The LOUIE Awards. Photo by The Greeting Card Association.
Written by Daryl Lindsey
Seven Minted artists have earned spots as finalists in the Greeting Card Association’s 30th annual LOUIE Awards.
The distinguished award ceremony was founded in 1988 in honor of Louis Prang, the publisher and who revolutionized the modern Christmas card in the 19th century. Each year, the LOUIEs celebrate innovations in the greeting card industry, recognizing outstanding art and design.
“We are looking forward to celebrating this year’s LOUIE Awards finalists and winners,” said Fern Gimbelman, LOUIE Awards Chair. “We’re excited about the many creative greeting cards that were submitted.”
To select the finalists, a panel of 19 judges reviewed 620 entries. More than 142 companies submitted designs in 55 categories, all of which were sold in the United States in 2018. A second “Blue-Ribbon Panel” of five judges chose two “Cards of the Year” and a “Judge’s Award for Excellence” as well.
While considering the submissions, judges graded designs based on originality, impact, “sendability,” design excellence, and value.
165 greeting cards were selected as finalists — seven of which belong to Minted artists!
Here’s a look into their amazing work.
“Birthday Tacos” by Olivia Herrick Design. Finalist in “Birthday (Humorous)” Category.
“Snow Globe” by Alethea & Ruth. Finalist in “Christmas — General” Category.
“Woodland” by Lori Wemple. Finalist in “Baby” Category.
The winners will be announced at the LOUIE Awards Speakeasy Soiree on May 19, at 26 Bridge in Brooklyn, New York. The designs of finalists and winners can be viewed at the LOUIEs display from May 18–20 at Noted — The Greeting Card Expo.
Congratulations to these talented finalists!
ABOUT THE AUTHOR: Daryl Lindsey is a freelance writer and editor in Salt Lake City, Utah, where she lives with her husband and rescue pup, Zoey. She’s an avid snowboarder, espresso lover, and food-obsessed amateur chef.
Published March 8, 20191 COMMENT