We tend to encourage out-of-the-box thinking, but for a fun summer project, we’re thinking about the inside of the box. We invited a small group of Minted Artists to get creative with Minted shipping boxes. The result? #MintedBox, a collection of eight interactive designs, including an astronaut by Bob Daly, rocket ship by Jessie Steury, and hot dog by Kayla King. This summer, customers who order stationery products will receive their products in one of the #MintedBox designs, in honor of Minted’s community of independent artists.
This is project #001 of the Minted 100
The Minted 100 is an ongoing series of projects by Minted to promote collaboration among and between our community and customers. Projects will vary between big and small, but always focused on independent, creativity-first thinking.
#MintedBox cactus design by Pistols, worn by Avery, the daughter of Mary-Kevin Stuart, Minted’s Senior Merchandise Manager, Baby + Kids.
#MintedBox Social Media Campaign
We’re encouraging customers to show our community how far their art has traveled with the #MintedBox social media campaign and contest. Get your creative juices going and take a fun photo of yourself with a Minted Box to post on Instagram with the hashtag #MintedBox. Tell us where you are, and we’ll put you on the Minted Box Map on Minted.com. We’ll award prizes for the first in your state to post, the furthest away from the artist to post, and many more.
#MintedBox ice cream truck design by Susie Allen, sported by Delaney, a friend of Karen Zinn, Minted’s Head of Catalog.
Susie Allen shares a few insights about her #MintedBox ice cream truck design.
Minted: Have you ever done anything like this before?
Susie Allen: No, and I’m excited to see it in person. One thing I love about working with Minted is the variety of new materials and genres I’ve been able to experiment with, from customizable art prints to fabric/home decor — and now interactive boxes.
Your ice cream truck design is really clever. How did you approach the concept?
When I got the assignment, one of the suggested themes was an ice cream truck, based on my “Ice Cream Truck” custom art print. I really loved the idea, but I knew it was going to be a challenge to make it into a character with a face, and an image that extended down the length of the box. When I hit on the idea of a whimsical map-like scene winding through different landscapes, it really clicked with the idea of the boxes traveling all over America. There was still a bit more box to fill, so I added some optional cutout props to up the interactive factor.
“Ice Cream Truck” custom art print by Susie Allen
What did you learn from the #MintedBox project?
That limitations can actually be super helpful for the creative process. The map-like scene (complete with happy sun) is my very favorite part of the image, and it’s not something I would have conceptualized without the challenge to make use of such a long, narrow space. I was initially very nervous about the color restrictions — only three Pantone colors (plus the white background) to make a fun image that really pops. That limitation forced me to make decisions I typically wouldn’t (like red/pink trees and lakes) and to incorporate texture into the illustration in different ways than I normally do. This project has really changed the way I look at color, and I’m excited about using some of the new tricks I learned in upcoming work.
About the Author: Amy Schroeder, Minted’s Community Content Manager, founded Venus, the magazine about women in the arts and DIY culture, and has written for Etsy, West Elm, and NYLON. Connect on Instagram @thevenuslady.