Casual, bohemian, whimsical, vintage, organic. Those are the five words that Annie Mertlich uses to describe her style of design. As for the words we’d use to describe Annie as a person, we’d say prolific, hard worker, and unstoppable creative energy. Annie is the visionary behind Wildfield Paper Co. and the woman who works around the clock to build her brand that’s become known for breathtaking watercolor florals.
When Annie entered and won her first Minted design challenge in 2013, she was simultaneously working a full-time job that sucked the creative life out of her. About four months after winning, she quit her day job on what she calls a “hope and a prayer,” in early 2014. Although she says she wasn’t sure if she’d succeed as a self-employed creative, she was very optimistic and determined to make Wildfield Paper Co. a reality. “I had no idea at the time how big of an impact those early Minted challenges would have on the success of my business,” Annie says. Fast-forward nearly three years later, and she’s a creative force to be reckoned with. Here, Annie shares more of her experience of building her passion into a successful career as an independent designer and entrepreneur.
“A Very Merry Christmas” and “Peace on Earth in Watercolor” holiday cards by Annie Mertlich of Wildfield Paper Co.
Minted: How did you discover Minted?
Annie Mertlich: I remember being so unhappy at my job and desperately seeking a creative outlet. I worked at a company doing creative work, but the environment was so toxic that I really needed something creative that wasn’t for that company. I remember browsing Pinterest for some Christmas decorating inspiration, and I came across a beautifully designed card and I followed it through to Minted. I read all about how Minted’s Design Challenges work and joined right away. The first challenge I entered was the 2014 big holiday challenge!
Did you study art or design formally in school?
I did classic training with a composite major in painting, printmaking, and drawing from Southern Utah University, a little university in my hometown. It may be a smaller university, but the art program is highly acclaimed, and they really push you to discover your potential. It was a wonderful experience, and I wouldn’t change anything about it. With a composite major, we really had to take a lot of different classes to fulfill the credit requirements. I ended up learning so many unique artistic techniques that I likely wouldn’t have explored otherwise. I never anticipated liking watercolor, but I was required to take the class and I fell in love. Bonus: I met my husband at SUU.
How many hours per week do you usually work, and what does “work” mean for you?
I’m honestly too scared to keep track — it averages at about 12 hours per day. During my busy seasons, it’s usually closer to 17 hours a day. I’m running the full business, so work is really everything from painting to posting on Instagram, billing clients to ordering shipping and printing supplies, and filing taxes to responding to emails. I wear all the hats.
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