Triathlon magazine creative director. Former competitive tennis player. Journalism major. Mom and wife. These are a handful of the words we can use to describe Erica Krystek, who like many of her fellow community members, enters Minted challenges by night. With more than 200 Minted awards to her name, Erica’s work spans from exuberant holiday cards to humorous baby and kids designs, and a little bit of customizable art for good measure. If you look a little closer at Erica’s work on her Minted Artist Store, you’ll likely find yourself smirking at her usage of clever puns: “Let’s Taco ‘Bout How Awesome You Are” and “You’re Tool Cool” among them. It goes without saying that she’s not only a talented designer, but she’s also got a way with words.
Here the San Diego artist talks about her “plannerly” creative process, how she’s evolved as a Minted artist, and how quality mommy time and a good work-life balance makes her heart happy.
“Sleepy Fox” baby shower invitation by Erica Krystek
Minted: Did you study art or design formally in school?
Erica Krystek: I grew up in San Diego and, other than college, have lived here my whole life. I did not formally study graphic design, and instead received a B.S. in journalism at Cal Poly, San Luis Obispo in 2002. My intention was to be an editor or writer; however, my senior year while working as an editor at Cal Poly’s daily newspaper, I realized I enjoyed the design aspect of journalism more than the editorial side. At the time, the paper was a very low-budget operation, and as an editor, you were also tasked with designing your editorial section. So I quickly taught myself Quark and found that I kind of had a knack for it. After I graduated, I was fortunate to get a wonderful job working for a firefighting magazine, where I honed my design skills, eventually working my way up the ladder to Art Director.
Erica’s dog Sherman likes to stick his nose into Erica’s work.
What’s it like to work as the Creative Director of LAVA magazine?
I grew up heavily involved in many sports and received an athletic scholarship to college, so working for any sports-oriented publication piqued my interest. When I had the opportunity to work as the Creative Director for LAVA, it seemed like a perfect fit. LAVA is a newsstand, coffee-table-style triathlon magazine, published nine times a year. Our content caters to more serious and seasoned triathletes, versus beginners, and takes its name from the lava landscape of Kona, Hawaii, where the Ironman World Championship (the premier event for most triathletes) has been held each year since the early ’80s. We have a very small operation of eight people, so I do the majority of the design work for print and web as well as create our marketing materials and direct our cover shoots.
Erica Krystek is the Creative Director of LAVA Magazine.
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