Minted designer Nicole Armstrong of Penelope Poppy, who’s based in Pittsburg, Penn., shares the vision and creative process behind her brightly patterned wedding invitation “Boho Ikat.”
What was the inspiration behind this design?
I was very inspired by the brightly colored bohemian weddings that I had been seeing and wanted to create a design that embodied that look and feel. The super bright colors are a bit of a departure for me but it was fun to explore different palettes and capture vibrancy. A good friend of mine was getting married the same time as I was creating this invitation and she was a big inspiration, too—she even helped name the design!
Describe your creative process – from initial idea to end result.
Sometimes I get inspired by an idea and sit down and start hashing it out. Other times I am sitting at the computer, knowing that I need to create something. I just start messing around with different ideas and there is a lot of morphing and transforming that happens as it begins to shape. When it comes to designing, I am a “feeler,” everything that I create is based on instinct, no so much the rules of design. To complete a project, I need to get it to a place where it just feels right to me.
What are some challenges you faced as you were designing?
One of the biggest challenges with “Boho Ikat” was the color palette, I was concerned about getting it just right. I really wanted that vibrancy to come through and to have playful colors that complemented each other nicely without coming off like a rainbow tie-dyed shirt. That’s why I chose a palette of hot pink, teal, mustard/gold. I wanted to convey the fun spirit of a boho wedding and these colors worked perfectly.
Describe the type of bride or wedding you imagined this design would complement?
Let me paint the picture for you: The wedding takes place in the desert, with mountains in the distance, lots of bright florals, succulents, cactuses, brass accents. The bride is wearing a floral crown and a lacey, bohemian-style dress and her groom is casual, maybe wearing a fun tie. Think: feathers, dream catchers, terrarium centerpieces, and macramé.
What wedding trends do you love right now?
I am a huge fan of brides who can pull off a completely cohesive event without being too matchy-matchy. Different patterns and colors. I love bridesmaids in mismatched bridesmaid dresses. It just looks so much more personal and interesting and less “cookie cutter.”
How did you come to design for Minted?
I loved designing wedding stationery and was so excited to find a community with such beautiful and inspiring work and couldn’t wait to become a part of it. I submitted pieces for my first wedding invitation challenge back in 2010. Six years ago! I love the company and appreciate the community and level of detail that goes into every aspect. Minted does everything with excellence and with a genuine and sincere work ethic—something I strive for in my own work.