By Mariam Naficy
At Minted, we celebrate independent creatives. They are the heart and soul of what we do as a company. We know that creativity comes from unexpected places, and we cherish the serendipity and surprise that result from this. We strive to create a marketplace for independent creatives—a marketplace that rewards them for the quality of their work and provides customers with a direct connection to find art and design that expresses their unique style.
Minted’s annual Holiday Photo Card Challenge is the biggest stationery design event of the year. This year artists submitted a total of 4,661 designs. We have a very diverse group of winners who truly embody independence of thought.
I’m thrilled to announce that the first-place winner of the 2015 Holiday Photo Card Challenge is Karly Depew of Oscar & Emma for her design “Embellished.” The Columbus, Ohio, artist has won $9,000 and a forthcoming VIP trip to San Francisco along with second-place winner Phrosné Ras of Cape Town, South Africa, and third-place winner Kristie Kern of Akron, Ohio. All winners also earn commission on the sales of their winning designs. See Karly’s winning design and a video of me surprising her below.
Having known Karly as a dedicated Minted community member since the very first year Minted launched (in 2008), I’m thrilled for Karly and her holiday win. A self-taught designer, Karly has embodied the Minted community spirit from the beginning, repeatedly giving advice and help to new designers along the way.
“Embellished” is a refreshing new take on a full-bleed design. I love the delicate, elegant, circular lockup, which still lets a customer’s photo shine. What I’ve always admired about Karly is that she studies her work so carefully and that her typography is so carefully considered. Karly revealed to us that she edited “Embellished” nearly 20 times to achieve perfection. The use of holly and the color red convey holiday festivity without compromising the card’s elegance and simplicity.
The Depew Family from left: Karly’s husband Judd, Ollie, Maeve, Parker, and Karly.
Photo by Christa Kimble
Karly’s design was a favorite among both consumers and our community of independent artists—a very difficult feat. Congratulations on this well-deserved accomplishment, Karly. We couldn’t be happier for you!
Each year we surprise the first-place winner, and each time we aim to get a little sneakier. I traveled this year to Columbus to surprise Karly, and even enlisted the help of a special accomplice and fellow Minted artist, Carrie O’Neal, who created a cover story and drove all the way from Cincinnati to help get Karly to the right cafe at the right time. I emerged from a broom closet at the cafe, trying to cover my face with giant red balloons. Watch the video to see how it all went down.
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