Mariam Naficy on NPR’s How I Built This with Guy Raz

Ever wonder how Minted got started? Our founder and CEO Mariam Naficy talks with NPR​’s How I Built This with Guy Raz on how she built Minted into one of the biggest crowdsourcing platforms and global artist communities in the world.

In the late 1990s, Mariam started, an online cosmetics store called, and eventually sold it for $110 million. Several years later, she got the entrepreneurial itch once again and she founded, an e-commerce site that sources designs from a community of independent artists around the world. Mariam went against the advice of critics who told her not to crowdsource, and not to sell holiday cards. Sometimes critics are wrong!

Today Minted is one of the biggest crowdsourcing platforms on the Internet.

Listen to the exclusive podcast HERE.

About How You Built That:

Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

Illustration by: Phuong Nguyen for NPR