J.Crew’s Jenna Lyons Chooses Her Favorite Minted Holiday Card, Featured in Catalog

There’s just one special prize from the Sending Good Cheer Holiday Challenge that we have yet to reveal and in this case we really did save the best for last! It’s the Judge’s Pick from Jenna Lyons, the Executive Creative Director and President of J.Crew, who was a judge in Minted’s holiday card challenge. By bringing unique, colorful, and eclectic style to millions of women, Jenna has become a design icon to our generation.

Jenna Lyons in her NYC office (see the Minted envelopes on her desk!).  Courtesy of Martine Fougeron.

Out of close to 2300 submissions, Jackmove’s “Etched” is Jenna’s pick for her favorite holiday card. Jenna said this about the winning holiday card: ” This design is cool and modern. I love the simplicity—it’s exactly what I want from a holiday photo card.” A huge congratulations goes out to Jackmove’s Jack Knoebber for this top honor. Not only does Jack receive the special prize, his design has been featured in “Jenna’s Top 20 Wish List” in J.Crew’s November catalogs as well as on their website. You can buy Etched exclusively here at Minted.

Here’s the card with a picture of Jenna and her brother at left (yes, we know it is unfair that some people are both talented and good-looking).

Jack was ecstatic about this win and the exposure that he will receive from the feature in J.Crew’s catalog and on the J.Crew site. “I was shocked for a while. I didn’t realize the impact and exactly what that meant at first,” says Jack. “Having Jenna pick my card is a huge honor, and I’m still somewhat in disbelief that mine was picked out of so many great designs.”

We decided to take this partnership one step further by teaming up with a charity that both Minted and J. Crew feel strongly about. This holiday season we will be donating 15% of gross profit from the sales of “Etched” to Teach For America. Teach For America’s mission is to eliminate educational inequity by enlisting our nation’s most promising future leaders in this effort.  What could be more important to our country than improving educational opportunities for everyone?  I have a strong belief in this, as a product of an American public school (Chevy Chase Elementary School and Bethesda-Chevy Chase High School, in Maryland).

During Minted’s collaboration with J.Crew, I had the good fortune of taking a tour of J.Crew’s offices in New York. I admired how entrepreneurial the J.Crew culture is.  You can visibly see how the company is innovative, resourceful, and has a sense of adventure akin to a smaller company; it is no wonder that the company consistently produces design that influences and frankly blows away the assortment at other companies across the apparel industry.  Boards line the hallways filled with great fabrics and inspirations, much like the Minted offices.  One of the biggest mysteries: I am still trying to deconstruct how Jenna’s pinboard manages to combine lots of things and incredible chicness at the same time (you can see it in the picture above).  The J.Crew visit was one of the most fascinating corporate office visits I have ever had.

We’re thankful to J.Crew and to Jenna herself for taking the time to help bring the work of our great designers to homes around the world this holiday season! You can read more about the collaboration here. In the meantime, I’ll be looking forward to getting my J.Crew catalog – to see Jack’s design, but also to do some shopping for droolworthy gifts!

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Our Real Simple Ad Hits the Stands

Our November Real Simple Magazine ad hit the stands late last month and we’re thrilled to be able to share the final ad and a few behind the scenes photos. We shot on location in San Francisco at the beautiful home of Victoria Smith, the creative tour de force behind the ever inspiring design and lifestyle blog sfgirlbybay.

“All the Stops” by Campbell and Co. and “Noel Stardust” by j.bartyn design.

It was a great feat to decide on just two cards to shoot for the ad. This year’s holiday assortment provided us with so many incredible choices. In the end, we went with “All the Stops” by Campbell and Co. and “Noel Stardust” by j.bartyn design. We love the contrast between the two styles and the pop of red so nicely complemented by Victoria’s mostly black and white home.

Annie Clark and me having fun with holiday cards on location.

Suzanne Shade, Minted’s Creative Director, art directed this ad and our holiday ads from last year. She has the innate ability to pull ideas out of my head without my needing to say a thing. It’s really wonderful to be in absolute agreement when it comes to how we see the Minted brand. While last year’s ads captured the lightness of Minted, this year we wanted the feel to be elegant and sophisticated, like a chic dinner party.

Suzanne, hard at work in Victoria’s kitchen during the shoot.

Suzanne had this to say about the process, “My inspiration for the ad was my friend Victoria’s house and a shot she put up on her blog, sfgirlbybay. To me, the most fun was bringing that to life, and giving Minted the same relaxed elegance and wit that so many of her fans adore (including me!) We shot this with natural light and very little retouching. Our photographer, Annabelle Breakey, was joking during our scout: ‘This spot is so beautiful… all you need me to do is push the shutter.’ We had a ton of fun that day.”

Victoria’s Mantle. The backdrop for the Real Simple ad.

Victoria’s home is incredibly beautiful. We had a great time chatting with her about her decorating choices and eclectic style. What strikes you the most when you walk in her door is the contrast between her white furnishings and black chalkboard walls. Victoria said that she loved the dramatic difference between the two colors and the way the chalkboard walls look when you write and erase. The gorgeous mantle in Victoria’s home was the perfect backdrop for the ad. We were shocked to learn that the mantle was a recent addition to her home. She calls it her “DIY Fireplace” as she found it at Mega Salvage in Berkeley, brought it home and painted it herself. We’re so inspired.

Finding just the right accents for the cards was a lot of fun. Victoria picked up this sweet little reindeer at the Alameda Flea Market. The Alameda Flea Market is the destination for Bay Area antique enthusiasts.

We hope you enjoyed this peek behind the scenes. We thank the Minted Design Community so much for their amazing contributions to an already wonderful holiday season. Check out their beautiful Minted holiday cards here.

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Calling cards in Southern Weddings.

We were very excited to be included in the Fab Finds department of Southern Weddings latest issue.

We made up calling cards for the entire staff.

As you probably know, here at Minted we’re always up for customizing anything. The gals at Southern Weddings asked us to turn four wedding invitations into business cards and of course we were happy to oblige! Here’s what we did: apple harvest by lovell avenue, Sweet Bees by oscar & emma, stem striate by Stacey Day, fireflies by cadence paige design. Business cards for the bride are such a great idea as it saves you all the effort of having to give every single vendor you meet with all your contact info and wedding date / locale, etc. And how fun to have your calling card match your invites?!  Now that is perfectly coordinated.

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Calendars in Traditional Home.

Our calendars, which launched just last fall, were featured in Traditional Home’s February issue. (Love the turquoise pop on this month’s cover by the way.)
It’s not too late in the year to go for a fun and festive calendar! After all, the New Year has just begun in China.

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Billboard Calendar in Martha Stewart.

We were beyond thrilled when Martha Stewart chose Emily Potts’s incredible Billboard Calendar to feature in her first ever holiday gift guide.

We loved so many things in the gift guide by the way…

Doesn’t her calendar look fantastic on the page?

You just cannot believe the labor of love this is! Check out the incredible hand drawn details on every page.

And not just the cover! You can go to the theater… Or take the subway!

Or how about a ball game?

And why not cozy up in a ski lodge at the end of the year?!

Emily this is truly a masterpiece… as soon as our team saw the first page we literally lost our minds! All of the little hand drawn details are just incredible. They bring us back to a bygone era and are an incredible way to showcase your family’s photos. Congratulations on the “Martha Seal of Approval” — a giant accomplishment.

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Wedding Invites in Elle Sposa.

Our wedding invitations made it across the globe and alll the way into Italian Elle!

Of the samples we sent over to their editor, she selected Block Print Waves by Bumble Ink…

… and Destination Wedding Invitations by Unless Someone Like You.

But we’re not all that surprised… the Italians have a record of good taste in stationery that’s centuries long!

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InStyle’s ‘Best of the Web’ Feature.

We were just thrilled to open up the latest InStyle and find Minted inside! I am always working hard to pitch editors to spread the word about our great community of indie designers.

By the way, how beautiful is Rachel McAdams?! She looks stunning in their feature.

The whole idea for the package was genius–they did a massive round-up of the best places to shop online. So helpful right before the holidays.

I must say, I also thought the whole package was beautiful–such great layouts! Love their choice of fonts and how they tied it all together with their little mouse cursive.

And a close-up:


The editors featured Marabou‘s Tree Design.

And Andres Montaño‘s Shabby She.

What great publicity for these talented designers!!

Another awesome part of the package was a handy sheet listing out all the websites for you to tear out and set next to your laptop the next time you’re surfing the web or maybe need a distraction at work!

Thank you InStyle for including us!

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