The devil is in the details

When designing anything involving text there are a million little decisions… I’ve noticed that about half of Minted designers cap the first letter of words and half of them don’t. Some designers like to cap entire words, while others never cap anything. Is not capping rebellious, counter-cultural, or is it just less stressful on your pinkie finger to not have to reach for the shift button all the time?

Some adore the “+” sign, while others are in love with the ampersand, and still others prefer the simple “and.” Some like “seven o’clock” whereas others simply write “7PM”.

The earliest writing had no capitalization, no spaces, and few punctuation marks. This worked for writing up business transactions, but ran into trouble when people began reading aloud. With stationery today, make sure to keep legibility in mind.

These little details are worth paying attention to because they are subtle clues to the recipient of the formality of the event at hand. For example, using unorthodox spelling (drinx for drinks, nite for night, pleez for please) is a way to signal that the event will be casual.

For designers, consistency in these details in a portfolio combines to establish a trademark aesthetic and brand identity. It also conveys a level of professionalism. Even the title of designs can go a long way. Minted designer Andrea of Float Paperie has named all of her designs float + “x”, so float + grazie or float + peace or float + starry, and this helps me recognize anything as hers from a mile away.

float + math

Float Paperie's clever float + math save the date card.

What other details do you notice or think about when drafting text for your cards?

Find more of Natasha on her blog.

  1. I notice the size of the text changes throughout an invite and it makes me wonder why people chose to do that. I assume that the bigger text is what they want to emphasize but sometimes it doesn’t seem right.