Written by Mariam Naficy, Founder & CEO at Minted

I’m thrilled to recognize Sweta Modi of Creo Study as the first-place winner of our 2019 So Very Merry Foil-Pressed Quickfire Photo Card Challenge! This is a major accomplishment as the Challenge was very competitive, with 2,091 submissions and nearly 500,000 votes. Sweta’s winning design, “Gilded Botanics” is minimalist and elegant with delicate, gold foil-pressed botanicals beautifully ornamenting the corners of the photo. 

Sweta is from Mumbai, India and worked in the travel industry for 10 years before transitioning to a full-time freelance designer. She joined the Minted community in 2016 and coincidentally, her first Minted submission was to the Foil-Pressed Holiday Photo Card Challenge. Not only is Sweta a talented artist with 174 Minted Challenge wins under her belt, she pays it forward and helps other artists in the community improve their craft. She has given 922 critiques since she joined and was recently nominated by her peers for the 2019 Critique Award. We were thrilled that she travelled all the way from India to join us at Camp Minted! We have seen tremendous growth in her work over the past 3 years and she has even noted that she is “constantly learning and growing with every Challenge” and this is in many ways thanks to artists in the community who offer her “advice and words of encouragement.”

Congratulations, Sweta for winning the $3,000 top-voted prize in this Challenge!

Stay tuned! We’ll continue to announce Minted Holiday 2019 winners in the Minted Community > Winners section of Julep.


Mariam Naficy is the founder and CEO of Minted. She loves creating and managing the Minted brand, ensuring our products are the best in the world, and working with Minted’s talented community of independent artists, who inspire her every day. Mariam founded Minted to create a retailer that could stay fresh forever, using crowdsourcing and analytics to bring the best design to market faster than anyone. She has pioneered consumer Internet models since 1998, when she co-founded the first online cosmetics retailer, Eve.com, which was sold for over $100 million. Mariam sits on the Board of Yelp and Every Mother Counts. She is a Stanford Business School and Williams alumna.

*Please note that we will keep the Challenge page hidden until our final winners’ announcement. At that time, you will be able to see your final score and ranking on the Challenge page.

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