Written by Kelly Hird
With a growing number of Minted Design Challenges, now’s a great time to think about fresh ways to find inspiration and create work that showcases your personal strengths. Consistently generating innovative ideas can be difficult, especially if you’re designing for multiple product categories. To help provide tips for creating new work and defining your style as an artist, we turned to the experts: Minted’s talented artist community.“Create” art print by Jennifer Morehead
Set Your Creative Direction
With a flurry of excitement with the opening of each new Minted Challenge, here are some of the ways that Minted artists have embarked on their creative processes.
- Study the Special Prizes section of the Challenge PDF
The Special Prizes section in each Challenge PDF provides insight into what types of designs our Merchandising team want to add to the assortment. Use the list of Special Prizes to brainstorm the types of designs that are likely to be successful in a challenge.
- Consider your audience
Minted artist Karly Depew of Oscar and Emma makes a list of all the design styles that she wants to submit to a challenge. “I think about the consumer and what would appeal to them. For example, I always try to submit something classic, something modern, something bold, and something vintage.”
- Inspiration is everywhere—go find it
Every artist’s background and experiences give them a unique perspective. Understanding what inspires you on a personal level can help you create work that’s truly authentic. Artist Naomi Ernest finds inspiration by creating work that honors her family history and environment. “A passion for my local environment is always evident—the lakes, landscapes, and resources of my home state of Michigan provide constant connection and inspiration for colors, textures, and themes in my work,” she says. Aspacia Kusulas collects objects, pieces of paper, and photos from inspiring places she’s visited to remind her of inspiring experiences. “My creativity is fueled by memories, travel, and everyday life,” says the Greek artist who lives in L.A., by way of Mexico.Some artists swear by creating a collection of ideas ahead of time, and drawing from them when the appropriate Minted challenge launches.
Andi Pahl consults her journals for creative inspiration. “There’s always a surprising idea that I wrote down at some earlier point.”