Minted Holiday Cards + West Elm Accessories.

When your friends’ beautiful holiday cards start arriving at your home, how do you artfully display them? Everyone we know is seeking a solution, and we set out to provide one.

We asked the designers on our team how they would display holiday cards in their own homes. We were obsessed with the gorgeous ornaments and accessories in West Elm’s catalog this year (particularly the mercury glass votives that reminded us of our holiday advertising shoot at blogger SFGirlByBay’s house), so we asked West Elm to provide accessories to us for this post. They kindly agreed!

MODERN CRAFT BOARD: Inspired by West Elm’s Merry + Bright Collection.

This display conveys festivity and warmth, and is great for displaying many cards. It is cheerful and crafty and is perfect for offices, dens, great rooms, kitchens, and foyers. Best of all, it fits virtually anywhere, no matter how small the space. You can also make a statement by displaying a series of these modern craft boards—each focused on a different theme or color.

THE DISPLAY: The cards are pinned to the board with circle pins. All of the felt snowflake and Christmas tree ornaments that give the board dimension and texture are from West Elm.

THE CARDS: Use the envelopes and liners of holiday cards to create a ‘mat’ around each card. Minted’s kraft envelopes and patterned envelope liners add visual interest and a ‘craft’ feel.

TIPS TO Do It Yourself:

• The linen pinboard is modeled after one available at Pottery Barn. In this case, our styling team used spray adhesive to cover an extra thick piece of foam board with linen. The excess was wrapped neatly around the back and secured with strong tape.

• The pins are Tim Holtz Ideology Memo Pins and were found in the craft section at Aaron Brothers Art Supply.

SILVER FROST GREETING TREE: Inspired by West Elm’s Shimmer + Shine Collection.

We love how this unexpected arrangement provides the perfect canvas to display your holiday cards. Perfect for tabletops, foyers, holiday sidebars and coffee tables, it artfully turns everyday objects into a real focal point.


Branches covered with glitter are arranged in a glass vase. The overall footprint is framed with a lacquer tray, and mercury votives and felt snowflake ornaments are added to complete the montage (thicker branches and all accessories available at West Elm).


Cards with simple typography and classic colors, such as big & merry, noel stardust, and cheers happy new year’s card designs, are great because they really stand out when displayed.

TIPS TO Do It Yourself:

• Affix your holiday cards to the tree using miniature wooden clothespins for a chic rustic look (the clothespins are available at Michael’s).

• This montage works because everything is united by a silver color, and the whole display is itself contained within a beautiful tray.

• When adding additional elements to complete the display, like votives, keep in mind that odd numbers work best when adding accessories to your display.

• Don’t overdo it; in this size arrangement, just a few ornaments create a perfect finishing touch.

SHIMMER AND SHINE: Inspired by West Elm’s Shimmer + Shine Collection.

A mirrored surface, combined with shimmery ornaments and garlands, presents a rich, festive backdrop for holiday cards.


We draped reflective garland across the mirror and used round clips to attach the cards to the garland. The mirrored garland, glitter snowflake ornament, and mercury votive holders are all from West Elm.


Cards printed on Minted’s Pearlescent paper reflect the light of the season and are perfect for this shimmery display.

TIPS TO Do It Yourself:

-Use a light wire to gather the garland and strong tape to attach it to the back of the mirror. Then round silver clips attach the cards to the garland.

-Don’t worry about overlapping cards—it gives a great, layered result.

-If possible, display the mirror or tray in front of a similar color or texture.


J.Crew’s Jenna Lyons Chooses Her Favorite Minted Holiday Card, Featured in Catalog

There’s just one special prize from the Sending Good Cheer Holiday Challenge that we have yet to reveal and in this case we really did save the best for last! It’s the Judge’s Pick from Jenna Lyons, the Executive Creative Director and President of J.Crew, who was a judge in Minted’s holiday card challenge. By bringing unique, colorful, and eclectic style to millions of women, Jenna has become a design icon to our generation.

Jenna Lyons in her NYC office (see the Minted envelopes on her desk!).  Courtesy of Martine Fougeron.

Out of close to 2300 submissions, Jackmove’s “Etched” is Jenna’s pick for her favorite holiday card. Jenna said this about the winning holiday card: ” This design is cool and modern. I love the simplicity—it’s exactly what I want from a holiday photo card.” A huge congratulations goes out to Jackmove’s Jack Knoebber for this top honor. Not only does Jack receive the special prize, his design has been featured in “Jenna’s Top 20 Wish List” in J.Crew’s November catalogs as well as on their website. You can buy Etched exclusively here at Minted.

Here’s the card with a picture of Jenna and her brother at left (yes, we know it is unfair that some people are both talented and good-looking).

Jack was ecstatic about this win and the exposure that he will receive from the feature in J.Crew’s catalog and on the J.Crew site. “I was shocked for a while. I didn’t realize the impact and exactly what that meant at first,” says Jack. “Having Jenna pick my card is a huge honor, and I’m still somewhat in disbelief that mine was picked out of so many great designs.”

We decided to take this partnership one step further by teaming up with a charity that both Minted and J. Crew feel strongly about. This holiday season we will be donating 15% of gross profit from the sales of “Etched” to Teach For America. Teach For America’s mission is to eliminate educational inequity by enlisting our nation’s most promising future leaders in this effort.  What could be more important to our country than improving educational opportunities for everyone?  I have a strong belief in this, as a product of an American public school (Chevy Chase Elementary School and Bethesda-Chevy Chase High School, in Maryland).

During Minted’s collaboration with J.Crew, I had the good fortune of taking a tour of J.Crew’s offices in New York. I admired how entrepreneurial the J.Crew culture is.  You can visibly see how the company is innovative, resourceful, and has a sense of adventure akin to a smaller company; it is no wonder that the company consistently produces design that influences and frankly blows away the assortment at other companies across the apparel industry.  Boards line the hallways filled with great fabrics and inspirations, much like the Minted offices.  One of the biggest mysteries: I am still trying to deconstruct how Jenna’s pinboard manages to combine lots of things and incredible chicness at the same time (you can see it in the picture above).  The J.Crew visit was one of the most fascinating corporate office visits I have ever had.

We’re thankful to J.Crew and to Jenna herself for taking the time to help bring the work of our great designers to homes around the world this holiday season! You can read more about the collaboration here. In the meantime, I’ll be looking forward to getting my J.Crew catalog – to see Jack’s design, but also to do some shopping for droolworthy gifts!


The Twilight Wedding: Bella & Edward’s invites.

For those of us who are Twilight fans, the wait is finally over: Twilight: Breaking Dawn Part I hits theaters this week. A few of us at Minted (OK, perhaps just me) are anticipating the wedding scene, where Bella and Edward promise themselves to each other forever.

Kevin Winter/Getty Images

Will Bella’s mom realize that Edward is a vampire? Will Jasper be able to hold himself back from snacking on the human wedding guests? What song will their first dance be to – Edward’s favorite, Debussy? Many questions will be answered. In honor of Twilight, we asked Minted design community members to have some fun submitting Twi-themed wedding invitations in our latest wedding invitation design challenge. Here are a few of the designs they came up with – you can vote to tell Minted to sell these designs by clicking here:

Would it be the elegant geometrical for time and all eternity by j. bartyn design?

Or perhaps after sunset by Kristen Smith? Dark, classic, yet with a touch of grunge?

Jody Wody’s Luna captures the night setting in a highly romantic way.  The inky blue somehow conjures an era gone by:

I could also see dark romance by Heather W. being a likely possibility. Aren’t those polka dots against the spooky streaked sky an awesome combination?

Love immortal by Erin Pescetto seems just about right in so many ways… a love immortal, set in a castle, dancing in the dark. The square design works well here, too.

And then there’s Sink Your Teeth Into It by Kristin D, which is anything but subtle!

Again, not so subtle, but this is not your normal wedding! Blood Thirsty by Angela Chih.

Old Parchment by Elaine Stephenson really captures the show’s historic vibe.

Era gone by Pixelpackinmama Design also has a historic vibe, but is a lot more mainstream.

Solstice by Alex Elko really nails dark yet feminine.

I love how Elaine Stephenson has bound for eternity set at twilight in a cemetery.

Also in the black, white and red vein, Jacqueline Dziadosz’s True Love.

The font in delightfully dark by Moe and Me is just that–delightfully dark!

Shari Margolin’s love eternal is a much different take. It does seem like red, black, and white is the color palette most people think Bella will be working with!

Roses are a nice addition in Krista Eitsert’s Twilight Nuptials.

And some spiderwebs from Katherine Jakubowski in vampire bat wedding!

And we’ll conclude with Paper Dahlia’s use of black, white and great typography in her eternal love.

I loved seeing all of your creativity on the Twilight front! A big personal thank you to all of our talented designers who participated.  Now I am off to buy my tickets for Friday night…


Our Real Simple Ad Hits the Stands

Our November Real Simple Magazine ad hit the stands late last month and we’re thrilled to be able to share the final ad and a few behind the scenes photos. We shot on location in San Francisco at the beautiful home of Victoria Smith, the creative tour de force behind the ever inspiring design and lifestyle blog sfgirlbybay.

“All the Stops” by Campbell and Co. and “Noel Stardust” by j.bartyn design.

It was a great feat to decide on just two cards to shoot for the ad. This year’s holiday assortment provided us with so many incredible choices. In the end, we went with “All the Stops” by Campbell and Co. and “Noel Stardust” by j.bartyn design. We love the contrast between the two styles and the pop of red so nicely complemented by Victoria’s mostly black and white home.

Annie Clark and me having fun with holiday cards on location.

Suzanne Shade, Minted’s Creative Director, art directed this ad and our holiday ads from last year. She has the innate ability to pull ideas out of my head without my needing to say a thing. It’s really wonderful to be in absolute agreement when it comes to how we see the Minted brand. While last year’s ads captured the lightness of Minted, this year we wanted the feel to be elegant and sophisticated, like a chic dinner party.

Suzanne, hard at work in Victoria’s kitchen during the shoot.

Suzanne had this to say about the process, “My inspiration for the ad was my friend Victoria’s house and a shot she put up on her blog, sfgirlbybay. To me, the most fun was bringing that to life, and giving Minted the same relaxed elegance and wit that so many of her fans adore (including me!) We shot this with natural light and very little retouching. Our photographer, Annabelle Breakey, was joking during our scout: ‘This spot is so beautiful… all you need me to do is push the shutter.’ We had a ton of fun that day.”

Victoria’s Mantle. The backdrop for the Real Simple ad.

Victoria’s home is incredibly beautiful. We had a great time chatting with her about her decorating choices and eclectic style. What strikes you the most when you walk in her door is the contrast between her white furnishings and black chalkboard walls. Victoria said that she loved the dramatic difference between the two colors and the way the chalkboard walls look when you write and erase. The gorgeous mantle in Victoria’s home was the perfect backdrop for the ad. We were shocked to learn that the mantle was a recent addition to her home. She calls it her “DIY Fireplace” as she found it at Mega Salvage in Berkeley, brought it home and painted it herself. We’re so inspired.

Finding just the right accents for the cards was a lot of fun. Victoria picked up this sweet little reindeer at the Alameda Flea Market. The Alameda Flea Market is the destination for Bay Area antique enthusiasts.

We hope you enjoyed this peek behind the scenes. We thank the Minted Design Community so much for their amazing contributions to an already wonderful holiday season. Check out their beautiful Minted holiday cards here.