Self-launch non-custom stickers are the eighth product of Minted’s self-launch offering for Minted Artists with Stores. This release includes two products: stickers and labels. The only difference between the two is the paper they’re printed on—stickers are printed on an adhesive-backed paper; labels are printed on a coated paper with a slicker, waterproof surface.
Minted’s assortment of customizable stickers are recommended for use as envelope seals and for adding a special touch to stationery and more. Minted’s assortment of customizable labels are recommended for a number of uses, including a durable way to identify kids’ bottles, food containers, and sports equipment.
One of the most important things to keep in mind about self-launch, non-customizable stickers is that they cannot be personalized by customers. If you’re looking for ideas for the endless possibilities for stickers, you’ve come to the right place. Here you’ll find valuable insights from an experienced Minted sticker designer along with Minted’s merchandising, marketing, and technical leaders.
“Guapa” rounded stickers by Kelli Hall
1. Fill a gap
“Self-launch stickers have potential to be very popular with consumers,” says Erica Krystek, a prolific artist whose Minted Artist Store includes a range of stickers. When it comes to creating new products for your Store, we recommend creating your own strategy based on your strengths and interests in addition to filling a gap in the Minted assortment. What do you feel is missing from the Minted sticker and label assortment, and how can you create something unique?
If you’re looking for more precise merchandising advice, Minted CEO Mariam Naficy’s vision for self-launch non-custom stickers revolves around greater flexibility for gift-giving. She recommends creating gift tags with the “From:” and “To:” fields not filled in, allowing for everyone in a family to use the tags. “We’re considering promoting non-custom stickers in the Minted shopping cart as an easy, last-minute ‘add to cart’,” she says. “Kind of like chewing gum at the cash register.”
2. Take a seasonal approach
Mary-Kevin Stuart, Minted’s Senior Merchandising Manager of Baby and Kids products, recommends designing stickers for events and holidays. “Stickers could be used for holiday treats or favors,” she says. “For instance, a sticker that simply reads, ‘Happy Valentine’s Day’.”
You may also want to create gift labels that are versatile enough to be used year-round, or create seasonal stickers (such as themes for spring, summer, fall, and winter) or holiday- and event-themed stickers, such as for birthdays, winter holidays, etc.
“Rollin’” sticker by Erica Krystek