Written by Jennifer Griffin
When Minted Art launched in 2012, five years after the company’s founding, Minted became publicly recognized for what it had already undeniably become: a global community of independent artists. Before then, many thought of Minted as primarily a stationery e-retailer. But the vision had always been far bolder.
Early on, we recognized that the breadth and range of talent within our artist community was incredibly deep. There were graphic designers, illustrators, painters, and creative artists of all kinds. Minted artists clearly needed more canvases, more ways to reach a broader audience in a more comprehensive way. Unleashing their creative output into the $45 billion global art market became a leading drive.
Minted Art launched in May 2012 with a carefully curated selection of limited-edition art prints created by our global community of artists, providing further access to income opportunities, exposure, and creative community. The earliest offerings were primarily graphic design works, including illustrations and customizable children’s art. Photography and prints of painted works would follow. Minted’s prints were and continue to be produced on museum-quality, cotton rag archival paper.
Since 2012, Minted Art has evolved significantly, with each new launch part of a continuous and deliberate effort to provide Minted artists and consumers the best platform to sell and acquire art through both traditional and emerging channels.
A Timeline of Minted Art
- Spring 2012. Launch of Minted Art with a percentage of sales from children’s and nursery art supporting Every Mother Counts, a nonprofit advocating for maternal health around the world.
- Spring 2013. Minted’s first West Elm partnership art challenge
- Summer 2014. Self-launch of artworks debuts for non-custom prints. The introduction of self-launch allows artists to include works in their portfolio beyond those submitted to challenges.
“Wild Grass” foil-pressed wall art by LemonBirch Design