Minted designer Simona Cavallaro, who lives and works in San Jose, Calif., takes us through the creative process for her modern, brushstroke-patterned “Abstract Union” wedding invitation.
What was the inspiration behind this wedding invitation?
I love combining contrasting trends together in interesting ways. Here I wanted to create something that felt chic and sophisticated with a fresh and unexpected look. I think the result is classic with a twist.
Describe the couple that might choose this invitation for their wedding.
This design is for the couple that wants elegance but with an unexpected twist. Maybe the wedding venue is an old urban loft instead of a ballroom. Or the couple opted to use succulents instead of flowers at the event. I want my design to set the tone and hint to guests that there will be something special at the wedding.
What wedding trends do you love right now?
I feel like weddings are becoming less about tradition and more about what makes a couple unique. Personal touches are apparent all throughout the details of the ceremony and reception which makes weddings feel more bespoke, no matter the budget. I guess I would call this “the anything goes trend.” And I love it!
Describe your design process, from initial idea to end result.
Here is my typical process: A fantastic idea pops into my head while I’m driving, sleeping, showering, or doing something else that prevents me from writing it down. I repeat the idea in my head until it no longer makes sense, then I forget it altogether. I finally get to my workspace, clear my mind, relax, and start playing with paint on a blank canvas. Usually I’ll get a totally unexpected result that will naturally spark a new—even better—idea. And I just go with it.
In this case, it was the combination of rough brushstrokes and organic dots that really spoke to me. Once I finish painting, I scan and start working with the art on my computer by pairing it with typography. I really believe that type can make or break my designs, so I probably spend way more time setting type than any other part of my design process. The final thing I do is get feedback to make sure I’m not completely off with what I’m trying to achieve.
What were some challenges you faced while designing this invitation?
The most challenging thing with this design, and probably most of my others, was narrowing down the color options. I love playing with color and being limiting to only six different palettes is really hard! But I tried my best to choose a broad range that will appeal to different couples.
Tell us about your workspace.
I like to say that I have a mobile or traveling workspace. I have a designated space set up for working, but most of the time I find myself getting more work done if I’m open to moving around. Sometimes a coffee shop can be the most productive place in the world, other times my dinner table might become my painting studio. The couch, the floor, my patio, even a picnic table at a park have all been my workspaces at some point. The more open I am about how I work, the more opportunities I make for my creativity to build.
How did you start designing for Minted?
I was at a point in my life when I needed to nourish my creativity or I would burst. Minted allowed me to do just that. I was able to create and design based on my inspirations and talents, join an amazing network of designers, make new friends, and literally infuse my life with the creative fuel it was craving.
More from Simona Cavallaro:
• Simona’s Minted Store
• Simona’s Website
• Simona’s Instagram
More from Minted:
MORE AFTER THE
• Wedding Invitations
• Save the Date Cards
• Wedding Websites