Busy Times!

As you can imagine, it’s been a busy December for Minted. We’re thrilled that so many people have taken notice of our great design and we’re seeing more and more Minted cards on other’s mantles.

Our recipe Minibook cards were featured in Food & Wine magazine as a fun gift idea.



The Early Show also showcased our Minibook cards featuring their anchors.





And, finally The San Francisco Chronicle, our hometown paper, included Minted in their holiday card trend story.

Didn’t they do such a cute job making our cards into a pretty wreath?!


A busy day for Minted!

Yesterday was a very exciting morning for Minted. We had our first television debut on the Early Show, followed just an hour later by a feature on the Today Show. Apparently our personalized stationery and new skinny-wrap™ address labels are a huge hit!

Amy Goodman, Senior Editor All You Magazine

The lovely Amy Goodman led the Early Show segment.

Amy and Harry

Amy and anchor Harry Smith had a lot of fun on set together.

Our cards on TV!

Our cards on TV! Candice Leigh's Zebra in purple really popped!

More of our cards on TV

Some of our more masculine cards for men and boys.

Don't they look just lovely on the big screen?!

Don't they look just lovely on the big screen?! The Sophia card (at left) is by Sarah Lenger. Modern Dots (at right) by Oscar+Emma is shown in Minted's signature green.

Style expert Alison Deyette, of alionthego.com,  talked up Minted’s personal stationery on the Today Show with Kathie Lee & Hoda in a feature about hostess gifts for under $50.

Hoda & Kathie Lee

Hoda & Kathie Lee are quite the pair.

Alison Deyette

Alison Deyette looked very chic.

The ladies ooohing and ahhhing over the great gifts featured

The ladies ooohing and ahhhing over the great gifts featured. One of the other fun ideas was giving exotic sea salts in cute labeled glass containers.

Our cards and skinny wraps on the Today Show

Our cards and skinny wraps on the Today Show.

Kathie Lee's cards

Kathie Lee's cards are called Eraser and are by Oscar+Emma.

Hoda, Kathy, and Ali's cards with skinny wrap address labels

Hoda's Contrail card is by Marabou. Ali's Candy Dots cards are by Cayce Cobb. The cards are shown with coordinating skinny wrap address labels.


Minted on the Early Show

The word is getting out! Minted’s personal stationery was featured this morning on the Early Show in a guide to holiday gifts for $50 and less. Amy Goodman, a senior editor at All You magazine, was very excited to share both our affordable gift price point and how we source our designs from an international community of designers. Early Show anchor Harry Smith commented on how nice it is to find a personal note amidst all of your bills and junk mail.

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Stroller Traffic spots top holiday card trends

Stroller Traffic interviewed our CEO & Founder Mariam Naficy about the top holiday card trends we’re seeing here at Minted, where our holiday photo cards are even more popular than we could have ever anticipated!

A few of the other trends that Mariam mentioned didn’t make the final piece, but we thought you might be interested:

1. The folded-up-stuffed-inside-the-card holiday letter is SO OVER. Think instead of a chic reinvention of the holiday letter: We came up with a Yearline™ card that lets moms share the key highlights of their family’s year along a timeline with pictures and captions. This has really hit a chord with the moms who shop on our site – it is a chic version of the holiday letter.

2. A book as a card. Our brand new Minibook cards, are extremely popular. Our customers love to showcase each member of their family on a page with an update about what they’ve been up to this year—it’s a fresh take on the holiday newsletter. Our recipe Minibook holiday cards are also really catching on. They’re great because your card becomes a gift in itself. Families are including holiday cookie recipes or a favorite recipe from each family member or a favorite recipe from each season of the year.

Sweet Tooth Holiday Recipe Minibook by Oscar+Emma

Sweet Tooth Holiday Recipe Minibook by Oscar+Emma

3. Creative address labels, for big and small kids. Why not make your envelope as stylish as what’s inside? Why do address labels always have to look so boring? To meet the demand for fun address labels, we just launched our skinny-wrap™ address labels, including adorable ones for children. They give your card a fully coordinated look and are a great way to distinguish your holiday card in a sea of other cards, as well as make sure it’s not mistaken for junk mail. They also make for adorable stocking stuffers. We also offer white, kraft, and silver envelopes and our customers love them. They make the labels really pop and add to the recipient’s experience.

Our return address skinny wrap labels

Our return address skinny wrap labels

4. Happy New Year Cards. Instead of opting for the generic Happy Holidays wording, lots of families are instead choosing a Happy New Year message. It’s fun, festive and avoids the political correctness issue entirely. It also lets you leisurely address your cards and maybe even add a personal note after the Christmas rush. Our Hip New Year card is one of our top ten best sellers and it’s only November!

Annie Clarks Hip New Year Holiday Photo Card

Annie Clark's Hip New Year Holiday Photo Card

5. Sans Serif Fonts. Big, bold, simple text is very hot. Modern Love and Float + Peace are selling very well.

Modern Love Holiday Photo Card by Oscar+Emma

Modern Love Holiday Photo Card by Oscar+Emma

float+peace holiday non-photo card by Float Paperie

float+peace Holiday Non-Photo Card by Float Paperie

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Checking in with Cheree Berry

Our whole office is still oohing and ahhing over Cheree Berry’s wedding, which was featured in Martha Stewart Weddings last summer. Today, Martha Stewart Weddings website wrote about her precious lollipop stands.

We proudly sell Cheree Berry Paper’s covet-worthy personal stationery on our site.

Cheree Berry Blooming Border Personalized Stationery

Cheree Berry Blooming Border - Duplex Personalized Stationery

We were fortunate enough to steal a few moments of this gorgeous design maven’s time to find out how she comes up with such happy, whimsical, and inspiring designs.

How did you get your start?
I was at Kate Spade working in the design department, which is fabulous because no matter your position you get to work on a variety of projects and I got to work on the Kate Spade and Crane’s wedding albums. While I was doing that I was simultaneously designing invites for friends and friends of friends. I was so excited when people saw their designs that I wanted to do this full-time. In January 2006, I decided to move back to my home state Missouri and start my own stationery business.

Cheree's photo wall

Some of Cheree's work

How would you describe Cheree Berry Paper?
We design things that we really love and we try to execute them in a smart and funny way. When someone opens a Cheree Berry envelope, we want it to put a huge smile on their face—we’ll look for that laugh aloud moment and not necessarily even because it’s a funny card, but just because what they found was unexpected. If we could have a little person pop out of the envelope, we would try for that next!

Cheree Berry's Champagne Save the Date

Cheree Berry's Champagne Save the Date

So you really want to re-invent the wheel?
Exactly. We’re not going to just throw starfish all over the invite because we want to fill the beach category. Nothing against starfish, but we would try to invent a new theme for a destination, beach-style wedding.

What do you like best about designing wedding invitations?
With personalized stationery it’s very limited; a favorite color or motif is all you can showcase. An invitation suite lets us tell the love story, the season they’re being married, if they’re wearing their grandmother’s dress… we try to think about what little hook will make their invitation different from the next bride out there. Brides always want to do something that their best friend didn’t do so they really keep us on our toes.

What current wedding invitation trends are you noticing?
Lots of clients actually reference the J. Crew catalog—they’re actually the ones setting the trends in color palettes. We’re seeing a lot more of a charcoal gray—it softens black ink up a bit. We’ve also noticed that even brides who have formal weddings aren’t afraid of color and very few brides have just one color anymore. We’re doing a lot of coral and yellow. Grey and chartreuse have also been really popular.

Monotones are great for a bride that wants depth in her color palette but doesn’t want lots of hues, so we might do a dark pink, red, orange and keep all the colors in the same warm family. We see a lot of that.

Lavender is enjoying a comeback; Whereas a couple years ago it was a deep, reddish purple, now people are going more for a softer purple. We get a lot of green because you are always going to have green at some level with the greenery in the flowers and with all the outdoor weddings. But the wedding trend with color is still very much driven by the bridesmaid colors; if you have six girls standing up front wearing an orange dress you can’t escape the color.

Cheree Berry Devon Wedding Invitation

Cheree Berry Devon Wedding Invitation

What about fonts… any go-to favorites?
We love Bonn. We love the more extended sans serif fonts. We love shaded fonts. As a stationery designer, fonts are one of those things where every so often we have to pull-back and take a look at using the same fonts. When we notice that other people are using a font, it’s probably time to think of finding a new one. So many people love Burgess, but what I specifically love about it is all the different capitalizing options that come with the font so you can make it look more like your own.

Any advice to new designers on fonts?
On wedding invitations with limited text I love small caps. In programs or items with a lot of copy, like a welcome itinerary for example, the eye tends to be do better at reading when you cap normally, i.e. what is grammatically correct.

Any hot wedding fonts?
Brides have gotten savvier in the last four years; They say we like the fonts with the feet or we don’t like the feet. When we type-set an invite, we now send them two to three font options and they have usually have a really strong opinion.

We do love scripts. Most of our invites, unless our client tells us not to, have some sort of script. We love just that hint of script even for our modern or even more masculine invitations. It feels very romantic and appropriate for wedding stationery, even if it’s just the ‘and’ in-between their names. After all, “and” is really a symbol of two people joining together in a marriage.

Where does all of this creative genius take place?

We just took over the whole floor of our building so we now have 1800 square feet and it’s an old, old building. We have five rooms, but they are all open by pocket doors to one another. We leave them open so we can bounce ideas off of each other. There isn’t a lot of privacy, but the open environment allows for great group thinking. We all work in the main first three rooms and we leave the back two open for meetings and for inventory, storing supplies, and all the nitty gritty—like handwork and ribbon binding.

Where do you meet with clients?

We have a great red table from Design Within Reach in our meeting room. A lot of our work tends to be on a white or cream base and we wanted the invites to pop off the table, although we can put butcher paper over it if it competes with their palette. There’s this happy face bowl of laughs in the middle of the table with cut-out “Ha’s” that our customers sometimes use to write notes on.

A light-hearted bowl of "Ha's"

Neat or messy?
I hate to say it but I am completely unorganized. I am the type of person who knows where everything is, but not in the conventional way.

PDA or paper calendar?
I have an iPhone, but I don’t put my appointments in it. I use a Kate Spade calendar. I am just obsessed with it. I love the process that goes into their calendar.

Kate Spades calender

Kate Spade's 2010 calender

Are you a big card writer?
I have always had a huge stationery drawer and when I lived in New York I spent the better half of my life in Kate’s Paperie. My mother taught me the etiquette that you should always write a thank you note on paper. I think it is great to have lived in an era where growing up you didn’t have the option to e-mail and it is interesting how hard it would be as a parent now to instill that message in your children.

What’s your favorite pen for writing all those cards?
I like the UniBall Deluxe Micro pen. I buy them by the dozen. I am also the pen stealer in the office— whenever I go to someone’s desk in the office, I take their pen. One of my designers has a hidden pen stash and I’m not even allowed to know where it is!

Ink color?
Definitely Black.

Notebook of choice?
I’m a big fan of Rhodia orange notebooks and I prefer the grid paper – I like having the little cells. I write better with them and they’re great for doodling or sketching ideas. They help guide me.

Cherees favorite note pads

We adored looking through your recent wedding . I was wondering where someone with such good taste registers?
I didn’t register for anything out of the ordinary. I got the Vietri Incanto White China for my every day dinner wear. I love the pottery look and its ruffled, scalloped edge. The pottery is painted white, but it’s slightly worn when you buy it. It’s is beautiful. We didn’t do china we just did that. When we have dinner parties, we just pull out our serving trays. I always think that Anthropologie or Johnathan Adler should do a registry. I am obviously a huge fan of John Darien—I love his decoupage plates. Oh and I love thisisauto.com’s great mix of products.

Vietri Incanto White China

What are you doing for your holiday card this year?
I’m a non-traditional card sender. This year we did a Halloween card—I love when people have an unexpected holiday—there can be another time of the year to make a different impression. I love that New Year’s cards are a very big trend right now.

Cheree Berry Escort Cards

Cheree Berry Escort Cards


Paperstudio’s menu cards on display at Gump’s

San Francisco and New York-based interior designer Martha Angus chose Paperstudio‘s p.s. holiday menu card to design her tabletop around for Gump’s “The Art of the Table” event last night. Beautiful fantasy table décor and vignettes were created by San Francisco’s top designers, including Orlando Diaz-Azcuy, Martha Angus, Ken Fulk and Claudia Juestel. The Art of The Table event was a preview and benefit for DIFFA’S DINING BY DESIGN Table Hop.

Paperstudio's PS Holiday Menu on Display at Gump's

Paperstudio's p.s. holiday menu on display at Gump's

Martha Angus's tabletop display

Martha Angus's tabletop display

The flowered rug under the table is from Ikea.

The flowered rug under the table is from Ikea.

The corresponding invitation is equally fun:

Paperstuidos Invitation

Doesn’t this make you want to start working on a theme for your holiday fete? It’s never too early–all the good dates in December always get booked up so early.

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Fall Faux Bois

Faux Bois (French for false wood) has been trendy for some time now, but it feels especially timely during the fall. Minted has some incredible faux bois save the date cards that just launched:

Fall Carving Save the Date Cards by Amanda O Rourke

Fall Carving Save the Date Cards by Amanda O' Rourke

Carved Tree Save the Date Cards by potts design

Carved Tree Save the Date Cards by potts design

And even a Faux Bois font:

western posting save the date cards by oscar+emma

western posting save the date cards by oscar+emma

While we’re on the subject, I just discovered Its (K)not Wood, a great site dedicated to all things faux bois.

Faux Bois + Little kid dressed up as a bear

Faux Bois + Little kid dressed up as a bear

And I loved Amy Atlas Events recent post. Her ideas would work well for a faux bois wedding! How good does her cinnamon pistachio meringue recipe sound?

Faux Bois + Dessert at Amy Atlas Events

Faux Bois + Dessert

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Minted in Real Simple

Real Simple magazine’s November issue just landed and their great feature, The Hectic Holiday Handbook, calls Minted their favorite resource for personalized holiday cards!

There are just two (2!) days left in our early bird special: Use code EARLYSITE09 to save 15% off your “far-from-cookie-cutter” holiday greeting through Sunday. And remember you can always buy your Christmas photo cards this weekend and upload your photos at a later date.


It’s all in the packaging

One great little perk about Minted’s cards and stationery that you may not know about is our stunning address labels. Our designers come up with clever, coordinating designs that really help an envelope stand out in a stack of junk mail and are sure to leave a lasting impression on the card recipient.

Mistletoe Wreath Holiday Photo Card Label

Karen Glenn's Mistletoe Wreath Holiday Photo Card Label

Gleauxs Candy Tree Holiday Photo Card Label

Gleaux's Candy Tree Holiday Photo Card Label

Alex Elkos Peace Love and Bop Holiday Photo Card Label

Alex Elko's Peace Love and Bop Holiday Photo Card Label

Sometimes, it’s hard to visualize what the label will look like once it’s stamped and addressed. Here’s the label for oscar+emma’s love is the air bridal shower invitation:

Handwritten address label

Handwritten address label

If you’re sending a large quantity of cards, printing your labels is definitely the way to go.

Printed sheet of address labels

Printed sheet of address labels

Here is marabou’s tied moving announcement in a sunny yellow. Doesn’t the card look so lovely with its matching label?

Matching card and printed address label

Matching card and printed address label

You can download an easy to use label printing template here.

Let this post be a gentle nudge to start updating your holiday card mailing list now. Come November, you’ll be so glad you did.