Minted Artists In the Press – July 2020

Congratulations to Minted artists who were featured in The Knot Magazine, HGTV Magazine, Beverley Mitchell’s Instagram, Apartment Therapy, and Brit+Co.  Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.

The Knot (Summer 2020) “Rhapsody in Blue” featuring wedding invitations “Plain and Simple” by Chris Griffith, “Aurora” by Itsy Belle Studio, and “Floral Screenprint” by Jennifer Wick


HGTV Magazine (July/August 2020) “Bench + Art Always Works” featuring “Beach Summer Blues” art print by Helen Makadia Photography


Beverley Mitchell Instagram (July 19th, 2020) featuring “Loved” birth announcement by Sara Hicks Malone


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MINTED ARTISTS IN THE PRESS – JUNE 2020

Congratulations to Minted artists who were featured on Bobby Berk’s Instagram, Apartment Therapy’s Small Cool Experience, HGTV Magazine, HuffPost, and the Today Show. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.

Bobby Berk’s Instagram Stories (June 18th, 2020) featuring “It Caused a Ripple” by Jennifer Daily and “Sundown in the Chisos” and “Dust in the Chisos” by Kati Ramer


Apartment Therapy (May 15th, 2020) Small Cool Experience at Home” featuring “Where We Dream” by Kristi Jackson, “Two Liter Ship“,”Two Percent Milk“, “Two Sisters” and “Clothespins 2” by Elliot Stokes, “Upside” by Kitty Seeber, “Domino Effect” and “Tomah” by Lorent and Leif, “Otonio” and “Avery” by Parima Studio, “Plant Cell 1” by Mary Gaspar, “Dance” by Paper Dahila, “Calm Forest No. 20” by Cait Courneya, “Tulip” by Angie McMonigal, “Array” by Van Tsao, “Beige Scene” by Alexandra Feo, “Broken Clouds” by Stephanie Goos Johnson, “Farm House” by Lindsay Megahead, “Remember:Lily of the Valley” by Renee Anne, “Semicolon” and “The Awakening” by Alex Isaacs Designs, “The Humble Egg” by Monica Loos, “Ocotillo II” by Kamala Nahas, “Flora Number One” by Leslie Hamer, “The Balancing 2” by Francesca Iannaccone, “Lupine” and “Wild Radish” by Jorey Hurley, “7th Street Hotel” by Baumbirdy, “Atelier” by Makewells, “Thumbprint” by Heather Francisco, “Amour” by Morgan Kendall, “Dippin In” by Celeste Duffy, “Zickafoose” by Misty Hughes, “Moon, Sun, and Midnight” by Deborah Velasquez, “Bold Pathways” by Ilana Greenberg, “Final Countdown” and “Untapped Potential” by Jennifer Daily, and “Soft Coral” by Caryn Owen


HGTV Magazine (June 2020) “Spot On” featuring “Fun Polka Dot” napkins by Magdalena Earnest


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Minted Artists in the Press – May 2020

Congratulations to Minted artists who were featured in Real Simple Magazine, The New York Post, InTouch Magazine, Good Housekeeping Magazine, and Refinery 29. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.

Real Simple Magazine (May 2020) “What We Love” Mother’s Day Gift Guide featuring snap totes “Floral Bouquet” by Lori Wemple, “Sketched Willow” by Katharine Watson, “Ink Line Leaves” by Cass Loh, “Eyelet Blush” by Tanya Lee Design, and “Lined Stripes” by Jen Florentine


New York Post (April 27th, 2020) “Mommy’s Little Helpers” featuring “Happy Blossoms” apron by Marissa Huber

InTouch Magazine (May 11th Issue) “Mother’s Day Gift Guide” including greeting cards “As Expected” by Jami Gallaway and “Ewe Da Bomb” by Karidy Walker

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Minted Artists in the Press – April 2020

Congratulations to Minted artists who were featured in HGTV Magazine, Brides, Inside Weddings Magazine, The Knot Magazine, Allie and Sam’s Instagram, and the Fashionable Hostess Instagram. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.

HGTV Magazine (April 2020) “Start With Art” featuring “Big Sky’ art print by Me Amelia


Brides (March 31st, 2020) “The 15 Best Change The Date Cards to Send If Your Wedding Is Postponed” featuring “Funky Names” by Phrosne Ras

The Knot (Spring 2020) “Buon Viaggio” featuring “Amour” notebook by Morgan Kendall

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Minted Artists In The Press – March 2020

Congratulations to Minted artists who were featured on Strahan, Sara, and Keke, Real Simple Online, PureWow, Jillian Harris’s Instagram, and HGTV Magazine. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.

Strahan, Sara, and Keke (February 23rd, 2020)SSK’s budget-friendly wedding tips” featuring “Announcement” and “Leafy Corners” by Alethea and Ruth, “Split” by Erin Deegan, “Plaster” by Everett Paper Goods, “Glimmer” by Susan Asbill, and “Galleria” by Kelly Schmidt


Jillian Harris Instagram (March 5th, 2020) featuring “Totally Badass” greeting card by Basil Design Studio


PureWow (March 13th, 2020)12 Chic Easter Cards to Send to Everyone You Know” featuring “Better Late Than Never” Easter cards by Melissa Egan of Pistols

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Writing 101 for Minted Artists

Written by Mimi Werdegar

At Minted, we value writing just as much as design. This short and sweet guide is here to help you with writing for Minted. You can reference our How to Write Your Minted Product Description page for more advice on writing product descriptions. 

Use complete sentences.

Complete English sentences have three primary components: subject, verb, and complete thought. Subjects are often nouns or pronouns. Complete sentences must begin with a capital letter and end with a punctuation mark. Here is an example:

“This wedding invitation is foil-pressed.”

“This wedding invitation” is the subject, “is” is the verb, and “foil-pressed” completes the thought. You can compare this to the incomplete sentence, “Foil-pressed wedding invitation,” which lacks a verb because “foil-pressed” is an adjective in this context.

Choose strong adjectives. 

How can you describe your design to make it stand out? Use adjectives that are packed with a punch to highlight the unique qualities of your design. 

While some adjectives might pop into your head quickly, such as “wonderful,” “dazzling,” “cute,” or “awesome,” adjectives of this nature don’t offer a vivid description. Think about it: what does something look like if it is “awesome”?

On the other hand, powerful adjectives can deepen someone’s understanding of your artistic intentions. For instance, consider this example product description: “This wedding invitation is understated and minimalist, with only a border of hand-drawn, organic lines.” You’ve never seen this invitation, since it doesn’t exist. However, chances are you can picture in detail what it might look like. 

Write in third person.

Third person writing essentially entails writing from an outsider’s perspective. It does not use the pronouns “I” and “me” as first person does. We ask you to write product descriptions in third person because it comes across as more professional and more objective. Here are two product descriptions, one written in third person and one in first person.

Third person: “This is a festival holiday card bordered by hand-painted holly.” 

First person: “I hand-painted a holly border on this festive holiday card.”

Hear the difference?

Be concise.

Concise writing can help your product description grab attention. One way to do this is to eliminate redundant words. 

For example, you probably don’t need to describe your design as “pretty, beautiful, and lovely.” You can just say “beautiful,” as the other adjectives don’t add extra meaning. 

Another way to write concisely is to take out qualifiers, since they also don’t drastically change meaning. For instance, instead of saying “extremely elegant,” just say “elegant.”

Avoid these common mistakes.

There are three mistakes we see most frequently in product descriptions. 

  1. The first is the misuse of “a” and “an.” Determining whether to use “a” or “an” depends on the first sound of the subsequent word. Words that begin with vowel sounds (in American English), not vowels, take “an.” Similarly, words that begin with consonant sounds, not consonants, take “a.” This is why different words beginning with the letter “H” for example can take either “a” or “an.” The word “hour” is pronounced like “our,” beginning with an “O” sound, so you would say “an hour.” However, the word “horse” clearly begins with an “H” sound, so you’d say “a horse.”
  2. Another one of the most common mistakes is the misuse or absence of hyphens. Most regularly, a mistake is made on terms such as “hand-drawn” or “hand-painted.” When using a compound modifier in your writing (a fancy way of saying “two words that act as one adjective”), a hyphen is required. That’s why the example terms are incorrect without the hyphen. In product descriptions, if you say something like “hand-drawn botanicals…” “hand-drawn” acts as one adjective to describe the botanicals in your design. 
  3. Additionally, the most frequent mistakes we see in product descriptions are spelling and grammatical mistakes. Unfortunately, there’s no easy way to tell you how to fix these problems. That being said, one strategy you can utilize is to write your description in a Word Doc or Google Doc, and see if anything is underlined in red. We kindly recommend that you double and triple check your product descriptions for spelling and grammatical errors before submission. 

Do a quick check of your product description for these mistakes, and you are well on your way to a great, attention grabbing product description.

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ABOUT THE AUTHOR: Mimi Werdegar was a Marketing and Artist Relations intern at Minted. As an English major, avid writer, and advocate for Humanities, she’s passionate about working with artist and writer communities. In her free time, she listens to podcasts about Shakespeare and bakes desserts. 

Published March 16, 2020

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Font Award Round-Up : Special Prize Winners

Announcing Special Prize winners for our next round of Font Awards! These awards are for designs that introduce new fonts and use them in a visually interesting and differentiated way. We’re always looking to the community to help us surface fresh new fonts to add to our Minted Font List. If you have a vision for an amazing design that uses a font that’s not in our font library, feel free to use it in your submission. You can read more about Minted fonts here. All winners receive a $100 font credit.

Congratulations to all our winners!


Minted x Target Send More Letters Greeting Card Challenge

Winner: Welcome Home by Nella Designs

Font used: Amalyara Script

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Minted Artists In The Press – February 2020

Congratulations to Minted artists who were featured on The TODAY Show, Yahoo!, Born This Way Foundation Instagram, Parade Magazine, Leigh Allyn Baker’s Instagram, The Knot Magazine, and HGTV Magazine. Join the fun of spotting Minted artists in the press by uploading PR clips on your social media with the hashtag #mintiespotting.

Yahoo! (February 7th, 2020) “Limor Suss – Valentine’s Day” featuring classroom valentinesYeti or Not” by Karidy Walker, “I Dig You” by Krissy Bengston, “Great Tiger” by Alethea and Ruth, “Photo Fun” by Jessie Steury, “PopTarts” by Christie Garcia, “Too Old For This” by Gwen Bedat, and “Geometric Lion” by Genna Cowsert. Greeting CardsBaby Stripe” by Katharine Watson, “XOXO” by Michelle Taylor, and “Hot Stuff” by Four Wet Feet Studio. Valentine’s Day CardsX’s and O’s” by Paula Pecevich, “Love Sprinkle” by Catherine Culvenor, “Modern Heart” by Up Up Creative, and “Love Wishes” by Ana Sharpe

 

Born This Way Foundation Instagram (February 14th, 2020) featuring greeting cards “Loveasaurus Rex” by Karidy Walker,  “We Really Dig You” by Alethea and Ruth, “Heart Exclamation Point” by Alexandra Cohn, “Heartfelt Heart” by Carolyn MacLaren abd “Happy Heart Of Gold” by Baumbirdy

 

The TODAY Show (February 10th, 2020) “Last Minute Valentine’s Day Gifts” featuring photo art gifts “Love You, Love” by Seven Swans, “Surrounded” by Kate Ross, and “Hugs and Kisses” by Carolina Carezis

 

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Forever More Quickfire Letterpress Wedding Invitation Challenge: Special Prizes

Announcing the Special Prize winners of our Forever More Quickfire Letterpress Wedding Invitation Challenge! Customers love letterpress for its luxurious texture, and we seek a broad range of styles for this assortment, from traditional and reinvented classic, to bold and modern, minimalist. We challenged our talented artist community, to show us your freshest take on this premium format.

Congratulations to all of our winners!


Out of the Box Award

For the most unique, original take on a Letterpress Invitation that we’ve ever seen
$750

Winner: Art Deco by Four Wet Feet Studio

Runners Up: Elegantly Wasted by itsjensworld and Deco Impression by Genna Cowsert

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Simply Cannot Wait Foil-Pressed Save The Date Challenge: Special Prizes

Announcing the Special Prize winners of our Simply Cannot Wait Foil-Pressed Save The Date Challenge! Many couples come to Minted in search of unique and beautiful designs to help reserve their wedding date and set the tone for their special day. We looked to our talented community of artists to continue to push the boundaries of design for this memorable event. Congratulations to all of our winners!


Out of the Box Award

For the most design-forward, innovative Save The Date that you would only find at Minted
$1000 and a guaranteed spot on the first page of the Minted Save the Date category for at least 4 weeks

Winner: Tropical Bliss by Iveta Angelova

Runners Up: Ethereal Romance by Ana Sharpe and Rhythm by Yuliya Evseeva

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