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I was just wondering if anyone had any thoughts on 3D effects, like drop-shadows and gradients, in stationery and print design. I could be wrong, but it seems to me like they are few and far between on stationery sites such as Minted, and I wonder if that's because of consumer and designer trends or because of printing limitations. When done badly, or over-done, I know they can look pretty dated and corny, but I've seen some examples by well known designers and illustrators such as:
which look beautiful. I guess I am wondering if anyone thinks this technique will make a come back in stationery design, like the way texture and organic shapes has, and if it's worth exploring or still best to be avoided.
interesting... I see what you mean Jessica. Those are really beautiful examples. I say it's totally worth exploring - you'll never know until someone tries.... I figure - if you're really interested in exploring a new style - it's worth investigating... I think your interest will really show in the final result. I would love to see what you do with this style - knowing you, it would be really unique and well-done. :)
Totally agree with hailey give it a shot and see how it works out!!
i agree. it can be done very well as your examples above. but it can totally be done very, very wrong as well :) i say do it!
I actually think drop shadows do wonders for illustrations especially. I'm all for it if done right, which I have no doubt you will do. As for gradients, same thing. Go for it Jessica :)
Thanks so much ladies for your thoughts and encouragement I was wondering whether this was at all a no-no, or worth pursuing, especially since it is kind of tricky, but you are all right, I'll never know until I try! I think at some point, I will try this type of style/technique and also some of the styles I've done in the past. At the very least, it's worth exploring just out of personal interest/curiosity. (A little off topic, but Hailey, I am buying your Dandy Lions when it comes out! And Stephanie, congrats. on the new job - hope it is going well!)
That totally makes my day Jessica :) I'm sitting here in a coffee shop, smiling like an idiot at my computer, lol. What's funny was I really didn't know what to think of the Dandy Lions style I was playing with... just like your questioning of the 3-d effects, I figured I'd play with something I had been wanting to try but wasn't sure of, and just see what happens. The feedback from the community on that design was so encouraging - I'm really glad I submitted it.
Another thing that has really been catching my eye with the way drop shadows are being used/explored lately - is using colored drop shadows, as sort of a subtle effect... like Kelli Hall's 'Cloudy with a chance of fun'. I'm sure you'll come up with all sorts of ways to use 3-d effects... who knows, maybe you'll start a new trend!
Ha ha, it's true - I can't wait to buy it
Thanks for bringing up Kelli's beautiful design - love that one too. The drop shadow there is a great example - nice and subtle , and not too drastic at all!
jessica, these are awesome examples! i like to add super subtle drop shadows to my illustrations, but it can look cheesy when done poorly. however your work is always fantastic, so you should embrace it!
great thread. I totally agree with all the previous comments on drop shadows, and how well I think you could pull it off with your amazing style!
one thing I noticed on the last image I thing would be fun to try (and marry well with print) is it looks like they actually have a texture as the shadow. awesome!
Thanks guys - one day I will try it out, but I'll be careful not to overdo it, hopefully! Heather, I was thinking the same thing too - it's a neat technique!
I love this! I think it's super fun and fresh for our purposes... it's always nice to see variation. I think we as designers can get a little too concerned with "pigeonholing" when it comes to stylistic choices and various media -- there are so many different ways to approach these projects that I think the most important part is your concept and layout... not specific trappings. There are so many people in the world with different style preferences and I know lots of people gravitate toward "3d" illustrations. I think there is a certain playful sentiment about this style when executed well (as you have here!) but maybe that has something to do with my fondness of Pixar films... ;)
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