neutral territory.

By Victoria Smith of sfgirlbybay.

Creamy-colored neutrals are back in a big way. I think it has to do with the popularity of the souk and flokati rugs that are popping up every where I look. The vintage Moroccan Boucherouite and Ben Ouarain rugs are a hit, too and even the cowhide. All these warm, fuzzy textiles seem to have influenced the decor that surrounds them and rooms are being designed without a lot of color, per se, but a multitude of rich creamy, white hues and textures. Makes me want to curl up with a cup of hot cocoa and read a good, long book.

I love this Souk rug paired with very soft, pale gray. This is the beautiful home of Amelia Widell from Lovely Life.

A Souk rug and an updated Army cot looks so great in this neutral space  in Elle Decor this month taken by Jonas Bjerre-Poulsen who is an architect and photographer.

I love the rattan touches and the paper lantern with that big Flokati rug — makes this room feel almost like it’s outdoors, photographed by Daniella Witte.

This textured rug is phenomenal, from the pages of Harper’s Baazar and their feature on NYC’s The Apartment. Love the paintings, too – just floating there like beautiful, pale ghosts. It’s all stunning.

This cowhide looks wonderfully warm on those white wood floors in a vintage-industrial home from Atelier Rue Verte.


Find more of Victoria on her blog.

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