Minted gives a first look at innovative designs at NSS 2019

Minted was pretty in pink and pampas grass for the annual Community Cocktail Party, at Mercantile 37, located at 517 W. 37th Street in New York. “Mountain Range” removable wall mural by Sadie Holden.

Styling by Natasha M. Lawler of NML PR. Photos by Sara Wight

If 2018 was a yearlong celebration of Minted’s 10th anniversary, 2019 has already ignited a celebration of Minted’s decade ahead. At least, that was one of the underlying themes of Minted events at this year’s National Stationery Show (NSS) in New York, held February 3–6 at the Javits Center.

Like years past, Minted artists traveled near and far to attend the four-day tradeshow described as “the place for all things paper.” Petra Kern and Maria Murphy of Lulaloo flew thousands of miles from their respective homes in Slovenia and Switzerland, Afton Harding of Clara Jean Design and her mother Shauna Little traveled from Utah, and Mansi Verma made a jaunt from New Jersey.

What made this year’s NSS different compared to previous years? Firstly, the date change—from the traditional May to February, which brought surprisingly warm temperatures for New York. For Minted artist Kim Dietrich Elam, who’s attended NSS five times, the 2019 show seemed smaller in comparison, but just as entertaining and exhilarating. “Minted’s booth featured beautiful fabric swatches by the artist community and was super Instagram-able, as always,” she says. “And the free wine tasting throughout Javits was a fun addition.” Kim said one of the trends among show vendors that “spoke most to her” was the use of witty and irreverent sayings on a wide range of stationery and gift products.

During the Minted Community Cocktail party on February 4, Minted Founder and CEO Mariam Naficy reflected on 2018 highlights, such as the transition to monthly artist commission payments and the development of All-In-One cards. She also shared exciting news about 2019; namely, that plans are in the works for the second Camp Minted, scheduled to take place July 29–31, 2019, in Las Vegas.

Here’s a recap of our whirlwind, action-packed NSS 2019 experience of exhibiting at the show, hosting artists Jordan Sondler and Aspacia Kusulas at the Minted booth, and celebrating with artists at the annual Community Cocktail party.

The Minted Booth at National Stationery Show 2019

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Minted Artists Are Thinking Bigger After Successful Wall Murals Launch

Written by Daryl Lindsey

Sometimes bigger is better. Minted dove deeper into the world of large-scale art when we launched Wall Murals — adhesive, removable wall panels that can be scaled to any size from 6’w x 8.25’h to 15’w x 12.25’h — in September, followed quickly by an October launch for Children’s and Nursery Wall Murals.

“Painted Midnight Garden” Removable Minted Wall Mural by Teo, a Minted artist based in Ploiesti, Romania.

Since launching, the murals have been met with resounding enthusiasm, featured in publications including Architectural Digest and LonnyMag, picking up steam on Pinterest, and earning high engagement on social media. “One of our top-performing posts on Instagram featured our new Children’s murals, garnering over five times our average engagement. Our followers are excited about these murals,” said a Minted social media representative. Wall murals are an aspirational product—they’re trendy, fun, and visually striking. Murals are a big trend in interior design, especially for children’s nursery rooms.

Wall Murals Expand Minted’s Product Offerings and Create New Opportunities for Artists

With typical sizing for Minted’s art prints ranging from 5” by 7” to 40” by 54”, the much-larger murals provide artists an opportunity to think on a much bigger sale and imagine their art as truly larger-than-life. “This is the biggest we’ve ever printed out art. It’s exciting for an artist to see their work take up an entire wall,” a Minted art merchant says.

Murals also provide a chance to reach an entirely new set of customers. “It’s completely new territory for us,” Minted’s art merchant adds. “We’re expanding our options for customers and growing our customer base. We’ve talked about launching other types of wall coverings, so this is our first step into that land.”

“Peek A Boo” Removable Minted Wall Mural by Helen H. Wu of Des Moines, Iowa

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Minted Design Trade Program Promotes Minted Art to Interior Design Industry Pros

“Hmmm…this doesn’t look like commercial art,” said Jan, an interior designer who approached the Minted Art exhibit at Chicago’s NeoCon in June. “This—this is great.” Jan’s sentiment mirrored a number of fellow designers and industry folks who attended the 50th edition of one of the most respected commercial tradeshows in the interior design industry. Jan went on to describe what she views as typical in the commercial art industry: “mass-produced, ugly florals, generic.” In other words, the opposite of Minted Art, which is precisely what we’re going for.

A dramatic gallery wall featuring Minted Art at High Point Market 2018

Minted Art above: MA Allen Interiors, an interior design firm based in Raleigh, North Carolina, curated this scene in Minted’s booth at the fall 2018 edition of High Point Market, the world’s largest furnishings industry trade show. Read Architectural Digest’s preview story highlighting Minted.
LEFT SECTION FROM TOP TO BOTTOM: Top photograph: “Pool Illumination” by Georgia Tankard; “Sandworm 1” by Jaime Derringer; “Sunset” by Jen Chen; “Last Tuesday” by Jennifer Daily; “Zebraba Tile” by 2birdstone; “Free” by Kristi Kohut; and “Geometric Tides” by King Richard IX.
CENTER SECTION FROM TOP TO BOTTOM: “Edges” by Bethania Lima; “Shes Blooming” by Theresa Bear; and “Jane Gallagher” by Amy Carroll.
RIGHT SECTION FROM TOP TO BOTTOM: “Paris Street Shop 3” by Phrosné Ras; “Abstract Orchids” by Michelle S; “Amour” by Morgan Kendall; “History Repeats” by Jennifer Daily; “Pink Foliage” by Fernanda Martinez; and “Pansy Painting – Mirrored” by Oana Prints.

NeoCon is one of the many events that Minted exhibits at to promote the Minted Design Trade Program and feature the work of Minted’s community of fine artists. Tradeshow exposure is well worth the many hours on their feet, and, thankfully, for Minted Design Trade Program Manager Sarah Greenwood, it’s one of her favorite aspects of the job. “We’ll often hear from interior designers who say, ‘I love looking at Minted Art on your site, but seeing it in person is a whole different experience,’” Sarah says. “Designers appreciate the tactile experience of seeing art at trade shows.” Sarah formerly worked for One Kings Lane and Guildery, a company Minted acquired in 2015.


A Minted art wall at High Point Market in North Carolina, featuring (left) “Lyrical” wall art print by Sarah McInroe and “Abstract Seascape Pt Reyes California” by Caryn Owen.

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The Evolution of Minted Art

Written by Jennifer Griffin


Black 01” Minted art on canvas by Catalina Somolinos of Catilustre, a Spanish Minted artist who lives in Germany.

When Minted Art launched in 2012, five years after the company’s founding, Minted became publicly recognized for what it had already undeniably become: a global community of independent artists. Before then, many thought of Minted as primarily a stationery e-retailer. But the vision had always been far bolder.

Early on, we recognized that the breadth and range of talent within our artist community was incredibly deep. There were graphic designers, illustrators, painters, and creative artists of all kinds. Minted artists clearly needed more canvases, more ways to reach a broader audience in a more comprehensive way. Unleashing their creative output into the $45 billion global art market became a leading drive.

Minted Art launched in May 2012 with a carefully curated selection of limited-edition art prints created by our global community of artists, providing further access to income opportunities, exposure, and creative community. The earliest offerings were primarily graphic design works, including illustrations and customizable children’s art. Photography and prints of painted works would follow. Minted’s prints were and continue to be produced on museum-quality, cotton rag archival paper.

Since 2012, Minted Art has evolved significantly, with each new launch part of a continuous and deliberate effort to provide Minted artists and consumers the best platform to sell and acquire art through both traditional and emerging channels.

A Timeline of Minted Art

  • Spring 2012. Launch of Minted Art with a percentage of sales from children’s and nursery art supporting Every Mother Counts, a nonprofit advocating for maternal health around the world.
  • Spring 2013. Minted’s first West Elm partnership art challenge
  • Summer 2014. Self-launch of artworks debuts for non-custom prints. The introduction of self-launch allows artists to include works in their portfolio beyond those submitted to challenges.

Wild Grass” foil-pressed wall art by LemonBirch Design

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A Beginner’s Guide: Starting an Art Collection

Collecting art sounds like a daunting task, something that perhaps requires an art-history major, loads of disposable income, and jet-setting to the latest “it” art fair. Not to mention all the questions that come along with it: How do you know what’s good? Where do I look? How much should you pay? Rest assured and definitely don’t be intimidated—anyone can collect art, whether you’re bidding for Klees at Christie’s or thrifting at garage sales in search of an overlooked gem.

Ready to dive in and start your own art collection? Click through for our guide to starting an art collection you love (without breaking the bank).

1. Browse a ton of art.
The best way to start your personal art collection is to figure out what types of art you like. Are there certain styles, colors, or subject matters that draw you in? Do you gravitate toward black-and-white photos, modern abstract paintings, Dutch-inspired still lifes? Note what you love.

Seeing art up close and personal, of course, is the best way to get acquainted with art. Visit local museums and galleries, attend MFA shows and exhibitions at nearby art schools, check out nearby First Fridays art strolls and chat with the exhibiting artists. In addition to browsing art in person, flip through art magazines at the bookstore and browse the many online resources for great (and affordable!) art: Minted, Etsy, 20×200, Artfully Walls, Saatchi Art, just to name a few.

Click through for more tips on buying art and starting your own art collection

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Minted x Pottery Barn Art Challenge: Special Prizes

We were thrilled to partner with two of the most widely recognized and largest brands in the children and teens home decor space: PotteryBarn Kids and PBteen. Pottery Barn Kids and PBteen share Minted’s dedication to producing high quality and well-designed products, and we can’t wait to introduce unique artwork from Minted’s community of independent artists into their assortments. Congratulations to all the special prize winners!

Minted Editor’s Choice Award
For the artwork that is chosen as most innovative by the Minted Team
Anim-Alphabet by Sarah York


From the Heart –Teen Award
For the best piece of art displaying an inspirational or unique quote for a teen room
Stay Awesome by Hannah Williams


From the Heart – Children’s Award
For the best piece of art displaying an inspirational or unique quote for a child’s room
You are so Loved by Alethea and Ruth


Click through for more special prize winners

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Minted x West Elm Art Challenge: Special Prize Winners

Announcing the special prizes from our Minted x West Elm Round 4 Art Challenge! We were excited to partner with West Elm for the fourth year.  West Elm is a widely admired brand in the home decor space, known for their contemporary and eclectic style. And most importantly, West Elm shares our passion for discovering and supporting independent artists and makers. Congratulations to all the special prize winners!

West Elm Curator’s Choice Award
For the piece that most captures the attention of the West Elm Team
Lina y Challie by Lauren Packard Art


Photography Award
For the most beautiful and unique piece of photography
praia da ursa by Hi Uan Kang Haaga


Urban Award
For the best piece of art inspired by a city or industrial space
Scoring Through by Van Tsao

Click through for more special prize winners

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Graduation Art Gifts Challenge: Special Prize Winners

Announcing the special prize winners from our Graduation Art Gift Challenge! With graduation just around the corner, we’re looking forward to celebrating the class of 2016. Graduation is a large, important event in our customers’ lives, and parents and students alike will be looking for that perfect keepsake as a graduation gift for their daughters, sons, or fellow graduates. We looked to you, our talented Minted community, to create pieces that would help customers remember one of life’s greatest milestones. A huge congrats to all the winners!


Out of the Box Award
For the most unique and creative graduation art gift
Done!” by Alisa Hall


Collage Award
For the best photo art gift incorporating 15+ photos
The Years Flew By” by Carrie O’Neal


Class of 2017 Award
For the best photo art gift that incorporates the student’s graduating year
Golden Date” by Erin Deegan


Classmates Award
For the best art gift for a fellow graduate or group of friends
Senior Year Snapshots” by Christina Novak


Words of Wisdom
For the best piece of typography for a graduate
Bright” by Grace Kreinbrink

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A is for Art Challenge: Special Prize Winners

Announcing the special prizes winners for our A is for Art Challenge! At Minted, we believe that it’s never too early to surround children with beautiful art. We asked you, our talented artist community, to create unique customizable pieces of artwork, perfect for any child’s room or nursery. Congratulations to all the winners!

Bold Name Award
For the art piece that most beautifully displays child’s name
Watercolor Whale” by Lindsay Megahed


Monogram Award
For the most interesting use of a child’s initial
Track Initial” by Erica Krystek


Cradle Award
For the best work of art that celebrates the birth of a new baby
Meadow Fawn” by Jennifer Wick


Little Artist Award
For the best executed and beautifully artistic piece
Vintage Floral Monogram” by Hannah Williams


Rhyme Time Award
For the best piece that showcases a quote, pieces of poetry, or literature
Eeny Meeny” by Ariel Rutland


Back to School Award
For the best art print that also teaches kids something in a fun way
Homes” by Natalie Groves


Tiny Dancer Award
For the best ballet or dance inspired piece
The Ballerina” by Oma N. Ramkhelawan


Rainbow Award
For the brightest most colorful piece
Welcome to the World” by Shiny Penny Studio


The following awards will be announced with a catalog round-up post at a later date: Just for Boys Award, Little League Award, & Petting Zoo Award

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Mariam’s Family Heirloom, Turned into a Custom Art Print

My family loves to cook—we’re definitely in the “live to eat” rather than “eat to live” category. My grandmother, Sophie Sun, was a great cook and loved making food for me. She was born in Shanghai in 1918, moved to Hong Kong in the early 1950s, and then to California in the 1970s; she passed away in 2004, during a trip back to Shanghai. I was lucky enough to spend time with her as an adult and wrote down some of her recipes as she gave me cooking lessons. Recently, I was going through some old papers and found Sophie’s “Chicken Plus Soup” recipe, which she had written for me in a lined notebook. It’s a great winter recipe that includes traditional Chinese ingredients like dried scallops, ginseng, and ginger, and my grandmother swore it was a restorer of health. She encouraged me to have this soup often when I was pregnant with my first child.  (For those of you trying to read the recipe, there is a good interpretation of the same recipe here.)

This year, I realized I could take advantage of Minted’s new Completely Custom Art service and turn my grandmother’s handwritten recipe into a framed, foil-pressed art print, which I’ll be giving to my mom, aunts, uncle, and cousins as a gift this Christmas. (Our talented design associates are able to turn pretty much anything into a beautiful foil-pressed keepsake—kid’s drawings, your pet’s silhouette, you name it!) Check out how it turned out, below. And, of course, I ordered one for myself, too—I’m planning to hang it in my kitchen in honor of Sophie.

—Mariam Naficy, Founder & CEO of Minted

Holiday Gift Idea: Family Recipe Keepsake Art Print

 

 

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