Written by Kelly Schmidt, Sarah Baumgardner, and Carolyn Doogan
After announcing that Kelly Schmidt won the first Minted File Prep Award during Minted’s 10th Anniversary Awards at Camp Minted 2018, a number of fellow Minted artists wanted to know: What exactly makes a good file great?
Thanks for asking, BTW. Kelly and File Prep Award nominees Sarah Baumgardner and Carolyn Doogan of Baumbirdy were happy to share their top file prep tips for customizable stationery and art products, using Adobe Illustrator. The twist? We asked them to mention tips that weren’t already surfaced in the Top 10 File Prep Tips for Minted Artists post (psst psst: another good resource).
Here are Kelly and Baumbirdy’s top tips for making Minted files great. Armed with these best practices, you’ll be better prepared to submit organized files that allow Minted’s Production Team to launch products to the site as quickly as possible. —Minted Artist Relations Team
1. Complete your first colorway before starting other colorways
Baumbirdy: Double- and triple-check that all design, type, foil, and photos are in their appropriate layers and that text spacing, leading, kerning, and sizing all look good—and save. Then, give yourself some space from the first colorway. Walk away from it for a bit, come back and give it a fresh look to see if you are happy with everything added to the design. Make sure all your ducks are in row in the first colorway, which will save many frustrating hours in going back and making changes to, sometimes, six colorways!
Kelly Schmidt: Each file in each colorway must be exactly the same—as in, the order of the elements in each layer from front to back, the details in each file, etc. I learned this the hard way after using Minted’s Custom Self-Launch tool in 2016, and having issues with my files where one colorway would look wrong. I often noticed mistakes after I’d finished my various colorways; I would go back to fix the errors in each individual file, and inadvertently made edits that were causing glitches, such as the items on the background layer were no longer in the same order because I brought something to the front, or sent something to the back in one file only. I now make sure that any updates are changed exactly the same way, in all of my files, with hopes that this creates clean files for the Minted files team, that are easy to launch.
I recommend using the Recolor tool mentioned in Tip #3 in the Top 10 File Prep Tips for Minted Artists post—it’s amazing and saves so much time.No comments