Behind the Design: ‘Urban Sophisticate’ wedding invitation

Minted artist Carol Fazio, who’s based in Philadelphia, shares the vision and creative process behind her bold and modern brushstroke wedding invitation “Urban Sophisticate.”

Minted: What was the inspiration behind “Urban Sophisticate”?
Carol Fazio: I always say, “You never know where a doodle will end up,” and that’s exactly where this design began. The original drawing was pink! I knew the feelings I wanted to convey: energized, painterly, abstract. I also had some tear sheets on my inspiration wall that influenced me. The juxtaposition of the hand-painted artwork with very clean typography appealed to me. It felt organic and sophisticated at the same time.

Describe your creative process—from initial idea to end result.
First, I write down words on my sketchpad to describe the feeling I’m trying to convey. I always create thumbnail sketches when I’m working, a habit I developed from college through years of advertising. From there, I’ll scan the artwork I’ve created, clean it up in Photoshop, and try it in different layouts—going back and forth between landscape and portrait modes—varying type combinations until it feels right.

What are some challenges you faced as you were designing?
My biggest challenge was finding the right balance between the background energy and the typography. I wanted there to be excitement, but I didn’t want the artwork to overpower the details. I also wanted it to be a bit urban, but still feel upscale, and not too trendy, to appeal to more than just one age group. And I didn’t want it to feel juvenile.

Describe the type of couple or wedding you imagined this design would complement?
I imagine the couple to have a bit of an edge—city dwellers or art lovers, and eclectic in their tastes. They appreciate contemporary art, things crafted by hand, and they like bold statements. I envision their wedding in a gallery, museum space, or an urban setting with lots of exposed brick.

What wedding trends do you love right now?
I love that anything goes! Weddings no longer have to be cookie-cutter affairs. From the venue to attire, food and decor, the day can really be tailored to reflect the personality of the couple—with both the bride and groom involved in the details—and no two are alike.

Where do you usually work?
My office is a small bedroom on the second floor of my house. I’m a total neat freak, but this one room is a messy haven with lots of “inspiration” all around me. By day, I design using my desktop computer, and in the evenings, after the dishes are done, I paint at the coffee table. That’s my time to get totally lost in watercolor, pastel, charcoal, and colored pencil. I love marrying my graphic side with my painterly side in my work.

More about Carol Fazio
Carol Fazio’s Minted Artist Store
Carol Fazio’s Website

More from Minted
Wedding Invitations
Save the Date Cards
Wedding Websites

About the Author: Amy Schroeder, Minted’s Community Content Manager, founded Venus, the magazine about women in the arts and DIY culture, and has written for Etsy, West Elm, Pitchfork, and NYLON. Connect on Instagram @thevenuslady.

Published February 26, 2018

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