What was the inspiration behind this design?
I am very inspired by abstract artwork that invites an emotional response and is open to individual interpretation. “Happy Day” was a way to blend these different ideas to create a modern, unconventional wedding invitation that still evoked the joyful nature of a wedding.
Describe your creative process—from initial idea to end result.
I always begin a new design by exploring and brainstorming multiple ideas simultaneously. This step is usually messy and far from glamorous—I sketch ideas, swatch out colors to visualize new combinations, and sometimes simply create a list of words. These steps often lead to a more concrete concept, which I pursue further by sketching a layout to include type and refining the artwork. Next comes scanning or uploading artwork, tweaking colors if needed, and refining the type even more. This is also when I start thinking about the design’s versatility and what any complementary pieces may look like.
What are some challenges you faced as you were designing?
I initially thought I would paint the background with acrylics—I usually love seeing the textural brushstrokes. But once I started, it wasn’t matching the vision in my head. I wanted something more flat, with a color palette that remained very matte. I switched over to creating the entire background digitally on my iPad Pro, and that gave me the exact look I had been envisioning.
Describe the type of bride or wedding you imagined this design would complement?
While creating, I imagined a completely white, modern venue—an art gallery or loft space with minimal decoration so that color would really pop. But I think this design would be equally at an outdoor event in, say, Palm Springs. Poolside perhaps!
What wedding trends do you love right now?
I love the trend of not following trends (gasp!). I truly think the best weddings are ones that reflect the couple, that embrace and celebrate their individual style regardless of what is currently considered on trend.
How did you come to design for Minted?
I came across an ad for Minted on a blog back in late 2010 or so. I had studied art for most of my life before pursuing what was perceived to be a more stable and conventional career path in college. Feeling rather unfulfilled, I was looking for a way to get back to my more creative roots. I started entering challenges in 2011 and, after a few months, I realized this is truly what I should have been doing all along. Designing for Minted has really brought me full circle in many ways.