Meet 2 Writers Behind Minted Greeting Cards

Minted has become known for its renowned international community of designers and fine artists, and we’re happy to welcome a new group of creatives to the mix: writers. Read on to learn about two of the many talented writers who initially joined the community in 2017 during the Better Together Minted Greeting Card Challenge.

Elke Mermis of Kansas City, Missouri

Elke Mermis is a full-time advertising agency writer producing lines of copy for big-name brands, but she’d never tried her hand at greeting card writing. Then, after ordering her wedding invitations from Minted, she discovered the Better Together Greeting Card Challenge. “I thought it would be a fun, creative exercise—and a good way to procrastinate during wedding planning!” she says.

Good thing she took her sweet time—her “Ugly Cry” card is a big hit. What was it like for Elke to see her card at a Target store in her hometown of Kansas City, Missouri? Holding a real-life, tangible copy of something I helped create is always an amazing feeling,” she says. “Especially when you can tell your friends to go buy it, too!”

Minted “Ugly Cry” greeting card copy by Elke Mermis; design by Christie Kelly

MINTED: What’s your story in a nutshell?
ELKE MERMIS: I was born and raised in Kansas and left to go to school at Vassar College in upstate New York. Eventually I moved back to Kansas City, where I live in a century-old house with my husband and a very spoiled cat and dog.

How did you become a writer?
I’ve been writing ever since I was a little kid; and I made it “official” in college when I started reviewing concerts for music journalism outlets. Eventually I was hired as a Music Editor and parlayed that writing and editing experience into a career in advertising.

What’s your top tip for writing compelling greeting card copy?
Talk like real people talk. No one wants to give a card that doesn’t sound anything like what they’d say in real life!

Shauna Younge of Twin Cities, Minnesota

When we asked Shauna Younge to tell us her story in a nutshell, she responded eloquently, as writers do: “I’m a writer, craft stylist, and color connoisseur chilling (literally) in The Twin Cities.” She’s blogged for Big Cartel, designed DIYs for Martha Stewart Weddings, and taught workshops for AltSummit and Bing. Her latest credit? Minted greeting card writer.

Minted greeting card inside copy: “Because they are. And they all have camera phones.” Card design by Alicia Schultz of Vine & Thistle; writing by Shauna Younge.

MINTED: How did you discover the first Minted Greeting Card Writing challenge?
SHAUNA YOUNGE: Through my good friend and fellow Minted artist Maddy Hague. We’ve collaborated in the past on various projects, and she thought my writing style would be a perfect fit to add some flare to Minted’s array of designs.  

What do you do for a living?
I’m a ghostwriter for creatives who have lots of talent but limited time. I do a deep dive into their brand to understand their ideal clientele. Then, I tailor the voice of their social media content to appeal to that particular demographic. This allows my clients to focus on their passion, while I focus on the paragraphs.

How did you become a writer?
Even though my degree is in marketing, my professors always complimented my writing. In my first job after college, the marketing director recognized my writing ability and asked me to copy edit all of the company’s print ads. That evolved into me writing more and more, until I eventually started my own blog.

What’s your top tip for writing compelling greeting card copy?
Be authentic. I’m sarcastic and silly, and my cards reflect that. Even when I write for romantic or sentimental categories, I try to bring my unique personality to the project.

What was it like to see your wedding card at Target?
I loved seeing my card at Target. I didn’t tell my husband or kids that I had even entered the contest. Once the card was in stores, I told them that I had a friend’s wedding to attend and I needed their help finding a good greeting card. We all read a few as we drifted closer to the Minted section. My daughter happened to pick up mine, and she chuckled out loud. I said, “Oh, was that a good one? How much does it cost?” She turned it over to look at the price, and exclaimed, “Mama, it says you wrote this!” It was such a fun way to reveal the news to them.


MORE MINTED ARTIST EDUCATION
Minted’s Top 7 Tips for Writing Compelling Greeting Card Copy

About the Author: Amy Schroeder, Minted’s Community Content Manager, founded Venus, the magazine about women in the arts and DIY culture, and has written for Etsy, West Elm, Pitchfork, and NYLON. Connect on Instagram @thevenuslady.

Published November 12, 2018

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