With loads of Internet tools and resources just waiting for your personal touch, developing a creative brand can seem at once exciting, full of possibilities… and overwhelming. Which is why we tapped industry experts to share their insights at the Minted headquarters for San Francisco’s Design Week 2016.
Photo by Tiffany Tran
On June 7, we hosted a lively panel discussion featuring Minted Creative Director (and one of our first Minted artists) Annie Clark, Chronicle Books Design Director Kristen Hewitt, and artist and jewelry designer Lisa Anderson Shaffer. Here are the top five takeaways; view the panel recording here.
1. Cohesiveness Is Key
Do you want to build a website and create social accounts for your creative business? If so, focus on creating a cohesive body of work to share online.
“A lot of new artists and designers are all over the map, and it’s hard to understand where their focus is or what style they want to bring to the table,” said Kristen Hewitt, Design Director at Chronicle Books. She advises that designers and artists present a sense of who they want to be and what they want to make. Showcase a clear, cohesive body of work to attract clients and help them understand your vision.
Minted Creative Director Annie Clark said it’s equally important to keep your portfolio fresh and up to date. “It’s not important to share everything you’ve ever done in your career online,” Annie said. For example, you can keep those works from when you dabbled in oil paint during art school offline if it’s not something that will be central to who you are now as an artist and what you will be selling.Comments Off on 5 Tips for Building Your Creative Brand Online