Minted gives a first look at innovative designs at NSS 2019

Minted was pretty in pink and pampas grass for the annual Community Cocktail Party, at Mercantile 37, located at 517 W. 37th Street in New York. “Mountain Range” removable wall mural by Sadie Holden.

Styling by Natasha M. Lawler of NML PR. Photos by Sara Wight

If 2018 was a yearlong celebration of Minted’s 10th anniversary, 2019 has already ignited a celebration of Minted’s decade ahead. At least, that was one of the underlying themes of Minted events at this year’s National Stationery Show (NSS) in New York, held February 3–6 at the Javits Center.

Like years past, Minted artists traveled near and far to attend the four-day tradeshow described as “the place for all things paper.” Petra Kern and Maria Murphy of Lulaloo flew thousands of miles from their respective homes in Slovenia and Switzerland, Afton Harding of Clara Jean Design and her mother Shauna Little traveled from Utah, and Mansi Verma made a jaunt from New Jersey.

What made this year’s NSS different compared to previous years? Firstly, the date change—from the traditional May to February, which brought surprisingly warm temperatures for New York. For Minted artist Kim Dietrich Elam, who’s attended NSS five times, the 2019 show seemed smaller in comparison, but just as entertaining and exhilarating. “Minted’s booth featured beautiful fabric swatches by the artist community and was super Instagram-able, as always,” she says. “And the free wine tasting throughout Javits was a fun addition.” Kim said one of the trends among show vendors that “spoke most to her” was the use of witty and irreverent sayings on a wide range of stationery and gift products.

During the Minted Community Cocktail party on February 4, Minted Founder and CEO Mariam Naficy reflected on 2018 highlights, such as the transition to monthly artist commission payments and the development of All-In-One cards. She also shared exciting news about 2019; namely, that plans are in the works for the second Camp Minted, scheduled to take place July 29–31, 2019, in Las Vegas.

Here’s a recap of our whirlwind, action-packed NSS 2019 experience of exhibiting at the show, hosting artists Jordan Sondler and Aspacia Kusulas at the Minted booth, and celebrating with artists at the annual Community Cocktail party.

The Minted Booth at National Stationery Show 2019

Live lettering by Aspacia Kusulas at the Minted booth


Los Angeles Minted artist Aspacia Kusulas was a special guest in the Minted booth at NSS, where she did hand lettering and calligraphy of attendees’ names.

Left photo: Minted artists Kristen Smith and Kaydi Bishop watch Aspacia Kusulas drawing.


Live illustrations by Jordan Sondler

Collage top two photos, from left: Minted artists Lea Delaveris and Jackie Crawford watch Jordan Sondler as she illustrates a portrait of Jackie. Jackie Crawford is all smiles about the finished drawing.


The Collective booth at NSS 2019


Minted Artist Community Party

“The Minted Community Cocktail party is always a highlight of the NSS, and this year’s did not disappoint,” noted artist Kim Dietrich Elam. Walls were bedecked with Minted Art prints and removable Wall Murals; yummy treats included Blackberry Thyme Sparkler signature drinks, Ring Ding miniature cakes, and Crispy Mac and Cheese Lollipops. The party decor was a delicious mix of Valentine’s Day pink and fresh winter blue and revolved largely around Minted artists’ artwork.


The bar featured blue pampas grasses, Shibori Diamond table runner by Flora Poste Studio, “Dance” Minted artist print by Paper Dahlia and “The Figure” by Lori Wemple.

Above collage of photos, clockwise from top left photo: The favors table featured “Following the Pack” wall art print by Jennifer Daily. Inspired by Lori Wemple’s “Romantics” wedding invitation suite the party menus showed off Minted’s elegant, high-end letterpress. Bottom photo: “Fine Feathered 1” wall art print by Debra Pruskowski, “Below the Sea” wall art print by Melissa Marquardt, and “Odyssey” wall art print by Julia Contacessi.

From left, Alison Joseph (Minted’s Sr. Manager of Community Engagement), Maria Eugenia Murphy of Lulaloo, Camilla de Carvalho of Oak Print Design, a guest of a Minted artist, Minted SVP of Artists & Partnerships Brady Wood, and Minted Founder and CEO Mariam Naficy.

Minted Founder and CEO Mariam Naficy standing in front of “Mountain Range” Minted Wall Mural by Sadie Holden

Top photo, from left: Lisa Revelli of Peetie Design, Anita Brown of That Girl Press, and Nam Bourassa of Coco + EllieBottom left photo: Mansi Verma, Alison Kincaid of AK Graphics, and Sari Victoria. Bottom right photo, from left: Ana Sharpe, Zhay Smith, and Minted’s new Community Product Manager Josh Pincus.

Minted VP of Merchandising Jennifer Gosselin (center) with Shauna Little and Afton Harding of Clara Jean Design.

Minted artists from left: Jackie Mangiolino, Karly Depew of Oscar & Emma, Kelly Place, and Julie Green of Up Up Creative.

Minted artists Stacey Meacham and Robin Ott

LOOKING BACK AT PREVIOUS MINTED AT NSS RECAPS

Minted celebrates 10 years of innovation and community spirit at NSS and ICFF 2018

Minted Greeting Cards, Children’s Apparel, and Nursery Decor Make Shining Debut at NSS 2017

Minted artists connect at National Stationery Show 2016


About the Author: Amy Cuevas Schroeder, Minted’s Senior Manager of Community Content, founded Venus, the magazine about women in the arts and DIY culture, and has written for Etsy, West Elm, NYLON, and Pitchfork. Connect on Instagram @thevenuslady.

Published February 8, 2019

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