‘Tis the season for Minted at Target: Artists celebrate rollout of Minted holiday cards and gift packaging

Minted Founder and CEO Mariam Naficy posted this photo at a Target store in Minneapolis with Brady Wood, SVP of Artists and Partnerships, on her Instagram.

The 2018 holiday season will go down in history as yet another major Minted milestone. We’ve expanded our Target partnership by rolling out 49 holiday products in phases, beginning in November with 16 sets of boxed holiday cards, followed by single greeting cards and holiday gift packaging items. And with Minted-branded endcaps in nearly all Target locations, it’ll be difficult for guests to not take notice.

The launch marks the debut of Minted wrapping paper rolls, paper gift bags, stickers, and gift tags with ribbons—an exciting moment for the company, says Deborah Baltodano Tilson, Minted’s Director of Business Development. “We had so much fun working on this project and love showcasing an array of artists’ designs. The community should be proud—Target is a big deal,” Deborah says.

Minted Founder and CEO Mariam Naficy led the creative direction of the Minted Holiday collection for Target. “Mariam wanted to showcase the products and brand in the best way possible, and she put a lot of thought into every detail, from the manufacturing to the packaging, displays, and product placement,” Deborah says.

Minted artist Carrie O’Neal posted this shot on her Instagram showing herself (wearing the “TOUCHDOWN shirt”) and friends holding rolls of Carrie’s “Little LaLa” wrapping paper in Cincinnati, Ohio.

What’s it like for Minted artists to see their designs for sale in their local Target stores? For Joyce Pinheiro of Travel and Tart, it was a bit surreal—in the best possible sense. “I always dreamed of seeing my designs in big retail,” she says of seeing her “Presents” design on a gift bag and stickers in a San Bruno, California, store. “The best part was seeing a Target guest walk up to the display and gush about how beautiful the Minted products are. It makes me proud to be part of an amazing community with such talented designers.”

Minted artist Kim Morgan took this photo of Minted wrapping paper rolls at a Target store in Gilbert, Arizona. Featured from left: “Multicultural Santas” by Melanie Mikecz; “Plum Flowers” by Katharine Watson; “Little LaLa” by Carrie O’Neal; “Indigo Wave” by Yaling Hou Suzuki; “A Merry Little Christmas” by Sandy Gervais; and “Bohemian Border” by Susanne Kasielke.

About the Minted Holiday collection at Target

  • Boxed holiday cards are located in Target’s holiday section, fondly known as “Wondershop”, toward the back of the store in approximately 1,400 locations.
  • Additional boxed cards, holiday greeting cards, and a few reusable polypropylene gift bags appear on endcaps (a display at the end of an aisle) in the greeting cards section of Target in approximately 1,700 stores.
  • Gift packaging launched in early December on Minted endcaps in the Wondershop section in approximately 1,400 Target stores.

Minted artist Lea Delaveris spotted her “Excited” reusable gift bag design at her local Target in the Columbus, Ohio, area.

How we sourced the collection

Many of the designs were winners of Minted’s Festive Holiday Fabric & Wrap Quickfire Challenge, which opened in February 2018. At the time, we stated that we were looking for items for Minted’s collection of winter, holiday, and Christmas-themed patterns and placed images that could be used on a variety of items. We were so excited to finally share the news with featured artists that their designs landed in the Minted collection at Target. In addition, some of the holiday greeting cards were repurposed from Minted’s assortment of non-photo holiday cards.

Minted Holiday products will be available through Christmas while supplies last.


About the Author: Amy Schroeder, Minted’s Senior Manager of Community Content, founded Venus, the magazine about women in the arts and DIY culture, and has written for Etsy, West Elm, NYLON, and Pitchfork. Connect on Instagram @thevenuslady.

Published December 13, 2018

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