Mariam Naficy Talks Venture Capital with Harry Stebbings on The Twenty Minute VC

Whether you’re a budding entrepreneur or a seasoned professional, there’s always something new to learn in the world of business.

This week, Minted Founder and CEO, Mariam Naficy joins Harry Stebbings on The Twenty Minute VC podcast to share her learnings navigating venture capital, capital efficiency, scaling your business, and more. Learn about Mariam’s experiences by downloading this information packaged episode on iTunes HERE.

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UPDATE: Congratulations to our winners, Jolie, Erin, Estefania, Kimberley, and Pamela! Happy Holidays and thank you to all who entered. Follow us on Facebook for more chances to win!

Send holiday cheer this year. Pin your favorite Minted holiday card on Pinterest before 11/22 for the chance to make your holiday extra merry with $300 in credit towards your next stationery purchase.


CONTEST: Pin Your Dream Minted Wedding ($1500 in Prizes!)

UPDATE: Congratulations to Catherine M. (Grand Prize), Sarah F. (Runner-Up), and Liz L. (Runner-Up) for winning our Dream Wedding Pinterest challenge with their creative Minted Weddings-inspired boards. Thank you to all who entered and happy planning!

Congratulations – you’re engaged! This milestone marks the beginning of a new everything. Once the initial shock of being engaged wears off, you’ll need to start wedding planning. Let Minted help you with your celebration by giving you the chance to win $1,000 worth of credit to use toward your invitations, reception decor and more in our Dream Wedding Pinterest giveaway.

Get all the entry details after the jump…

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Official Rules: Minted’s #MintedRings Engagement Photo Contest

Official Rules Set forth below are the rules for Minted’s #MintedRings Engagement Photo Contest. This document sets forth the entry requirements, the judging criteria, ownership of entries and other important rules governing this Contest. It is very important that you read these rules carefully before entering the Contest, as you will be bound to these rules if you enter the Contest. By participating, you agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final in all matters relating to this Contest.

1. Entry Period. The Minted #MintedRings Engagement Photo Contest (“Contest”) begins December 23 at 12:01 am Pacific Time (“PT”), at which time submissions will first be accepted. Minted will accept submissions through 11:59 pm CT February 19, 2017 (the “Submission Period”). Sponsor’s computer is the official time keeping device for this Contest. Entrants are responsible for determining the corresponding time zone in their respective jurisdictions. This contest is best experienced on a desktop computer.

 2. Sponsor. The Contest is sponsored by Minted LLC, 747 Front Street, San Francisco, California 94111 (the “Sponsor” or “Minted”).

3. Eligibility. The Contest is open to legal residents of, who are located within, the United States and Canada (excluding Quebec) and to members of the US and Canadian Armed Forces stationed abroad. Entrants must have reached the legal age of majority based on the laws applicable in their place of residence at the time of entry and be the owner of the copyright in the entry photo. Employees of Minted Group, Inc., Minted Partners L.P. and their parents, subsidiaries and affiliated companies as well as the immediate family (spouses, parents, siblings and children) and household members of each such employee are not eligible. The Contest is subject to all applicable national, federal, state and local laws and regulations and is void where prohibited by law. Proof of eligibility must be provided upon request.

 4. How to Enter.






During the Submission Period, visit the Minted #mintedrings Engagement Photo tool located at:, fill out the entry form and upload your image into the tool and use the tool to add custom Minted Weddings frame or sticker, created by our community of artists, and then share your engagement photo on your social media channels through the “Engagement Photo” tool with: #mintedrings + @minted. You will be required to provide an email address to participate. All entries are final upon submission. In order to be entered for a chance to win you must submit an entry by 11:59 pm CT on February 19, 2017. Participants are not required to pay or give any consideration in order to participate. Void where prohibited.

5. Photo and Sticker Caption Requirements. a. photos must be in .jpg, .gif, or .png image formats. b. photos must be taken by the entrant, must not be professional photos, must be unpublished and may not have won any prize or award. c. submission must not contain material that violates or infringes the rights of another, including but not limited to privacy, publicity or intellectual property rights or that constitutes copyright infringement. d. submissions should not contain brand names or trademarks (other than Minted). e. submissions should not contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses. f. submissions should not contain materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, unless you have received express consent from such person that you are allowed to post a photo of such person to our Instagram account for inclusion in this Contest. g. submissions should not communicate a message or image that is inconsistent with the positive images and/or good will to which we wish to associate. h. submissions should not violate any laws. i. submissions should be clear and in focus and the average viewer should be able to identify what is captured in the photo. j. submissions should not contain material that is inappropriate for posting on a public website, such as obscene, provocative or otherwise questionable content. Sponsor reserves the right, in its sole discretion, to reject, disqualify, modify, edit, and revise entries, photos, or related materials that Sponsor deems to be obscene, defamatory, profane, offensive, lewd, pornographic, false, misleading, deceptive, or otherwise inconsistent with its editorial standards, audience expectations, or reputational interests or that Sponsor believes may violate any applicable law or regulation or the rights of any third party. Sponsor reserves the right, in its sole discretion, to verify any element of any entry or related materials, request additional information and to disqualify any entrant whose participation may subject Contest, Sponsor or Sponsor’s customers to controversy, negative publicity, scorn or ridicule. By submitting an entry, entrant hereby grants permission for the entry to be posted on Sponsor’s Instagram page, on; on; in e-mails from Sponsor; on Sponsor’s blogs and on Sponsor’s social network channels (including, but not limited to Twitter, Tumblr, Pinterest) and on Sponsor’s other websites, and as Sponsor otherwise sees fit in Sponsor’s promotional programs. Entrant understands that entries may also be shared by other Instagram and social media users. Entrant is hereby granting Sponsor an unlimited license to use the entry in any form or manner and allowing Sponsor the right to alter or amend the entry. Entrant will not object to any use by Sponsor of the entry and is waiving all moral rights associated with the entry. By submitting an entry, each entrant acknowledges and agrees that Sponsor may obtain many entries in connection with this Contest and/or other promotions staged and/or promoted by the Sponsor, and that such entries may be similar or identical in theme, idea, format or other respects to other entries made in connection with this Contest and/or other promotions promoted by Sponsor or submitted for other reasons, or to other materials developed by the Sponsor. Each entrant waives any and all claims that any entry and/or other works accepted, reviewed and/or used may be similar, or that any compensations is due to any entrant in connection with such entry or other works used by Sponsor. Entries generated by script, macro or other automated means or practices, or by any means which subvert the entry process will be void. All entries must be submitted by 11:59 p.m. CT on February 19, 2017, to be eligible. All entries become the property of Sponsor and will not be returned.

6. Drawing/Judging. Minted will collect all entries submit with a confirmed with an email address, and randomly draw (1) grand prize winner. The (2) runner-up winners will be chosen by Minted Wedding Editors for “Most Romantic” (Eg. dreamy, whimsical, nostalgic, or glamorous photos celebrating your unique romance) and “Most Creative” (Eg. unique photos charming or cleverly paired with designs from the #MintedRings frame + sticker collection).

7. Winner Notification. Potential winners will be notified via email and may be required to complete and return an Affidavit of Eligibility/Ownership, IRS W9 form or other tax related forms, Release of Liability/Publicity or other documentation as requested by Sponsor within ten (10) days of the date of notification or an alternate winner may be selected. If such documents are not returned within the specified time period, prize or prize notification is returned as undeliverable, Sponsor is unable to contact any potential winner or any potential winner is not in compliance with these Official Rules, prize will be forfeited and, at Sponsor’s discretion, a runner-up winner may be selected. If a Canadian resident wins a prize, that person must also answer correctly within a 5 minute time period a mathematical skill-testing question without the benefit of any calculating devices before the prize will be awarded.

8. Prizes. Prize: The grand prize winner will receive $1000 (USD) in Minted Weddings credits, $35 (USD) credit to purchase a Minted Wedding Website (Premium), and a consultation with a Minted Wedding Stationery Stylist. Runners-up (2 participants) will receive $250 (USD) credit to Minted Weddings order.

Prizes are non-transferable and no substitution will be made except as provided herein at Sponsor’s sole discretion. Prizes selected are subject to availability. Winners may not substitute, assign or transfer a prize or redeem a prize (or portion thereof) for cash. Winners must provide a valid ship-to address to Sponsor within 10 days of request from Sponsor or winner may forfeit his/her prizes. Sponsor will pay for shipment of the prizes to the winners, but the winners must ship the prizes to a location within the area of eligibility. Winners are responsible for all applicable national, federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. The awarding of any prize is contingent upon full compliance with these Official Rules.

9. License for Use of Entries. By submitting an entry, each entrant grants, and represents and warrants that the entrant has the rights and authority necessary to grant to Sponsor an irrevocable, non-exclusive, fully sub-licensable license and right to exploit, edit, modify, and distribute the entry and all elements of such entry, including, without limitation, the likeness of any locations or people embodied therein, in any and all media now known or hereinafter devised, worldwide, in perpetuity without compensation, permission or notification of entrant or any third party.

10. Privacy. When you enter, we collect personal information such as your name and email address. This information is used to administer the Contest and, to contact you if we have questions about your entry or to notify you if you are a winner. When you enter, you may also be asked if you would like to sign up to receive emails from Minted about our products and promotions. Signing up to receive these emails will be optional and is not required to enter the contest. If you do sign up to receive emails from Minted, you will be entered into Sponsor’s database to receive marketing emails and you acknowledge that Sponsor may send you information and special offers it believes may be of interest to you.

11. Release and Limitation of Liability. Except where prohibited, by participating in the Contest, you agree to release and hold harmless Sponsor, Facebook, Instagram, Twitter and any organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Contest and each of their subsidiaries, affiliates, suppliers, distributors, parent companies, and each of such company’s officers, directors, employees and agents (collectively the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of any prize including, but not limited to: (a) unauthorized human intervention in the Contest; (b) incorrect or inaccurate information, whether caused by entrants, printing errors, or by any of the equipment or programming associated with or utilized in the Contest; (c) technical errors related to computers, servers, or telephone or network lines; (d) printing errors; (e) errors in the administration of the Contest or in the processing of the entries; (f) late, lost or undeliverable mail or email; or (g) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from your participation in the Contest or receipt of any prize. You further agree that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Contest and in no event will the Released Parties be liable for attorney’s fees. You waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct or indirect damages. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. If for any reason your entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, your sole remedy is another entry in the Contest if possible.

12. Disputes. Except where prohibited, you agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded will be resolved individually, without resort to any form of class action, and exclusively by the United States District Court of California or the appropriate state court located in San Francisco, California; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorney’s fees; and (3) under no circumstances will you be permitted to obtain awards for, and you hereby waive all right to claim, indirect, punitive, incidental, and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or your rights and obligations hereunder shall be governed by, and construed in accordance with the laws of the State of California, without giving effect to any choice of law or conflict of law rules which would cause the application of laws of any jurisdiction other than the State of California.

13. Publicity. The winner consents to Sponsor’s use of winner’s name, winner’s contest submission, photographs of the winner), if supplied to Sponsor on Minted’s websites, in Minted’s social media channels and related promotional efforts. Except where prohibited, your participation in this Contest constitutes your consent for the Sponsor and its designee’s to use your name, photograph, and details of the engagement story you provide, in any media without further considerations. You consent to allow Minted to use this information for publicity; Minted does not own this information.

14. General Conditions. Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or operation of the Contest or to be acting in violation of these Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal or civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision.

15. Winner’s Names. For winners’ names, available after March 1, 2017, send a separate, self-addressed, stamped envelope to Winner’s List, Minted #mintedrings Engagement Photo Contest, 747 Front Street, Suite 200, California 94111, or send an email to requesting a list of winners in the Minted #mintedrings Engagement Photo Contest. Winner’s list requests must be received by July 1, 2017. THIS CONTEST IS IN NO WAY SPONSORED, ENDORSED, ADMINISTERED BY OR ASSOCIATED WITH FACEBOOK, INSTAGRAM OR TWITTER. YOU ARE PROVIDING YOUR INFORMATION TO SPONSOR AND NOT TO FACEBOOK, INSTAGRAM OR TWITTER

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Minted x Sweet Paul Holiday Recipes

Coming up with a unique, personalized holiday gift year after year is no easy feat. Why not start a new tradition by gifting yummy home baked goods from around the world? Minted has partnered with Sweet Paul Magazine to offer you three delicious easy curated recipes to whip up this holiday.

Before you bake, don’t forget Pin your favorite Minted x Sweet Paul Holiday Recipe to win $200 in prizes from Minted. Contest runs between 12/5-12/11.

1. Norwegian Berlinerkranser Cookies

Don’t let the name fool you, Berlinerkranser, “Berlin Wreaths”, are a traditional Norwegian cookie! Seen here paired with Minted’s Custom Recipe as Art Print, these delicate morsels are a must-have for any Scandinavian-inspired holiday cookie plate. Perfect for holiday gift giving, the Berlinerkranser recipe makes 40+ cookies, can be prepared ahead of time and frozen until needed.

To make Sweet Paul’s Norwegian Berlinerkranser, you’ll need:

  • 2 hard-boiled egg yolks
  • 2 raw egg yolks
  • ¾ cup sugar
  • 2 sticks butter, room temperature
  • 2 ½ cups all-purpose flour
  • 1 egg white
  • ½ cup sugar or pearl sugar decorating

Baking Directions:

  1. Place hard-boiled and raw yolks into the bowl of a stand mixer and mix together with a fork.
  2. Add the sugar and mix well on medium.
  3. With the mixer on low, add butter and flour a little at a time and mix until smooth.
  4. Form dough into a ball, cover with plastic wrap, and rest in the fridge for 2 hours.
  5. Heat oven to 350F.
  6. Roll the dough out into 3/8 inch thick “snakes” about 4” inches long. Twist each one into an overlapped wreath shape and place on a parchment lined baking tray.
  7. Lightly brush with egg whites and sprinkle each with a little sugar.
  8. Bake until light golden, about 10 min.
  9. Cool on a wire rack, then box wrap with your favorite Minted Holiday Gift Tags + Holiday Cards.


2. Pizzelle Cookies from Italy

A crisp texture with lightly sweetened taste, these traditional Italian cookies are as easy to make as they are to gift for the holidays. Seen here paired with Minted artist GeekInk’s Merry Little Lines Christmas Card, Pizzelle can be served flat or folded into cone shapes that are filled with ice cream and other sweets. Recipes makes 12.

To make Sweet Paul’s Italian Pizzelle, you’ll need:

  •  3 large eggs
  • 1 /2 cup sugar
  • 1/2 cup vegetable oil1 1/2 cups all-purpose flour
  • 1/2 teaspoon baking powder
  • few drops of vanilla extract

Baking Directions:

  1. In a large bowl mix eggs and sugar and beat until light and creamy.
  2. Mix in oil and beat until well incorporated.
  3. Add flour, baking powder and vanilla and stir until you have a smooth batter.
  4. Heat your Pizzelle iron and bake the cookies using about 1 heaping tablespoon of batter at a time.
  5. Bake until golden and let them cool on a wire rack.
  6. Enjoy!


3. Nanaimo Bars – British Colombia, Canada

Saving the most decadent holiday recipe for last, Nanaimo Bars (pronounced nah-NIGH-moe), hail from a city on Vancouver Island in British Columbia. These no-bake 3 layered bars start with a crumb base, followed by a layer of light custard buttercream, and finish off with a smooth layer of semi sweet chocolate. See what makes Nanaimo Bars a famous Canadian treat by making your own now.
To make Sweet Paul’s Nanaimo Bars, you’ll need:
  • Melt in top of double boiler:
  • 1/2 cup unsalted butter
  • 1/4 cup sugar
  • 5 tbsp. cocoa powder
  • 1 beaten egg
  • 1 1/4 cups graham cracker crumbs
  • 1/2 cup finely chopped almonds
  • 1 cup coconut


  • 1/2 cup softened unsalted butter
  • 2 Tbsp. plus 2 tsp. cream
  • 2 Tbsp. vanilla custard powder
  • 2 cups icing sugar

THIRD LAYER (Melted over low heat):

  • 6 oz. semi-sweet chocolate
  • 3 Tbsp. unsalted butter

Baking Directions:

  1. For the bottom layer, melt the butter, sugar, and cocoa in a double boiler.
  2. Add the beaten egg and stir until everything thickens.  Remove from heat.
  3. Stir in graham cracker crumbs, almonds, and coconut. (if you want you can first pulse all three of these items together in a food processor to get them very finely chopped up!)
  4. Press firmly into ungreased 8 X 8 inch pan.
  5. For the second layer cream together all ingredients and beat on medium until light and fluffy.
  6. Spread evenly over the bottom layer and put in the refrigerator or freezer to set for at least 20 minutes.
  7. For the third layer, melt chocolate chips and butter over low heat.  Allow to cool until it’s just warm and still spreadable. If it’s too hot it will melt the custard layer when you try to spread it.
  8. Spread chocolate evenly over the second layer and refrigerate until totally cold and set.
  9. To serve, have a large knife soaking in HOT water, wipe it dry, and make each cut, heating up the knife between each cut. They’re VERY rich, so you might want to cut them on the small side.
Happy Holiday Gifting! Don’t forget to enter the Minted x Sweet Paul Holiday Recipes Pin to Win contest here.
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4 Pinterest Tips to Help Your Content Drive Traffic + Sales

Pinterest is a platform of discovery. In 2018, the Pinterest community has grown to 250 million monthly users around the world who use the social media network to find over 175 billion ideas for them to save, to try, and to purchase. It’s the only social network that people go to save ads. To help you generate traffic and sales, we’ve put together four Pinterest content strategy tips to help you cut through the clutter and advertise your products.

1. Know Your Keywords & Popular Search Terms

To generate traffic and revenue, you must generate awareness of your product pins through proper keywords and pin descriptions. Think like an SEO strategist. Wait, what is SEO? Search Engine Marketing. It’s a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Check out the Moz beginners guide to SEO here and get familiar.

Once that’s out of the way, align your Pinterest profile, boards, and pin descriptions with the popular search terms under the umbrella of your products or services. If you align with the key terms, your pins will also show up in related or recommended pins. Not sure how to find keywords related to your product? Try the Pinterest search bar as a starting point. Type in a keyword and see popular associated searches.

Not only will you be found on Pinterest, you’ll also be found via the major search engines, like Google.

Additionally, artists who have their own professional website with ecommerce capabilities should consider adding Product Pins. Product Pins update keyword text directly from your website, which makes it easier for Pinners to find information about things you sell by including color, style, pricing, and availability. Alongside increasing searchability, Product Pins also enjoy more prominence on Pinterest feeds by offering eye-catching branding icons and bolded text.


Pin Your Holiday Gift List with Minted + Chronicle Books


UPDATE: Contest extended to 12/3/2016! Happy Pinning!

Move over, Santa. Minted has partnered with Chronicle Books to help make your holiday celebrations a little easier this season. Create and share your holiday gift list with us to enter for the chance to win $1300 in credit from Chronicle Books and Minted.

Get all the entry details after the jump…

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FALL IN LOVE: Minted Fall Wedding Pinterest Challenge

UPDATE: Congratulations to Kiley Morgan, who wow’d us with a beautiful Fall Wedding board.

Fall marks the transition from the warm summer months to the chilly days of winter, treating us to a wonderful array of warm, organic colors that can make a lovely backdrop for any bride’s wedding day. Minted wants to help newly engaged brides plan their ultimate autumn wedding with a Fall Wedding Pinterest Challenge!

Get all the entry details after the jump…

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Minted x The Mrs Box Styled Wedding Themes

As a bride, you treasure every second of your wedding day, cherishing all the beautiful moments (and mementos!) caught on film. Minted and The Mrs Box to show you how to capture all the stationery details of your wedding like a pro, telling the full story of your celebration that leaves you with a beautiful record to pass on for years on end.