For four years, Minted has sourced holiday cards in an open-submission call to the best designers in the world. In 2008, we received 110 entries; in 2009 637 entries, in 2010 1341 entries, and this year we received 2251 entries. This year, we were awed by the quality and quantity of design submissions. We saw beauty in so many designs that it became an almost impossible task to pick just a few.
Thankfully, we use the votes of the Minted community (consumers and designers) to help determine our assortment. We are careful to remove ‘bad’ voting behavior that we feel is trying to swing the vote unnaturally. One thing we have noticed is that the Minted community are tough graders; the top placing design in this challenge achieved a score of 3.51 out of 5. While there has been a lot of debate in the Minted community about why great designs receive scores of “1” at all, I believe these are legitimate scores because there is true difference of opinion regarding design. If anything, the Internet has enabled greater fragmentation of taste. Individuality of style and self-expression are encouraged within the community at Minted; we should celebrate the “1s” as well as the “5s” as these scores are a reflection of the diversity of taste in the community.
OK, so at this point I will stop blathering on about voting because I know that this is not what you are interested in reading about. It is 2:47am here at the office and we are here listening to Lady Gaga and other dance music. We’re excited to launch these designs, and we’re even more excited for our customers to have access to them.
Among thousands, here are the 10 top voted designs from our Sending Good Cheer Holiday Challenge. I couldn’t be more thrilled to say congratulations to you all.
1st place: “Kraft Ribbon” by Alethea & Ruth
We are very excited that “Kraft Ribbon” by Alethea and Ruth was voted number one, winning the grand prize of $5,000. This card was distinguished by its popularity among consumers and designers alike, and it was a personal favorite among many at Minted. I happen to be flying down to Southern California shortly and will be delivering a $5,000 check to Rachel Simonsen of Alethea and Ruth myself.
This card is the very definition of beautiful. Rachel of Alethea & Ruth weaves together a crisp kraft paper background, soft colors, and a gorgeous hand-illustrated greeting. We’ve just celebrated one year of having Alethea & Ruth as part of the community and look forward to many more awe inspiring designs.
MORE AFTER THE