We thought your might like to see some pictures from our S.F. meetup at Space Gallery on Polk Street. With dozens of people in attendance, it was probably our biggest, meet-up yet outside of the National Stationery Show.Comments Off on SF Mintie Meet Up
Sometimes things are just meant to be! I recently moved to Hong Kong (where Minted has been nice enough to let me continue to work remotely). Soon after we moved here, I met Mitra who had moved here literally the week after her wedding back in Los Angeles, which was just featured on Style Me Pretty. (Can you imagine planning both a wedding and a trans-continental move?!) In light of their upcoming move, they had people sign luggage tag stickers instead of signing a guest book. What a great idea!
So when Mitra was looking for thank yous, Minted had literally the perfect ones for her: Souvenir Suitcase by Hoodoos & Pancakes.
Seriously, how perfect is that?!
Today we are lucky enough to have Rachel Simonsen, the creative genius behind Alethea and Ruth with us today. I know you’ll love learning about her close relationship with her sister, how she’s breathed fresh life into florals, how the Minted community helped her claim first prize in our most recent wedding invitation challenge, how she’s inspired by outfits, and what she does during the day. That’s a long-winded way of saying Rachel is truly incredible so enjoy your time with her!
Let’s start with names, How did you come up with the name Alethea and Ruth?
My sister and I started a blog under the same name, and while I’ve done all of the designing for minted thus far – she’s a huge part of where I find inspiration and is my sounding board for mid-project questions. Alethea and Ruth are our middle names.
When did you first realize you wanted to be a designer?
I think since I was little and couldn’t stop drawing – even when I shouldn’t have been. I always answered the question of what do you want to be when you grow up I with something art related. Specifics ranged from interior designer to computer animator (toy story was very powerful to my small self) – I loved computers, so graphic designer was just sort of the natural progression of my passion for art.
Do you have any formal design training?
Yep – I have a BFA in graphic design
How would you describe your style?
Funky, whimsical, full of lots of color and pattern
What is your normal workflow or process like?
I’ll brain storm – talk with my sister – who is also an artist, look through sketchbooks, maybe doodle a few ideas and then start working on the computer. I start with a single illustrator document and work on a bunch of ideas at once – it gets crazy messy, but it’s all in one place and I can everything better that way. Then I edit by pulling the best parts out on separate documents and fine tune them.
How many iterations does it take for a design to become final?
I think it’s different every time – some designs just work right away. But on a whole for every design I finish, I have three other ideas, sometimes related – sometimes not –that don’t make it off that first ‘idea’ document. Either they weren’t strong enough, or too similar to other better designs, or I just ran out of time to work it out.
What tools, techniques, and mindsets do you find absolutely essential?
Hand drawing things first, a scanner and my wacom tablet – I love my wacom pen.
What are the easiest and the most difficult aspects of the design process?
Easiest is brainstorming – Hardest is editing.
Your flowers are awesome! Banners and Branches and Celebrate Florals are amazing. How do you go about creating them??
Thanks! I’m a compulsive doodler – constantly drawing on one of my many sketchbooks / moleskins / paper stacks. And I love florals – they’re what I draw when I’m not even thinking about what I’m drawing, so I always seem to have a bunch of ideas to start with when it comes to flowers. I have a few illustrator documents of wacom tablet drawn flowers that started in my sketchbook. I’ll pull those up when I’m working on an invite that needs flowers.
I am happy to announce the judge’s awards and runner-ups from our business card challenge guest judge Alexis Swanson, the design and PR maven behind her family’s Swanson Vineyards and the creative force behind her cheery blog. Her judge’s award goes to time for a trim by i heart design studio. Alexis chose it because of its “wonderful combination of modern and old time typography, plus it’s great colors.”Comments Off on Business Card Guest Judge Alexis Swanson’s Award
A big thank you to the hundreds of people who participated in our wedding invitations giveaway!
I’m so excited to announce that the winners of our 2nd Annual Incredible Wedding Invitations Giveaway are: Sherry Hart and Maude Leroux. Sherry and Maude, please email us at email@example.com to redeem your prize. For everyone who didn’t win, from now until April 4th, enjoy 15% off all wedding stationery with the code SPRING15. We’re so happy to be Facebook and Twitter friends with you all now so please stay in touch!1 COMMENT
We were beyond thrilled to have three of the biggest names in the blogosphere guest judge our February Showers Challenge. I’ve had the great privilege of meeting them all in person and let me just say that they are the classiest, wittiest, prettiest, sweetest, most fun ladies ever. And their taste is impeccable, as their very popular blogs attest to, so I know you’re as excited as I am to hear which designs caught their eye in the challenge and why they liked them… so without further ado:
“For me, this design won by a landslide. Not only is it beautiful, but it’s incredibly well thought-out. Most invitations are promptly recycled after the event, but this design will be long-treasured by the lucky couple in the form of a recipe card. Genius, and what a memory for the bride and groom!”
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We were quite pleased with the turn-out. Everyone was so excited to meet fellow Minties and business cards were a-flying!
(From left to right) Adam Lorber, Crystal Stansil, Allison Brennan of the Social Type, Annie Clark, Erin Welles of SunnyJuly, Patsy Henspetter of Aspacia Henspetter, Renne Pulve of Smudge Design, Chanda Alicanté Mariam Naficy, Ree Jae of Chi and You, Taleen Bedikian and Rhonda Hesse9 COMMENTS
Imaginative? Check. Unique? Check. Gorgeous? Check! The February Showers Design Challenge assortment put forth by Minted designers was simply unparalleled. Congratulations all! Here are the Special Editor’s Picks and the Runners Up in each design category: “Customer Favorite”, “Best Over-The-Top-Pretty-While-Still-Modern Design”, “Best Couple’s Wedding Shower Design”, “Best Couple’s Baby Shower Design” and “Best Design from a Minted Newbie”. See what Mariam (Minted Founder & CEO) and the Minted design staff have to say about all these stunning designs!
Congratulations to Moglea – this design, Prairie Tale, was voted #1 by Minted customers! We agree wholeheartedly. This is a beautiful modern interpretation of sweet animals welcoming a new arrival, with composition and color making this design unusual and unforgettable.
Here are two other designs that were in the ‘top 10’ of what Minted customers loved:1 COMMENT
It only happens once a year–when we launch our Spring 2011 Wedding Collection–so I’m very excited to bring you our 2nd Annual Incredible Minted Invitation Giveaway. This year we are doubling our prize; offering not just one full invitation suite for 100, but two full suites for two lucky brides, valued at $700 each. Our invitations start at just $134 for 50.
There will be double the winners because after the recent launch of 175 new designs, we know have double the assortment offerings, which is beyond exciting! Minted was the first online retailer to introduce stunning embellishments–like our backers, envelope liners, and skinny wrap address labels–which are all included in this giveaway.
Anne-Marie of the wonderfully inspirational wedding blog Perfect Bound has been one of Minted’s earliest supporters. And so we were just thrilled when we heard of the birth of her first son: Harrison James. We were equally thrilled when she decided to go with a Minted birth announcement.
Like many parents, it was hard for Anne-Marie to decide on the right picture and design combination. But in the end she went with Vintage by Oscar & Emma (above). Don’t you agree that this picture is just unbelievable? The light on his hand, the way his toes are stretched back, the profile of his spikey hair, the texture of the muslin, and the cuddliness of the blanket. He is channeling Moses! I LOVE that it’s a real basket AND that the text fits within it.6 COMMENTS