Written by Amy Schroeder

With a graphic design degree from Montclair State University in hand, Sandra Picco ignited her career on the production side of things and spent many hours in press rooms before actually focusing on design. She even walked the famous halls of Vogue magazine, working as a production manager for a spell. “It was humbling but also made me question every fashion choice I ever made,” the New Jersey Minted designer says with a smirk.

Sandra Picco works on her Minted designs at home in Barnegat, New Jersey, a small shore town located on the Barnegat inlet off the coast of New Jersey. “My husband and I just built our home here and moved in about six months ago,” she says. “The best thing about this area of New Jersey is that we can be at the beach in minutes or get in the car and be in New York City or Philadelphia in under two hours.” Portraits by Born Rival Cinema.

In addition to those humbling moments, Sandra attributes much of what she learned in her early production days to her refined skills as a designer and typographer. “Ultimately, I discovered I was not cut out for magazine publishing and chose to pursue design over continuing in print production,” she says. “I did learn a lot about the inner workings of magazine publishing—and maybe a thing or two about what not to wear.”

Sandra also attributes her growth as a designer to Minted. She joined the Minted artist community of independent artists in 2010, when the company was only two years old. Eight years later, Sandra says she looks to Minted to provide room for creativity that her day job as a corporate designer doesn’t always provide. “Stationery design and being a part of the Minted community have given me reasons to push myself to take more risks and try new things creatively,” she says. “The support of the community cheering me on has also saved me from design burnout on a few occasions. It’s been pretty amazing to watch other designers, who I now call friends, grow alongside me as well.”

“Subtle Statement” save the date card by Sandra Picco

Though Sandra can’t quite put her finger on her design style, we call it “cheerful classics with a twist.” “I tend to have ‘shiny object syndrome’ when it comes to sticking to one look, but I usually favor a clean, modern aesthetic, and I love using type as the main focal point in my work,” she says.  

Here Sandra talks about her creative evolution, the art of being receptive to constructive criticism, and more.

“Burst of Happy” holiday photo card by Sandra Picco

How have you continued to learn about graphic design since college?
I’m going to date myself big time here, but I studied graphic design before computers were commonplace. It’s hard to even imagine that now. I was taught how to “copy and paste” the old-fashioned way—with a blade and adhesive! I didn’t really learn how to design via the computer until I started my first job after graduation, and with the pace of technology, I feel like I’ve been learning ever since. Needless to say, a lot has changed over the years, but I’m happy that I entered the field when I did because it gave me valuable insight into both worlds.

By day, Sandra works full time as a graphic designer for a small design and print company in New Jersey, where she designs everything from logos and brochures for small businesses to banners hanging in professional sports arenas. “It’s never the same from one day to the next, which keeps things interesting,” she says. “Stationery is my ‘side hustle.’”

Written by Amy Schroeder

Bethan Lumb sits in the ‘Basket of Dreams’ in Queenstown, New Zealand.

When you look at Minted artist Bethan Lumb’s body of work—clean, minimal stationery designs with carefully crafted typography—you might assume she’s been working as a graphic designer for many years. In actuality, the English artist has been a self-described steady “work in progress” who’s designed her own path.

“Golden Pines” wedding invitation by Bethan Lumb

At 18, Bethan went to Manchester School of Art to study Embroidery—which she describes as “more like fine arts and textiles”—followed by a stint at Bergen Academy of Art and Design in Bergen, Norway. “I thought maybe I wanted to pursue a career that had something to do with printed textiles or interiors, but I wasn’t really sure,” she says in retrospect. Upon graduation in 2012, Bethan landed a job in retail. “I worked for a few different companies but most recently L’Occitane, helping to manage one of their boutiques. It’s a great company with lovely products, but I was keen to do something more creative again,” she says.

Examples of Bethan Lumb’s work while studying Embroidery (aka “fine arts and textiles”) at Manchester School of Art, and briefly at the Bergen Academy of Art and Design in Bergen, Norway.

With that “keen” thought in mind, she coincidentally discovered Minted in 2014, and even with a lack of knowledge about design programs such as Adobe Illustrator, Bethan dove head-first into entering Minted’s competitions, learning as she went along. After achieving 98 wins with Minted—and with a growing creative itch needing to be scratched—Bethan decided to go back to school in 2016—this time to design school. She registered for classes at Shillington, a graphic design college with campuses around the globe.

“I’ve always enjoyed being creative, but feel like I only really started to understand design properly after going back to college,” she explains. “I love that design consists of so much more than making things look nice; it challenges you to think creatively to solve problems, consider the end user, and learn from your mistakes.”

Long story short, after graduating from design school in 2017, Bethan is now following her dream of working full time as an agency graphic designer by day in Manchester, and moonlighting as a designer for Minted by night.

Here, she shares more about her story and what she’s learning along the way.

Of all her Minted designs, Bethan’s “Watercolour Stripe” wedding invitation is the most meaningful to her because she originally designed it for her sister’s wedding. “The feeling of knowing that someone has chosen this invitation for their special day never gets old,” Bethan says.

How did you discover Minted?
I honestly can’t remember where I discovered Minted—I think through a design blog. I remember seeing the design challenges and thinking, “This would be a great way to learn to use Adobe software.” I remember my first pick was in the Holiday cards, and I was so slow in Illustrator, the file prep took days! But seeing my card for sale on minted.com, and seeing people choose it as their holiday card amongst so many amazing designs was worth all the hours of work.