4 Pinterest Tips to Help Your Content Drive Traffic + Sales

Pinterest is a platform of discovery. In 2016, the Pinterest community has grown to more than 150 million monthly users around the world who use the social media network to find over 75 billion ideas for them to save, to try, and to purchase. It’s the only social network that people go to save ads. To help you generate traffic and sales, we’ve put together four Pinterest content strategy tips to help you cut through the clutter and advertise your products.

1. Know Your Keywords & Popular Search Terms

To generate traffic and revenue, you must generate awareness of your product pins through proper keywords and pin descriptions. Think like an SEO strategist. Wait, what is SEO? Search Engine Marketing. It’s a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Check out the Moz beginners guide to SEO here and get familiar.

Once that’s out of the way, align your Pinterest profile, boards, and pin descriptions with the popular search terms under the umbrella of your products or services. If you align with the key terms, your pins will also show up in related or recommended pins. Not sure how to find keywords related to your product? Try the Pinterest search bar as a starting point. Type in a keyword and see popular associated searches.

Not only will you be found on Pinterest, you’ll also be found via the major search engines, like Google.

Additionally, artists who have their own professional website with ecommerce capabilities should consider adding Product Pins. Product Pins update keyword text directly from your website, which makes it easier for Pinners to find information about things you sell by including color, style, pricing, and availability. Alongside increasing searchability, Product Pins also enjoy more prominence on Pinterest feeds by offering eye-catching branding icons and bolded text.

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DIY: Wooden Village Advent Calendar

On my to-do list this week: Find bits and bobs to fill my advent calendar with. That and eat leftover pie, of course. Here’s an advent you can put together in a couple of hours and enjoy all of December.

diy advent calendar
diy advent calendar

Click through for the step-by-step instructions

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DIY: Cork Tile Christmas Card Display

Written by Melanie Blodgett of  You Are My Fave

The annual flurry of Christmas cards and holiday cards is getting underway, and if you’re looking for a clean and modern way to display the season’s greetings, check out this easy DIY project using painted cork tiles.


DIY Christmas Card Display: Painted Cork Tiles

Click through for the step-by-step instructions

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2016 Holiday Gifting Challenge: Special Prize Winners

We’re excited to announce the Special Prize winners of the The 2016 Wrap It Up Holiday Quickfire Gifting Challenge! Throughout the year, Minted customers look for unique gifts for their loved ones for a variety of gifting occasions. Calendars, notebooks, day planners, and address books are the perfect presents for recipients of all ages or even as a treat for oneself. We can’t wait to see these gifts in the hands of our customers!

Out of the Box Award

For the freshest, most original design you wouldn’t find anywhere other than Minted.
Rainbow Geode by Alexzandra Fajardo


Perfect Picture Award

For the best design that incorporates 1+ photographs.
Botanica by Laura Hankins


Gentleman Award

For the most unique design that would appeal to a man in your life.
Starboard by Susan Brown


VIP Award

For the most creative design tailored to an important gift recipient (i.e., father, mother, grandmother, grandfather, best friend, teacher, daughter, son, etc.).
Old School by Sara Berrenson


Location Award

For the design that is evocative of a general location (i.e., beach, mountains, etc.) or specific place (think iconic landmarks or states).
Charleston Doors by Jenny Batt


Hobby Award

 For the most unique design customized for the hobbyist in your life (i.e., the chef, gardener, music lover, traveler, sports fiend, etc.).
Travel Essentials by Rio Grange


Minimalist Award

 For the most striking clean, modern, minimalist design.
Elegance by Kaydi Bishop


Inspiring Typography & Quote Award

For the design that incorporates the most interesting typography and/or inspiring quote.
mountains by Sweetgrass Paper Company


Forever Young Award

For the best design suited for younger kids (ages 5-10).
nutty nutcrackers by Tonia Dee


Let’s Hear it For the Boy Award

For the best design for a school-aged boy (ages 5-18).
BEAST! by jomolo


Corporate Award

For the most unique design that would work well as a corporate gift.
Painterly Plaid by Sarah Brown


Curvilinear Award

For the best design that puts a name on a curvilinear path.
Outside the Lines by JeAnna Casper


Newbie Award

For the best design from a first-time entrant.
Modern Holiday Trees by Angela Rekucki

 

Congratulations, winners!


Published November 28, 2016

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2016 Holiday Letterpress Challenge: Special Prizes

We’re excited to announce the Special Prize winners of the Hot off the Press Letterpress Holiday Photo Card Challenge! In this Challenge, we looked to our talented Minted artist community to come up with highly original designs that spread holiday cheer and love and allow our customers to express their own unique personal style.

Make an Impression Award

 For the best design featuring chunky text or design elements that show off letterpress best – bold text or thick lines or design elements.
classroom plaid by Annie Montgomery


Faux Full Bleed Award

This award is for the design that best gives the impression of a full bleed photo (even though it’s not).
Bright Starburst by Ling Wang


Visionary Award

For the most unconventional, unique design in the challenge that you couldn’t find on any other site. This design exemplifies the kind of design risk-taking Minted is looking for.
Abstract Outlines by Katie Zimpel


Not Your Grandmother’s Letterpress Award

Design that incorporates edgy design elements, bold colors, or other designs that are not typically seen in letterpress.
Birch Band by Baumbirdy


Holiday Elegance Award

Design that says “holidays” in a fresh yet classic way.
Sprig of Pine by Erin Deegan


Oh Come All Ye Faithful Award

Most striking religious holiday card design.
Hallelujah! by Olivia Goree


Cheers Award

Most original New Year’s card design.
cheerful snowflakes by Everett Paper Goods


Multi Photo Award

Most unique design that showcases multiple photos in an original way.
LEDA by Melanie Kosuge


Holiday Birth Announcement Award

Best letterpressed birth announcement design that someone would also send as a holiday card.
Grecian Crown by Annie Montgomery


Newly Married Award

Best holiday design that celebrates a newlywed couple.
Floral Frame by Erin Deegan


Published November 25, 2016

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10 Holiday Cards and Christmas Cards That Inspire Hope

The holidays are usually chock-full of cheerful celebrations, joyous occasions, and festive spirit — but what if not everyone on your mailing list is feeling very merry this year? After a contentious presidential election year in the United States, some people are opting to send Christmas cards and family photo holiday cards that focus on messages of hope, peace, and warmth. These messages will be welcomed by all friends and family, including those who are elated by the recent election and those who feel less celebratory. Here are 10 Minted Christmas cards and other holiday cards that celebrate togetherness and humble compassion.

Fanciful Pheasant” Holiday Card by Erin McManness of Atlanta, Georgia

Erin McManness says her design aesthetic tends to focus on florals, but for “Fanciful Pheasant,” she aimed to experiment with drawing simple, more geometric shapes. “Birds are a beautiful symbol of peace around the holidays, so I felt it was appropriate to incorporate them as well,” she says of her holiday card design. “I love Scandinavian-inspired design, and have been trying to infuse the ‘beauty in simplicity’ idea into my work lately. The principles of balance, unity, and symmetry were especially important in this design, as it focuses on a message of hope and peace.”


Together” Letterpress Holiday Photo Card by Kelly Nasuta of Cape Coral, Florida

Kelly Nasuta designed “Together” with her large, close-knit family in mind. “I wanted that message of togetherness to shine through because it’s really what makes this time of year so special and memorable,” she says. “My family is loud, rowdy, chaotic, and crazy, but there’s no one else I’d rather be with at the holidays.”


Lettered Peace” Foil-Pressed Holiday Card by Makewells of Fort Lauderdale, Florida

A modern take on a classic message, “Lettered Peace” is by Megan Wells, the artist and illustrator behind Makewells.


Floral Peace” Holiday Card by Baumbirdy of Chicago, Illinois

Sarah Baumgardner and Carolyn Doogan are best friends who look like sisters, and the duo behind Baumbirdy, the design team that specializes in bold, dramatic design. How do they keep their own peace, working side by side? Read their advice for creative collaboration.


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2016 Holiday Party Invitations: Special Prizes

It’s time to eat, drink & be merry! Minted customers are planning fun, festive affairs and we looked to our talented community to bring fresh, unique custom party invitation designs to the table. We’re excited to share the Special Prize winners of The 2016 Eat, Drink, & Be Merry Holiday Party Invitation Quickfire Challenge!

Out of the Box Award

Most unique holiday party invitation you wouldn’t find on other sites.
Wreath of Plenty by Haley Mistler


Bold Award

Boldly designed holiday party invitation that communicates a modern spirit through unique colors and modern, even edgy design.
Overlay by Genna Cowsert


Down to Business Award

Best invitation for a corporate/business holiday party.
Grandiose by Jennifer Lew


Modern Elegance Award

Best design that is traditional and elegant but still fresh.
Winter Evergreen Soiree by Kate Ahn


Home for the Holidays Award

Best invitation that celebrates a housewarming party for a new home.
Our Holiday Housewarming by Rebekah Disch


Make me Laugh Award

Funniest party invitation.
Let’s Get Basted by 24th and Dune


Auld Lang Syne Award

Best New Year’s party invitation.
New year jazz party by Ana de Sousa


Traditional Colors Award

Best design that uses traditional holiday colors like red and green.
Decking the Halls by Kelly Nasuta


Give Thanks Award

For the best Thanksgiving Party invitation.
Classy Turkey by Dana Beckwith


Spooktacular Award

Best Halloween Party invitation.
haunted house by Morgan Kendall


Love is in the Air Award

Best design for a Valentine’s Day party award.
Party Hearty by Baumbirdy


Engagement Award

Best design which doubles as an engagement party invitation.
be married by Owl and Toad


Newbie Award

Best design from a first-time entrant.
Mr. Cat’s Ugly Sweater by Lissabeth Anglin


Published November 23, 2016


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A Day in the Life of Minted Artist Carly Reed Walker

Written By Carly Reed Walker
Portraits By Courtney Bowles Photography

6 AM: I’m somewhat of an early riser, rarely sleeping after 6 in the morning. It works well for me, because I find those early morning hours are my most calm, quiet, and productive. I try to start each morning with yoga. Usually that means practicing in my living room, but I just started a prenatal yoga class that I love — I’m 20 weeks along! I’ll have breakfast and coffee with my rescue pup, Buster, and husband, if he’s home (he has an irregular work schedule as a locomotive engineer). Buster is an adorable little beagle mix that we adopted from a great organization called the Richmond Animal League, where I volunteer regularly. I also spend a little time on Instagram before I get to work for the day, but don’t we all?

Gala” is my favorite holiday card I’ve created for Minted. I love how modern and editorial it is.

8 AM: I like to sit down at my desk between 7:30 and 8:00 a.m. to get organized, which is somewhat of a challenge for me. I have an amazing office/studio in our house. It’s a dream to get to work and create there every day. When we purchased our home in Richmond, Virginia, last year, my very generous husband agreed to give me the largest room in the house for work. It doubles as an office and meeting space for clients. I’ll start things off by going through emails and making a to-do list for the day, which tends to be a little scattered. From there, I get to work designing whatever is on said to-do list. My workload is balanced between wedding stationery clients, branding projects, and other stationery/design work like Minted. It’s a challenge for me to focus on several different projects, so I take frequent breaks away from the computer to snack or take Buster for a walk through our neighborhood.

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