launch notebooks come in three formats: day planners, address books, and notebooks, and customers have two binding options (spiral or grommet). Unlike Minted’s fully customizable products, notebooks only come with lined paper.
Overall, self-launch notebooks are similar to Minted’s other self-launch products, but the primary difference is that you upload four files per colorway—a front of the notebook, inside front cover, inside back cover, and back of the notebook.
With two successful notebook designs in Minted’s collection, Jennifer is eager to create a line of new self-launch notebook designs for her Store. Here, we share the Arizona artist’s design tips along with insights from Minted’s Product Development team.
CREATE A MOOD BOARD Jennifer starts the notebook design process like she does all of her projects—with a moodboard. She begins with one inspirational component, such as a color or photo. “That inspires the moodboard, and then I sketch multiple rounds of ideas,” she says. For example, for her School’s In notebook, she was inspired by retro illustration and colors.
Photos of Jennifer Pace by Rachel Solomon Photography
FILL A “DESIGN GAP” While it’s important to study what’s on trend in the stationery world, it’s equally important to find ways to flip the trends and put a new spin on them. “Minted customers love the variety of notebook designs, so make sure your concept stands out as unique,” she says. Ask yourself, Is there a specific niche that’s missing from the collection?
EXPERIMENT WITH YOUR PROCESS To generate fresh ideas, Jennifer recommends combining different forms of art with traditional design concepts. “Don’t be afraid to launch an idea—you never know what’s going to be the next big design,” she says.
GET INTO “NON-CUSTOMIZABLE MODE” IN A CREATIVE WAY
Beyond selecting colorways, customers cannot personalize self-launch notebooks, so we recommend excluding fictional dates, names, and personal photos in designs. That said, non-custom design doesn’t necessarily mean it can’t be personalizable. For example, you may want to consider including elements that allow customers to pencil in their personal details via a book plate element or fill-in-the-blank start and end dates on the front inside cover.
THINK COVER-TO-COVER Keep in mind that the product images show the front, inside front cover and back covers, so the inside artwork can be just as important as the outside.
REMEMBER THE GROMMET OPTION
As marked in these templates, some areas of the files will be obscured if a customer chooses a grommet-bound notebook. This is an option that will be available for all notebooks, so keep this in mind while creating your design.
TAKE A DIY APPROACH Because self-launch products are not reviewed by the Minted Production Team, we suggest making your own test prints.
HOW TO GET STARTED Ready to dive in? If you’ve won a Minted Design Challenge and therefore have created a Minted Store, log into your Minted artist account and navigate to your “My Projects” page. Then create a “Self-Launch Notebooks” project. Be sure to use these self-launch notebook templates.
What are your insights and advice about notebook design and self-launch products? Share your thoughts in Comments.
About the Author: Amy Schroeder, Minted’s Community Content Manager, founded Venus, the magazine about women in the arts and DIY culture, and has written for Etsy, West Elm, and NYLON. Connect with Amy on Instagram @thevenuslady.
Published July 30, 2015 | Learn how to become a Minted artist here.
For our third collaboration with West Elm, the home decor company selected 106 of their favorite Minted prints from more than 5,000 submissions. Now that the winning art is appearing in West Elm locations around the U.S., Minted artists are stopping by to see their work on display.
Here, four Minted artists share photographs of their work at West Elm locations, along with their thoughts about the experience.
West Elm in Denver, Colorado (Photos by Holly Royval)
“The original is only a 5” x 7,” so it’s really cool to see it blown up so much larger. West Elm is my favorite store, and the first West Elm + Minted collaboration is what made me aware of Minted and got me involved. To see my art hanging in the store is a dream come true.”
“When I received the announcement email, I scanned the winners’ list for my name, felt my heart leap, and then returned to changing a poopy diaper and putting my 2-year-old down for his nap. (Insert happy dance.) This pretty much sums up the overlapping worlds of a mommy artist, and I love it. It still feels pretty surreal and humbling to know my work is on display among those of beautifully talented artists. I feel super thankful for the opportunity that Minted has extended through this partnership.”
“My husband and I took our three kids to the store on a Sunday afternoon, and the kids loved jumping around on the furniture and kept asking if it was really my work on the walls. I’m really pleased with the print quality of the work. Although the West Elm prints are larger than my original work, the colors are accurate and crisp, and look great in West Elm frames.”
“It was so exciting walking in the door and seeing my art front and center. I have a couple other personal pieces in the West Elm Denver local section, but I felt really proud to see these three pieces together. Knowing that they were handpicked is really special.”
Are you a West Elm + Minted collaboration winner? Share your experience in Comments below.
Published July 27, 2015 | Learn how to become a Minted artist here.