The Evolution of Minted Art

Written by Jennifer Griffin


Black 01” Minted art on canvas by Catalina Somolinos of Catilustre, a Spanish Minted artist who lives in Germany.

When Minted Art launched in 2012, five years after the company’s founding, Minted became publicly recognized for what it had already undeniably become: a global community of independent artists. Before then, many thought of Minted as primarily a stationery e-retailer. But the vision had always been far bolder.

Early on, we recognized that the breadth and range of talent within our artist community was incredibly deep. There were graphic designers, illustrators, painters, and creative artists of all kinds. Minted artists clearly needed more canvases, more ways to reach a broader audience in a more comprehensive way. Unleashing their creative output into the $45 billion global art market became a leading drive.

Minted Art launched in May 2012 with a carefully curated selection of limited-edition art prints created by our global community of artists, providing further access to income opportunities, exposure, and creative community. The earliest offerings were primarily graphic design works, including illustrations and customizable children’s art. Photography and prints of painted works would follow. Minted’s prints were and continue to be produced on museum-quality, cotton rag archival paper.

Since 2012, Minted Art has evolved significantly, with each new launch part of a continuous and deliberate effort to provide Minted artists and consumers the best platform to sell and acquire art through both traditional and emerging channels.

A Timeline of Minted Art

  • Spring 2012. Launch of Minted Art with a percentage of sales from children’s and nursery art supporting Every Mother Counts, a nonprofit advocating for maternal health around the world.
  • Spring 2013. Minted’s first West Elm partnership art challenge
  • Summer 2014. Self-launch of artworks debuts for non-custom prints. The introduction of self-launch allows artists to include works in their portfolio beyond those submitted to challenges.

Wild Grass” foil-pressed wall art by LemonBirch Design

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Do You Hear What I Hear? Religious Christmas Photo Card Challenge: Special Prizes

Announcing the special prize winners of our Do You Hear What I Hear? Religious Christmas Photo Card Challenge. Last year we saw tremendous growth from our religious assortment, fueled by Minted artists’ beautiful non-secular design creations. In 2017, we want to continue to showcase spiritual aspects of the holiday season – from scripture greetings to faith-centric imaging – in a fresh and innovative way. A big congratulations to the winners who impressed us with their beautiful designs!

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The Better Together Greeting Card Challenge: Special Prizes

Announcing the special prize winners of our The Better Together Minted Greeting Card Challenge! For the first time, we challenged both writers and designers to come up with witty and clever copy and unique designs for greeting cards! We were very impressed by the level of talent and collaboration in this challenge and we’re so excited to introduce these greeting cards to the masses. Congratulations, winners!

Please note, some minor design and copy changes may have been made to the original submission image in preparation for final production.

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It’s Beginning to Look a Lot Like the Holiday Photo Card Challenge: Special Prizes

Announcing the special prize winners of our It’s Beginning to Look a Lot Like the Holiday Photo Card Challenge! In this challenge, we looked to our community of independent artists to push the boundaries of holiday card design. Our customers count on Minted to find fresh, modern, innovative designs that will set them apart from others in the stack, highlighting their family photo and stating their yearly holiday message in a unique way. Congratulations, winners!

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Time to Party: Pre-Wedding Celebrations Special Prizes

Announcing the special prize winners of our Time to Party: Pre-Wedding Celebrations Challenge! In this challenge, we asked our talented Minted community to design invitations for pre-wedding party celebrations such as Bridal Shower, Engagement Party, Rehearsal Dinner, and Bachelorette Party. We’re also excited to add a new category: “Will You Be My Bridesmaid” cards. Congratulations, winners!

Out of the Box Award
For the most daring, innovative Wedding party invitation.
Geo Elegance by Petra Kern



Runner-up: Fancy Foiled Marble by Phrosne Ras


All You Can Eat Award
For the party invitation that highlights food and drink themed gatherings, like brunches, tea parties, BBQs, and beyond!
Let’s Each Brunch by Merry Mack Creative


Runners-up: Macaron Parlor by Jennifer Lew and Tropical Celebration by Paper Sun Studio


Shower the Bride Award
For the most unique bridal shower design that is festive and fun (think fresh colors, playful text, and group activities for the gals!).
Parfumerie by Smudge Design


Runners-up: tropical border by Baumbirdy and Azalea by Iron Range Artery


Clean & Classic Award
For the best design that would complement a classic or elegant Wedding party that still feels fresh.
Simply Classic by Roxy


Runners-up: Simple Marble by Phrosne Ras and Spumoni by Chocomocacino


Destination Award
For the most unique, destination-themed rehearsal dinner invitation that celebrates travel to popular locations.
aquatic glimmer by Sweta Modi


Runner-up: Tropical Pair by Lulu and Isabelle


Join The Party Award
For the most creative design for “Will You Be My Bridesmaid?” cards.
Bridesmaid Hanger by Cass Loh


Runner-up: par avion by Jennifer Lew


Say Anything Award
Our customers often fall in love with a design just because of its unique copy. This award is for the card that best leverages clever or playful wording.
There will be coffee by Lea Delaveris


Runner-up: Hoppy Couple by Laura Moyer


Bold Love Award
For the design that incorporates eye-catching colors or bold type.
Charmed by Baumbirdy


Shimmer and Shine Award
For the design that features foil in an exciting way.
Gilded Rose Garden by Baumbirdy


Curvilinear Award
For the best design that puts the couple’s names or other customizable text on a curvilinear path.
Lovely by Leah Bisch


Runner-up: Monogramed Bridesmaid by Susan Moyal


Capture The Moment Award
For the best engagement party design that features a photo.
Downtown by Eric Clegg


Originality Award
For the best design that incorporates an original hand-drawn illustration or hand lettering. This award was selected from designs that were nominated by our community!
Fantasy Floral Bride by Phrosne Ras

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How we surprised the first-place winner of the Minted 2017 Holiday Photo Card Challenge

Written by Amy Schroeder and Easter Kim

Thanyaluck (Tanya) Niphatkosalsilp of IAmTanya is extremely humble about her success—especially considering she’s the first-place winner in one of the most competitive design contests in the entire stationery industry.I feel very grateful to anybody who likes my work and voted for my design, ‘Holy Night,’” she says. “It was unexpected that ‘Holy Night’ received the highest score because designs from over 5,000 submissions were entered. Many showed great potential, so the chance to win the first place was very slim.”

Holy Night” Minted Holiday Photo Card by IAmTanya

In the 10th year of Minted’s coveted Holiday Photo Card Challenge, independent artists from around the world submitted a total of 5,461 entries. Among many of Minted’s community of designers and artists, the Holiday Photo Card Challenge is often considered the most critically acclaimed competition. The first-place winner receives $10,000 in cash, a trip to San Francisco and commission on every sale of their winning card design.

How was Tanya’s card selected as the top choice among thousands? Through Minted’s unique crowdsourcing model. This year, Minted’s community of consumers, fans and the artists themselves cast a total of 2.5 million votes in the 2017 It’s Beginning to Look A Lot Like the Holiday Photo Card Challenge — that’s an additional 425,000 votes compared to 2016’s Holiday Photo Card Challenge. In other words, the stakes are high.

How we surprised Tanya for her first-place win

Coincidentally, around the same time that Minted finished tallying votes for the Photo Card Challenge, Minted Founder and CEO Mariam Naficy was beginning to plan a three-city Follow Your Passion Tour to showcase Minted artists’ original artwork and Minted Art prints. The tour’s final stop on August 25 was Miami—and guess where Tanya lives? Yep, Miami. (Read about the Follow Your Passion Tour here.)

It made logical sense to start crafting a plan to surprise Tanya during the Follow Your Passion event at the Bakehouse Art Complex in Miami. Prior to the event, we had many ideas on how to surprise Tanya in Miami — but we experienced a few hiccups along the way. We asked Tanya to be a featured artist at the Miami art event and, through emails and phone calls, managed to feature her in our “Florida Minted Artists to Watch” story, which helped promote the event. Our initial scheme was for Tanya, and fellow Minted artist Jonathan Brooks, to give Mariam and the Minted team a daytime tour of the Miami art scene, which was an important component of the Follow Your Passion Tour. Unfortunately, Tanya was unavailable during the daytime, so we scratched our idea of throwing the surprise during the city tour.

Our second “master” plan was to shoot a video interview of Tanya shortly before the art event in the outdoor courtyard. During the middle of the interview, we were going to make a big splash and interrupt the interview by blasting holiday music in a large LED truck featuring Tanya’s holiday winning card design. But again, the prank gods were not on our side. On the day of the event, a huge thunderstorm hit Miami, forcing us to cancel our outdoor plan. We had to tell Tanya our third change in plans — we were just going to conduct a video interview during the event. Tanya, at this point, probably grew very suspicious of our continuous demands.

Mariam, a veteran at surprising our holiday winners, was unfazed by the hiccups and came up with the brilliant idea of incorporating Tanya in her private talk with Minted artists right before the public art event. The main discussion topic was how Minted artists can better market and promote themselves. Luckily, we had Tanya’s self-shot video of her prepping her holiday designs for an unrelated holiday PR opportunity. Mariam asked all of the unsuspecting Minted artists to follow her inside the gallery to watch the marketing video together. At this point, Tanya was completely embarrassed at the thought of the entire group watching the video, but she soldiered through the entire video. At the end of the video, she was in for an even larger shock — Mariam revealed that Tanya was the first-place winner of Minted’s Holiday Photo Card Challenge. Thankfully her husband, Saksun Niphatkosalsilp, was there for moral support and to wipe her tears of joy.

Although the surprise didn’t go according to plan, it was more than worth it when Tanya said, “I didn’t have a clue about winning the grand prize,” when we followed up with her a few days later. How do you think the surprise turned out? Watch this video to find out.

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2017 HOLIDAY PHOTO CARD CHALLENGE: 2ND PLACE WINNER

Written by Simone Monrad

As we near the end of the 2017 Holiday Photo Card Challenge, we can’t help but reflect on all the hard work and skill Minted artists have brought to the table. This year has been full of exquisite design and our global community of artists has displayed an abundance of talent.

Today we announce the well-deserved 2nd place winner of the 2017 It’s Beginning to Look A Lot Like the Holiday Photo Card Challenge.

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2017 HOLIDAY PHOTO CARD CHALLENGE: 3RD PLACE WINNER

Written by Annie Shapiro

Let’s jump right into it. We’re thrilled to announce the third-place winner, as determined by voters, of Minted’s It’s Beginning to Look A Lot Like the Holiday Photo Card Challenge. We are grateful to the winner—this artist has given so much to the Minted Artist community over the years.

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2017 HOLIDAY PHOTO CARD CHALLENGE: TOP 20-4 WINNERS

Written by Easter Kim

We’re happy to continue the countdown of winners for the It’s Beginning to Look A Lot Like the Holiday Photo Card Challenge. Every year, the Artist Relations team brainstorms fun ways to get artists engaged and excited about our annual holiday photo card challenge. This year we had new team members join the festivities to celebrate the artists who never cease to amaze us with their beautiful holiday designs. Your talent and wild holiday spirit during spring and summer months keep our work interesting and worthwhile.

Congratulations to the 4th to 20th-place winners of our tenth annual holiday photo card challenge!

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2017 HOLIDAY PHOTO CARD CHALLENGE: TOP 40-21 WINNERS

Written by Katherine Philpot

On April 12, we kicked off The It’s Beginning to Look A Lot Like the Holiday Photo Card Challenge, our 10th annual Holiday Photo Card Challenge. We asked the Minted artist community to push the boundaries of holiday card design. Because our customers count on Minted to find fresh, innovative designs, we look to our independent artists to think outside the box, and craft a card that they would be proud to send to their own friends and family. Minted artists did just that, and today we’re thrilled to begin counting down the top winners, as determined by voters, for this esteemed Minted Design Challenge, one of our biggest competitions of the year.

This year, our international artist community submitted 5,461 designs, and our consumers and community of voters generated a whopping 2,447,005 votes — that’s an additional 425,000 votes compared to last year.

Please help me congratulate the following artists on their remarkable work!

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