Top 10 Tips for Preparing a Design for Minted Foiling

Written by Emily Heaton, Olivia Goree, and Jocelyn Mock

Foil-pressing has been a specialty printing method for years, but is gaining in popularity. The traditional techniques haven’t changed much since the development of this printing method in the late 1800s. Heat, pressure, metal dies, and foil film are used to stamp an impression on paper after the digital elements are printed. Though the stamping process is slightly more automated than it used to be, operators still make manual adjustments to the press to create an even impression for every design. Depending on the size of the foil area, the pressure and temperature of the metal dies may vary across designs; however, a single pressure and temperature need to be applied to each individual design.

This foil-pressed Holiday Card, “Wonderfully Merry” by Annie Mertlich of Wildfield Paper Co. is a great example of a foil-pressed design that prints well. The lettering provides a solid area for foil adhesion while maintaining a hand-drawn feel.

In order to optimize your design for the unique process of foiling, here are the top 10 insider tips to keep in mind while designing foil-pressed designs for Minted:

1. Keep in mind that foil elements may shift up to 1/32’’ (or 0.03125”) in any direction due to the nature of the foil-pressing process.

2. Thin / small foil elements should have a stroke of at least 0.25 pt stroke to ensure proper foil adhesion to the paper.

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15 questions to prompt stationery design critiques on Minted

When asking for constructive criticism from Minted artists, there are varying schools of thought. Some artists prefer to ask broad questions, while other artists prefer to drill down to a specific point.

Longtime Minted artist Phrosné Ras shared her advice on generating critiques. “If you feel something is not working in your design, you should have some idea where the problem is,” says the artist known for hand-drawn elements. Same goes for providing feedback to others—aim to be the opposite of ambiguous. Thoughtful observations and pointed suggestions for improvement are more helpful than saying, “I don’t love it.”

This is an example of how Minted artist Melissa Casey asked for feedback on her submission to the What a Bright Time Foil-Pressed Holiday Photo Card Quickfire Challenge in April 2018. She created a poll to share several versions of the design and asked the question, “My thought with this one was to make it more of an art piece and not so much of a card. I therefore blended the text into the design. Do you think it works or should I make the text more obvious?” Her approach generated a significant number of critiques from fellow Minted artists.

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Special Prize Winners: Bundle of Joy Birth Announcement Challenge

Announcing the Special Prize winners of our Bundle of Joy Birth Announcement Challenge! New parents come to Minted to help share the most special and exciting of news with friends and family – the birth of their little one. We looked to you, our talented Minted community of artists to create designs as unique and special as this precious milestone. Congratulations winners!

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Font Award Roundup: Special Prize Winners

Announcing the Special Prize winners for our Font Awards! These awards are for designs that introduce new fonts and use them in a visually interesting and differentiated way. We’re always looking to the community to help us surface fresh new fonts to add to our Minted Font List. If you have a vision for an amazing design that uses a font that’s not in our font library, feel free to use it in your submission. You can read more about Minted fonts here. A huge congrats to all the winners!

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From This Day Forward Letterpress Invitation Challenge Special Prizes

Announcing the Special Prize winners of our From This Day Forward Letterpress Invitation Challenge! Minted’s letterpress invitations combine the unmistakable luxury of letterpress with innovative design that cannot be found anywhere else. We challenged you, our talented artist community, to show us your freshest take on this premium format. Congratulations winners!

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In the thick of a global journey, Minted artist Shari Margolin feels braver, inspired, and slightly homesick

Minted artist Shari Margolin floats in the geothermal mineral water of the Blue Lagoon in Reykjavik, Iceland. (Photo by Josh Meister)

“We have no clue where we’re going next or how long we’ll be in Colombia—we’re flying by the seat of our pants,” says Shari Margolin, a Minted artist who’s on a stopover in Los Angeles for a few days before embarking on the final leg of a global trek culminating in Latin America. The graphic designer and her husband, photographer Josh Meister, have concrete plans to meet up with Shari’s sister and brother-in-law in Nicaragua in a few weeks, but the rest is sort of up in the air.

After spending eight months trotting around Europe and Asia as part of a “year-long experiment,” the couple’s not too concerned about the unknowns of Latin America. Which isn’t to imply that they embarked on this journey with a completely laissez-faire attitude. They began “loosely planning” and daydreaming five years before they set sail in June 2017 from their home base in Atlanta, Georgia. Shari and Josh saved money, minimized their stuff, found tenants to rent their home, researched the heck out of everywhere they wanted to go, and launched SocietyofEverywhere to document the trip. The impetus? “We’re both slightly obsessed with travel and, technically, we can work from anywhere in the world,” says Shari. She’s a self-employed graphic designer, and Josh is a photographer.

With three months left to go, here’s the story of what they’ve seen, how they’re feeling, and what they’ve eaten so far.

Skógafoss, a waterfall in Iceland that Josh Meister shot at midnight. “We had light almost 24 hours a day when we were there during the summer of 2017,” Shari says. (Photo by Josh Meister)

Minted: You just spent about four months in Europe, four months in Asia, and now you’re about to explore Latin America for the next four months. If you could do it again, would you do anything differently?
Shari Margolin: I’m glad we started with Europe because it eased us in to full-time travel—a lot of people spoke English, and it felt comfortable because we’ve traveled there before. But it was the most expensive region, and if we were to plan the trip again, I’d spend a little less time there and also visit more of Eastern Europe, for the cost savings and to get off the beaten path a bit more.

I’ve heard super good things about Sri Lanka and am bummed we didn’t make it there. A year seems like a crazy long time to travel, but somehow it’s just not long enough, and inevitably, we’re going to miss some good places.

A view from above of a section of falls at the stunning Plitvice Lakes National Park in Croatia. (Photo by Josh Meister)

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Fabric Frenzy Challenge: Special Prize Winners

Announcing the Special Prize winners of our Fabric Frenzy Challenge! We were looking for a wide range of fresh, unique designs  that could be used on everything from furniture and throw pillows to children’s home decor and apparel. Our community of talented artists submitted truly inspirational designs. Congratulations winners!

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What’s it like to be a Minted artist for 10 years vs. 10 months?

Minted has come a long way since the company’s humble beginnings in 2008. What started as a bud of an idea—and Founder Mariam Naficy’s quest to unearth hidden creative talent everywhere—has blossomed into a marketplace that now surfaces the world’s best emerging artists.

We invited two Minted artists with similar—and yet, distinctly different—paths to interview one another.

First up is Amy Ehmann of Design Lotus, a pioneering Minted artist who joined the community 10 years ago during the dawn of the company’s crowdsourced design competitions. The Colorado artist ignited her freelance design business with fellow stay-at-home mom and best friend Tina Furjanic.

The second artist is Stacey McCarney, a newer community member who entered her first Minted design competition only 10 months ago. Stacey is an Irish designer, mom (who’s seven months pregnant with her second child), and lifestyle blogger. She worked in business for years before becoming inspired in a fabric store to teach herself design.

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The Minted Guide to Creating Original Work

Written by Kelly Hird

With a growing number of Minted Design Challenges, now’s a great time to think about fresh ways to find inspiration and create work that showcases your personal strengths. Consistently generating innovative ideas can be difficult, especially if you’re designing for multiple product categories. To help provide tips for creating new work and defining your style as an artist, we turned to the experts: Minted’s talented artist community.“Create” art print by Jennifer Morehead

Set Your Creative Direction
With a flurry of excitement with the opening of each new Minted Challenge, here are some of the ways that Minted artists have embarked on their creative processes.

  • Study the Special Prizes section of the Challenge PDF
    The Special Prizes section in each Challenge PDF provides insight into what types of designs our Merchandising team want to add to the assortment. Use the list of Special Prizes to brainstorm the types of designs that are likely to be successful in a challenge.
  • Consider your audience
    Minted artist Karly Depew of Oscar and Emma makes a list of all the design styles that she wants to submit to a challenge. “I think about the consumer and what would appeal to them. For example, I always try to submit something classic, something modern, something bold, and something vintage.” 
  • Inspiration is everywhere—go find it
    Every artist’s background and experiences give them a unique perspective. Understanding what inspires you on a personal level can help you create work that’s truly authentic. Artist Naomi Ernest finds inspiration by creating work that honors her family history and environment. “A passion for my local environment is always evident—the lakes, landscapes, and resources of my home state of Michigan provide constant connection and inspiration for colors, textures, and themes in my work,” she says. 

    Aspacia Kusulas collects objects, pieces of paper, and photos from inspiring places she’s visited to remind her of inspiring experiences. “My creativity is fueled by memories, travel, and everyday life,” says the Greek artist who lives in L.A., by way of Mexico.Some artists swear by creating a collection of ideas ahead of time, and drawing from them when the appropriate Minted challenge launches.Andi Pahl consults her journals for creative inspiration. “There’s always a surprising idea that I wrote down at some earlier point.”

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Leah Ragain’s start in design is very Pinteresting

Talk to creative types, designers, artists—heck, anyone who loves pictures—and they’ll likely tell you it’s nearly impossible not to get sucked into the eye-candy rabbit hole that is Pinterest.

Leah Ragain, a 37-year-old Minneapolis mom of four, was no exception. Every day during her kids’ naptime, she got into the routine of holing up on the couch and Pinning her favorite photos of food, home decor, and fashion, including those from her faves Smitten Kitchen and The Fauxmartha. But with the thought of earning supplemental income at the front of her mind, one day in 2015 her outlook completely changed. “I distinctly remember thinking, ‘I don’t want to spend my life just pinning other people’s ideas. I want to be the one creating something beautiful and have people Pin my work!’” Three years later, the rest has become history for hers in the making.

“It was like the light clicked and started a shift in my thinking,” Leah explains. From there, she purchased fonts, learned Adobe Illustrator, starting dreaming, and began entering Minted Design Challenges. “I decided to really go for it,” she says. And though Leah still loves Pinterest, she now uses it as a tool instead of an obsession. Here she tells more of how her life and creative path are evolving.

Love to You” Valentine’s Day card by Leah Ragain

Minted: Did you tell anyone about your a-ha! moment to become a designer, or did you keep it a secret to yourself?
Leah Ragain: I talked to my husband and a couple friends—it wasn’t really something I wanted to announce to the world in case I wasn’t good at it. My husband has been so great from the very beginning and has always encouraged me to keep moving forward. I don’t think he realized how much of his life would be listening to me talk about fonts, color palettes, and Christmas cards! I’ve also had a few friends cheering me on and have encouraged me every step of the way.

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